Canterbury vs Steeden:Which is more popular by branded search in New Zealand?

Name: Canterbury vs Steeden: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Canterbury had more branded searches than Steeden among rugby gear brands in New Zealand. Canterbury was estimated to have 53K branded searches compared to Steeden’s 1.1K, and held a 95.6% Share of Search versus Steeden’s 1.9%.

Share of Search among rugby gear brands in New Zealand in August 2026Which is more popular in search, Canterbury or Steeden?

Follow Canterbury vs Steeden and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Canterbury or Steeden?

Compare the rugby ball, boot and kit brands New Zealand players and clubs buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Canterbury and Steeden among rugby gear brands in New Zealand, by month

Month	Canterbury	Gilbert	Steeden	BLK	Kooga
Oct 2025	95%	2%	2.6%	0.24%	0.09%
Nov 2025	86.3%	6%	6.6%	0.97%	0.15%
Dec 2025	87.2%	5.2%	6.3%	0.95%	0.28%
Jan 2026	90.3%	5.1%	3.2%	1.2%	0.23%
Feb 2026	82.9%	10.6%	5.3%	1%	0.18%
Mar 2026	82%	11.2%	5.5%	1.1%	0.21%
Apr 2026	90.1%	4.6%	4.4%	0.76%	0.16%
May 2026	90%	6.2%	3.5%	0.3%	0.11%
Jun 2026	86%	10%	3.6%	0.31%	0.07%
Jul 2026	90.1%	6.4%	3.1%	0.4%	0.03%
Aug 2026	95.6%	2.3%	1.9%	0.14%	0.05%
Sep 2026	—	—	—	—	—

How has the Canterbury and Steeden comparison changed over the last 12 months?

3 findings

Canterbury was ahead of Steeden in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby gear brands in New Zealand moved from 95% to 95.6%, and its estimated monthly branded searches moved from 32.1K to 53K.
Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby gear brands in New Zealand moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 890 to 1.1K.

How did search popularity change for New Zealand rugby gear brands in August 2026?

2 changes

In August 2026, Canterbury gained estimated Share of Search among rugby gear brands in New Zealand, from 90.1% to 95.6%.
In August 2026, Steeden lost estimated Share of Search among rugby gear brands in New Zealand, from 3.1% to 1.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Canterbury’s and Steeden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.