Brandwave

Puma vs Under Armour:Which is more popular?

In September 2026, Puma had more branded searches than Under Armour among basketball shoe brands in New Zealand. Puma had about 28,600 branded searches, while Under Armour had 8,370. Puma made up 11.8% of all basketball shoe brand searches we track, and Under Armour accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about basketball shoe brands, Puma and Under Armour each appeared in three of the five answers. Under Armour was mentioned before Puma in two out of three answers that named either.

Among basketball shoe brands in New Zealand in September 2026

Who do people search for more?

Puma, about 3 searches for every 1 for Under Armour

Puma 28.6K searchesUnder Armour 8.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Puma in 3 of 5Under Armour in 3 of 5

Who does AI recommend more?

Under Armour, named ahead of Puma in 2 of 3 answers

Under Armour first in 2Puma first in 1

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Top basketball shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Puma and Under Armour were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Under Armour was listed before Puma in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adidas1st
  2. Nike2nd
  3. Under Armour3rd
  4. Puma4th
  5. New Balance5th
  6. Anta–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puma3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about basketball shoe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Puma or Under Armour more popular in search?

This chart shows how often people search Google for Puma and Under Armour by name. Each line represents a brand's share of searches for all six basketball shoe brands we track, month by month, from searches in New Zealand.

Puma and Under Armour among basketball shoe brands in New Zealand, by month

Share of searches by month for Puma, Under Armour. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalancePumaUnder ArmourAnta
Oct 202533.6%27.4%24.7%10.2%4%0.2%
Nov 202535.2%28.3%23.4%9.2%3.8%0.12%
Dec 202537%25%22.7%11.3%3.9%0.12%
Jan 202636.8%24.3%24.8%10%4%0.19%
Feb 202634.7%26.7%25%9.6%3.7%0.34%
Mar 202633.7%28.7%23.9%10.3%3.1%0.29%
Apr 202632%27.6%25.9%10.4%3.7%0.46%
May 202630.2%28.4%28.5%9.4%3.3%0.21%
Jun 202628.7%26.1%28.1%13.7%3.1%0.24%
Jul 202630.2%27.9%24.9%13%3.9%0.17%
Aug 202631.7%27%26%11.5%3.7%0.21%
Sep 202630%27.6%27.1%11.8%3.4%0.17%

How has the Puma and Under Armour comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand basketball shoe brands in September 2026?

1 change

  1. Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Puma’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Puma

10 branded search terms

  • puma
  • puma ballet flats
  • puma footy boots
  • puma logos
  • puma outlet
  • puma sale
  • puma speed cat
  • puma speedcat
  • puma wedge
  • speedcat puma

Under Armour

14 branded search terms

  • pants under armour
  • under armour
  • under armour apparel
  • under armour caps
  • under armour heatgear
  • under armour outlet
  • under armour sale
  • under armour shorts
  • under armour slides
  • under armour underwear
  • under armour westgate
  • underarmour
  • underarmour compression
  • underarmour hovr

How the Brand Demand Index is measured

Other head-to-heads among basketball shoe brands

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