Nike vs Under Armour:Which is more popular?
In September 2026, Nike had more branded searches than Under Armour among basketball shoe brands in New Zealand. Nike had about 72,700 branded searches, while Under Armour had 8,370. Nike made up 30% of all basketball shoe brand searches we track, and Under Armour accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about basketball shoe brands, Nike appeared in all five answers and Under Armour in three. Nike was mentioned before Under Armour in three out of four answers.
Who do people search for more?
Nike, about 9 searches for every 1 for Under Armour
Who does AI mention more?
Nike, mentioned in every answer we collected
Who does AI recommend more?
Nike, named ahead of Under Armour in 3 of 4 answers
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Top basketball shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nike appeared in all five answers. Under Armour was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nike was listed before Under Armour in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Adidas1st- Nike2nd
Under Armour3rd
Puma4th
New Balance5th
Anta–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Balance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Puma3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Under Armour3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Anta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about basketball shoe brands
5 answers
Asked ChatGPT
“Which basketball shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best basketball shoe brands in New Zealand?”
Asked ChatGPT
“What's the best basketball shoe brand in New Zealand for indoor court grip?”
Searched Google, AI Overview
“basketball shoes nz”
Searched Google, AI Overview
“lightweight basketball shoes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Nike or Under Armour more popular in search?
This chart shows how often people search Google for Nike and Under Armour by name. Each line represents a brand's share of searches for all six basketball shoe brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Under Armour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | Under Armour | Anta |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 27.4% | 24.7% | 10.2% | 4% | 0.2% |
| Nov 2025 | 35.2% | 28.3% | 23.4% | 9.2% | 3.8% | 0.12% |
| Dec 2025 | 37% | 25% | 22.7% | 11.3% | 3.9% | 0.12% |
| Jan 2026 | 36.8% | 24.3% | 24.8% | 10% | 4% | 0.19% |
| Feb 2026 | 34.7% | 26.7% | 25% | 9.6% | 3.7% | 0.34% |
| Mar 2026 | 33.7% | 28.7% | 23.9% | 10.3% | 3.1% | 0.29% |
| Apr 2026 | 32% | 27.6% | 25.9% | 10.4% | 3.7% | 0.46% |
| May 2026 | 30.2% | 28.4% | 28.5% | 9.4% | 3.3% | 0.21% |
| Jun 2026 | 28.7% | 26.1% | 28.1% | 13.7% | 3.1% | 0.24% |
| Jul 2026 | 30.2% | 27.9% | 24.9% | 13% | 3.9% | 0.17% |
| Aug 2026 | 31.7% | 27% | 26% | 11.5% | 3.7% | 0.21% |
| Sep 2026 | 30% | 27.6% | 27.1% | 11.8% | 3.4% | 0.17% |
How has the Nike and Under Armour comparison changed over the last 12 months?
3 findings
- Nike was ahead of Under Armour in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nike’s share of searches among basketball shoe brands in New Zealand moved from 33.6% to 30%, and its estimated monthly branded searches moved from 74.1K to 72.7K.
- Across the 12 months ending September 2026, Under Armour’s share of searches among basketball shoe brands in New Zealand moved from 4% to 3.4%, and its estimated monthly branded searches moved from 8.8K to 8.4K.
How did search popularity change for New Zealand basketball shoe brands in September 2026?
1 change
In September 2026, Nike lost share of searches among basketball shoe brands in New Zealand, from 31.7% to 30%.
How are branded searches counted?
27 search terms
Brandwave collects information about searches that people make online using Nike’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nike
13 branded search terms
- nike
- nike air max
- nike airforce
- nike backpacks
- nike dunks
- nike hoodie
- nike metcons
- nike pegasus
- nike pro
- nike shorts
- nike shox
- nike socks
- nike tn
Under Armour
14 branded search terms
- pants under armour
- under armour
- under armour apparel
- under armour caps
- under armour heatgear
- under armour outlet
- under armour sale
- under armour shorts
- under armour slides
- under armour underwear
- under armour westgate
- underarmour
- underarmour compression
- underarmour hovr
Other head-to-heads among basketball shoe brands
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