Brandwave

Adidas vs Nike:Which is more popular?

In September 2026, Nike had more branded searches than Adidas among golf shoe brands in New Zealand. Nike had about 72,700 branded searches, while Adidas had 67,000. Nike made up 43.2% of all golf shoe brand searches we track, and Adidas accounted for 39.8%. When we asked ChatGPT and Google AI Overviews about golf shoe brands, Adidas appeared in all three answers and Nike in one. Adidas was mentioned before Nike in every answer.

Among golf shoe brands in New Zealand in September 2026

Who do people search for more?

Nike, about 9% more searches than Adidas

Nike 72.7K searchesAdidas 67K searches

Who does AI mention more?

Adidas, mentioned in every answer we collected

Adidas in 3 of 3Nike in 1 of 3

Who does AI recommend more?

Adidas, named ahead of Nike in every answer

Adidas first in 3Nike never first

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Top golf shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Adidas appeared in all three answers. Nike was mentioned in one out of three: in one of the three ChatGPT answers. Adidas was listed before Nike in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FootJoy1st
  2. Ecco2nd
  3. Adidas3rd
  4. Skechers4th
  5. Nike5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adidas3 of 3Named in 3 of 3 ChatGPT answers
  • Ecco3 of 3Named in 3 of 3 ChatGPT answers
  • FootJoy3 of 3Named in 3 of 3 ChatGPT answers
  • Skechers2 of 3Named in 2 of 3 ChatGPT answers
  • Nike1 of 3Named in 1 of 3 ChatGPT answers

See every answer about golf shoe brands

3 answers

  • Asked ChatGPT

    “Which golf shoe brand should I buy in New Zealand?”

    1. 1FootJoy
    2. 2Adidas
    3. 3Ecco
    4. 4Skechers

  • Asked ChatGPT

    “What are the best golf shoe brands in New Zealand?”

    1. 1FootJoy
    2. 2Ecco
    3. 3Adidas
    4. 4Skechers
    5. 5Nike

  • Asked ChatGPT

    “What's the best golf shoe brand in New Zealand for wet fairways?”

    1. 1FootJoy
    2. 2Ecco
    3. 3Adidas

  • Searched Google, AI Overview

    “golf shoes nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “spikeless golf shoes”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adidas or Nike more popular in search?

This chart shows how often people search Google for Adidas and Nike by name. Each line represents a brand's share of searches for all five golf shoe brands we track, month by month, from searches in New Zealand.

Adidas and Nike among golf shoe brands in New Zealand, by month

Share of searches by month for Nike, Adidas. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasSkechersEccoFootJoy
Oct 202545.5%37.1%15.9%0.99%0.5%
Nov 202545.4%36.4%16.9%0.87%0.42%
Dec 202549.9%33.7%15.3%0.74%0.42%
Jan 202649.9%32.9%15.7%0.92%0.52%
Feb 202647.1%36.3%15.3%0.87%0.55%
Mar 202645%38.3%15%0.91%0.7%
Apr 202644.3%38.2%15.7%0.95%0.74%
May 202643.1%40.6%14.8%1%0.5%
Jun 202643.9%40%14.6%1.1%0.46%
Jul 202644.6%41.2%12.8%0.88%0.46%
Aug 202645.3%38.7%14.7%0.88%0.47%
Sep 202643.2%39.8%15.4%1.1%0.46%

How has the Adidas and Nike comparison changed over the last 12 months?

3 findings
  • Nike was ahead of Adidas in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adidas’ share of searches among golf shoe brands in New Zealand moved from 37.1% to 39.8%, and its estimated monthly branded searches moved from 60.5K to 67K.
  • Across the 12 months ending September 2026, Nike’s share of searches among golf shoe brands in New Zealand moved from 45.5% to 43.2%, and its estimated monthly branded searches moved from 74.1K to 72.7K.

How did search popularity change for New Zealand golf shoe brands in September 2026?

2 changes

  1. In September 2026, Adidas gained share of searches among golf shoe brands in New Zealand, from 38.7% to 39.8%.

  2. In September 2026, Nike lost share of searches among golf shoe brands in New Zealand, from 45.3% to 43.2%.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adidas

15 branded search terms

  • adidas
  • adidas adizero
  • adidas campus
  • adidas gazelle
  • adidas jacket
  • adidas logos
  • adidas originals
  • adidas outlets
  • adidas predator
  • adidas samba
  • adidas samba og
  • adidas slides
  • adidas spezial
  • adidas superstar
  • adidas trackpants

Nike

13 branded search terms

  • nike
  • nike air max
  • nike airforce
  • nike backpacks
  • nike dunks
  • nike hoodie
  • nike metcons
  • nike pegasus
  • nike pro
  • nike shorts
  • nike shox
  • nike socks
  • nike tn

How the Brand Demand Index is measured

Other head-to-heads among golf shoe brands

Creator with pink hair and a pink jacket

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