Nike vs Vans:Which is more popular?
In September 2026, Nike had more branded searches than Vans among skate shoes brands in New Zealand. Nike had about 72,700 branded searches, while Vans had 1,770. Nike made up 30.7% of all skate shoes brand searches we track, and Vans accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about skate shoes brands, both Nike and Vans appeared in all five answers. Vans was mentioned before Nike in three out of five answers.
Who do people search for more?
Nike, about 41 searches for every 1 for Vans
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Vans, named ahead of Nike in 3 of 5 answers
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Top skate shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Nike and Vans showed up in all five answers. Vans was listed before Nike in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Vans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
etnies4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DVS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skate shoes brands
5 answers
Asked ChatGPT
“Which skate shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best skate shoe brands in New Zealand?”
Asked ChatGPT
“What's the best skate shoe brand in New Zealand for everyday skating?”
Searched Google, AI Overview
“skate shoes nz”
Searched Google, AI Overview
“skate shoe brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Nike or Vans more popular in search?
This chart shows how often people search Google for Nike and Vans by name. Each line represents a brand's share of searches for all seven skate shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Vans. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | Vans | DVS | etnies |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 28.2% | 25.4% | 10.5% | 0.7% | 0.41% | 0.18% |
| Nov 2025 | 36.4% | 29.1% | 24.1% | 9.4% | 0.56% | 0.26% | 0.12% |
| Dec 2025 | 38.1% | 25.8% | 23.4% | 11.7% | 0.64% | 0.21% | 0.12% |
| Jan 2026 | 38% | 25.1% | 25.6% | 10.3% | 0.68% | 0.33% | 0.1% |
| Feb 2026 | 35.7% | 27.5% | 25.7% | 9.9% | 0.62% | 0.48% | 0.11% |
| Mar 2026 | 34.4% | 29.3% | 24.5% | 10.6% | 0.54% | 0.45% | 0.14% |
| Apr 2026 | 32.9% | 28.4% | 26.6% | 10.7% | 0.6% | 0.72% | 0.12% |
| May 2026 | 30.7% | 28.9% | 29% | 9.5% | 0.68% | 0.96% | 0.16% |
| Jun 2026 | 29.2% | 26.6% | 28.6% | 13.9% | 0.57% | 0.91% | 0.15% |
| Jul 2026 | 30.9% | 28.6% | 25.5% | 13.3% | 0.61% | 0.97% | 0.13% |
| Aug 2026 | 32.5% | 27.7% | 26.6% | 11.8% | 0.73% | 0.52% | 0.13% |
| Sep 2026 | 30.7% | 28.3% | 27.8% | 12.1% | 0.75% | 0.3% | 0.14% |
How has the Nike and Vans comparison changed over the last 12 months?
3 findings
- Nike was ahead of Vans in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nike’s share of searches among skate shoes brands in New Zealand moved from 34.6% to 30.7%, and its estimated monthly branded searches moved from 74.1K to 72.7K.
- Across the 12 months ending September 2026, Vans’ share of searches among skate shoes brands in New Zealand moved from 0.7% to 0.75%, and its estimated monthly branded searches moved from 1.5K to 1.8K.
How did search popularity change for New Zealand skate shoes brands in September 2026?
2 changes
In September 2026, Nike lost share of searches among skate shoes brands in New Zealand, from 32.5% to 30.7%.
Estimated monthly branded searches for Vans in New Zealand rose 17.2% over 12 measured months, from 1.5K to 1.8K in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Nike’s and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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