Under Armour vs Victoria's Secret:Which is more popular?
In September 2026, Under Armour had more branded searches than Victoria's Secret among sports bra brands in New Zealand. Under Armour had about 8,370 branded searches, while Victoria's Secret had 280. Under Armour made up 3.7% of all sports bra brand searches we track, and Victoria's Secret accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about sports bra brands, Under Armour appeared in two of the five answers and Victoria's Secret in none.
Who do people search for more?
Under Armour, about 30 searches for every 1 for Victoria's Secret
Who does AI mention more?
Under Armour, mentioned in 2 of 5 answers, Victoria's Secret in 0
Who does AI recommend more?
Under Armour, the only one of the two named
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Top sports bra brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Under Armour was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Victoria's Secret did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Berlei1st
Lululemon2nd
Shock Absorber3rd- Under Armour4th
Adidas5th
Nike6th
Victoria's Secret–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lululemon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Berlei4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shock Absorber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Under Armour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports bra brands
5 answers
Asked ChatGPT
“Which sports bra brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sports bra brands in New Zealand?”
Asked ChatGPT
“What's the best sports bra brand in New Zealand for high support?”
Searched Google, AI Overview
“sports bra nz”
Searched Google, AI Overview
“high support sports bra”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Under Armour or Victoria's Secret more popular in search?
This chart shows how often people search Google for Under Armour and Victoria's Secret by name. Each line represents a brand's share of searches for all seven sports bra brands we track, month by month, from searches in New Zealand.
Share of searches by month for Under Armour, Victoria's Secret. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Nike | Adidas | Under Armour | Berlei | Victoria's Secret | Shock Absorber |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 30.8% | 25.1% | 3.7% | 0.22% | 0.1% | 0.07% |
| Nov 2025 | 42.4% | 30% | 24% | 3.3% | 0.21% | 0.05% | 0.04% |
| Dec 2025 | 42.9% | 31.9% | 21.6% | 3.4% | 0.13% | 0.05% | 0.03% |
| Jan 2026 | 39.6% | 33.9% | 22.4% | 3.7% | 0.24% | 0.07% | 0.06% |
| Feb 2026 | 48.1% | 27.5% | 21.2% | 2.9% | 0.2% | 0.06% | 0.05% |
| Mar 2026 | 39% | 31.2% | 26.6% | 2.9% | 0.21% | 0.06% | 0.04% |
| Apr 2026 | 39.9% | 30.2% | 26.1% | 3.5% | 0.2% | 0.09% | 0.05% |
| May 2026 | 37.9% | 30.1% | 28.4% | 3.3% | 0.18% | 0.07% | 0.06% |
| Jun 2026 | 38.1% | 30.5% | 27.8% | 3.3% | 0.17% | 0.05% | 0.05% |
| Jul 2026 | 33.3% | 32.4% | 29.9% | 4.2% | 0.16% | 0.06% | 0.04% |
| Aug 2026 | 37.5% | 31.6% | 27% | 3.7% | 0.18% | 0.09% | 0.04% |
| Sep 2026 | 34.7% | 31.9% | 29.4% | 3.7% | 0.18% | 0.12% | 0.04% |
How has the Under Armour and Victoria's Secret comparison changed over the last 12 months?
3 findings
- Under Armour was ahead of Victoria's Secret in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Under Armour’s share of searches among sports bra brands in New Zealand held steady at 3.7%, and its estimated monthly branded searches moved from 8.8K to 8.4K.
- Across the 12 months ending September 2026, Victoria's Secret’s share of searches among sports bra brands in New Zealand moved from 0.1% to 0.12%, and its estimated monthly branded searches moved from 230 to 280.
How did search popularity change for New Zealand sports bra brands in September 2026?
1 change
Estimated monthly branded searches for Victoria's Secret in New Zealand rose 21.7% over 12 measured months, from 230 to 280 in September 2026.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Under Armour’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Under Armour
14 branded search terms
- pants under armour
- under armour
- under armour apparel
- under armour caps
- under armour heatgear
- under armour outlet
- under armour sale
- under armour shorts
- under armour slides
- under armour underwear
- under armour westgate
- underarmour
- underarmour compression
- underarmour hovr
Victoria's Secret
6 branded search terms
- bare victorias secret
- victorias secret
- victorias secret fragrance
- victorias secret lotion
- victorias secret ph
- victoriassecret
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