Sandals women brands in New Zealand:Which are most popular?
In September 2026, Birkenstock was the most searched sandals women brand in New Zealand, accounting for 63% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Birkenstock, Skechers and Teva were mentioned most often, in three of the four answers. Birkenstock was recommended most often, coming first in three out of four responses.
BirkenstockShare of searches 63%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
SkechersShare of searches 36.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
TevaShare of searches 0.04%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top sandals women brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Birkenstock, Skechers and Teva were mentioned most often, in three of the four answers. Birkenstock was recommended most often, coming first in three out of four answers. Skechers was second, and Teva was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Birkenstock1st
- Skechers2nd
- Teva3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Birkenstock3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Skechers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Teva3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about sandals women brands
4 answers
Asked ChatGPT
“Which sandals women brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sandals women brands in New Zealand?”
Asked ChatGPT
“What's the best sandals women brand in New Zealand for women?”
Searched Google, AI Overview
“women sandals nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“comfortable women's sandals”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which sandals women brands do people search for most?
This chart shows how often people search Google for each sandals women brand by name. Each line represents a brand's share of searches for all three sandals women brands we track, month by month, from searches in New Zealand.
Share of searches by month for Birkenstock, Skechers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Skechers | Teva |
|---|---|---|---|
| Oct 2025 | 63.5% | 36.5% | 0.07% |
| Nov 2025 | 71.5% | 28.4% | 0.05% |
| Dec 2025 | 74.6% | 25.4% | 0.05% |
| Jan 2026 | 67.6% | 32.4% | 0.04% |
| Feb 2026 | 62.6% | 37.2% | 0.12% |
| Mar 2026 | 58.2% | 41.7% | 0.08% |
| Apr 2026 | 55.2% | 44.7% | 0.05% |
| May 2026 | 55.3% | 44.7% | 0.05% |
| Jun 2026 | 55.9% | 44% | 0.08% |
| Jul 2026 | 59.5% | 40.4% | 0.09% |
| Aug 2026 | 58.9% | 41% | 0.06% |
| Sep 2026 | 63% | 36.9% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63% | 45.4K | +17.9% | +4.1 points | |
| 2, held 2nd | 36.9% | 26.6K | -0.6% | -4.1 points | |
| 3, held 3rd | 0.04% | 30 | -25% | 0 points |
Which brand is most popular in search among sandals women brands in New Zealand?
3 brands
In September 2026, Birkenstock was the most searched among sandals women brands in New Zealand, with an estimated 45.4K branded searches, 63% of all searches for the three we track. Skechers is in 2nd place, 26.1 percentage points behind at 36.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Birkenstock | 63.5% → 63% | 74.6%Dec 2025 | 55.2%Apr 2026 | 1st |
| Skechers | 36.5% → 36.9% | 44.7%Apr 2026 | 25.4%Dec 2025 | 2nd |
| Teva | 0.07% → 0.04% | 0.12%Feb 2026 | 0.04%Jan 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Birkenstock’s share of searches among sandals women brands in New Zealand peaked at 74.6% in December 2025 and was lowest at 55.2% in April 2026.
- Across the 12 months ending September 2026, Skechers’ share of searches among sandals women brands in New Zealand peaked at 44.7% in April 2026 and was lowest at 25.4% in December 2025.
- Across the 12 months ending September 2026, Birkenstock, Skechers and Teva held steady: their share of searches among sandals women brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand sandals women brands in September 2026?
3 changes
In September 2026, Birkenstock gained share of searches among sandals women brands in New Zealand, from 58.9% to 63%.
In September 2026, Skechers lost share of searches among sandals women brands in New Zealand, from 41% to 36.9%.
Estimated monthly branded searches for Teva in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
Compare popularity between leading brands
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