Brandwave

How popular isBirkenstock?

In September 2026, people searched for Birkenstock by name about 45,700 times in New Zealand, about the same as the previous year. These searches made up 63% of all New Zealand sandals women brand searches, placing Birkenstock first out of three brands. When we asked both ChatGPT and Google AI Overviews about sandals women brands, Birkenstock appeared in three of the four answers and was the most recommended of the three.

Search and AI answers in September 2026

Birkenstock is the most searched of 3 competitors and the most recommended in AI answers.

  1. BirkenstockShare of searches 63%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. SkechersShare of searches 36.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. TevaShare of searches 0.04%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top sandals women brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Birkenstock was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Birkenstock is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Birkenstock1st
  2. Skechers2nd
  3. Teva3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Birkenstock3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Skechers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Teva3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about sandals women brands

4 answers

  • Asked ChatGPT

    “Which sandals women brand should I buy in New Zealand?”

    1. 1Birkenstock
    2. 2Skechers
    3. 3Teva

  • Asked ChatGPT

    “What are the best sandals women brands in New Zealand?”

    1. 1Birkenstock
    2. 2Teva

  • Asked ChatGPT

    “What's the best sandals women brand in New Zealand for women?”

    1. 1Birkenstock
    2. 2Skechers

  • Searched Google, AI Overview

    “women sandals nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “comfortable women's sandals”

    1. 1Skechers
    2. 2Teva

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sandals women brands compete with Birkenstock?

Birkenstock against sandals women brands in New Zealand, by month

Share of searches by month for Birkenstock, Skechers. The figures are in the table below the chart.

View monthly share of searches table
MonthBirkenstockSkechersTeva
Oct 202563.5%36.5%0.07%
Nov 202571.5%28.4%0.05%
Dec 202574.6%25.4%0.05%
Jan 202667.6%32.4%0.04%
Feb 202662.6%37.2%0.12%
Mar 202658.2%41.7%0.08%
Apr 202655.2%44.7%0.05%
May 202655.3%44.7%0.05%
Jun 202655.9%44%0.08%
Jul 202659.5%40.4%0.09%
Aug 202658.9%41%0.06%
Sep 202663%36.9%0.04%

  1. 1.Birkenstock

    63%

    Held 1st. 45.4K estimated branded searches, +17.9% vs prior month. Share +4.1 points.

  2. 2.Skechers

    36.9%

    Held 2nd. 26.6K estimated branded searches, -0.6% vs prior month. Share -4.1 points.

  3. 3.Teva

    0.04%

    Held 3rd. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between Birkenstock and its closest rivals

Every comparison with Birkenstock

8 comparisons

How has branded search demand for Birkenstock changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Birkenstock in New Zealand held steady, from 47.8K to 45.7K.
  • Across the 12 months ending September 2026, Birkenstock’s share of searches among sandals women brands in New Zealand peaked at 74.6% in December 2025 and was lowest at 55.2% in April 2026.

How did search popularity change for New Zealand sandals women brands in September 2026?

3 changes

  1. In September 2026, Birkenstock gained share of searches among sandals women brands in New Zealand, from 58.9% to 63%.

  2. In September 2026, Skechers lost share of searches among sandals women brands in New Zealand, from 41% to 36.9%.

  3. Estimated monthly branded searches for Teva in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are Birkenstock’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Birkenstock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • birkenstock
  • birkenstock boston
  • birkenstock boston clog
  • birkenstock clogs
  • birkenstock eva
  • birkenstock flip flops
  • birkenstock jandals
  • birkenstock loafers
  • birkenstock mayari
  • birkenstock mocha
  • birkenstock sale
  • birkenstock sandale
  • birkenstock shoes
  • birkenstock slides
  • milano birkenstock

Do you work for Birkenstock? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Birkenstock compete?

Birkenstock is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sandal and jandal brands1st of 845.2%Show ranking
Flip flop brands1st of 652.7%Show ranking
Sandals women brands1st of 363%Shown above
Creator with pink hair and a pink jacket

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