Waterproof boots brands in New Zealand:Which are most popular?
In September 2026, Skechers was the most searched waterproof boots brand in New Zealand, accounting for 64.6% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Merrell was mentioned most often, in four of the five answers. Salomon was recommended most often, coming first in two out of four responses that gave a list.
SkechersShare of searches 64.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BlundstoneShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
MerrellShare of searches 8.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SalomonShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
SkellerupShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top waterproof boots brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Merrell was mentioned most often, in four of the five answers. Salomon was recommended most often, coming first in two out of four answers that gave a list. Merrell was second, and KEEN was third. Skechers, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Salomon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Skellerup2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waterproof boots brands
5 answers
Asked ChatGPT
“Which waterproof boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best waterproof boot brands in New Zealand?”
Asked ChatGPT
“What's the best waterproof boot brand in New Zealand for wet weather walking?”
Searched Google, AI Overview
“waterproof boots nz”
Searched Google, AI Overview
“women's waterproof boots”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which waterproof boots brands do people search for most?
This chart shows how often people search Google for each waterproof boots brand by name. Each line represents a brand's share of searches for all eight waterproof boots brands we track, month by month, from searches in New Zealand.
Share of searches by month for Skechers, Blundstone, Merrell, Salomon, Skellerup, Hunter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skechers | Blundstone | Merrell | Salomon | Skellerup | Hunter | Columbia | KEEN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.3% | 10.2% | 7.9% | 5% | 4.4% | 2.2% | 0.85% | 0.11% |
| Nov 2025 | 74.1% | 7.8% | 7.8% | 5.7% | 2.3% | 1.6% | 0.55% | 0.14% |
| Dec 2025 | 72.6% | 8.3% | 7.7% | 5.4% | 2.6% | 2.4% | 0.97% | 0.09% |
| Jan 2026 | 67.8% | 10.1% | 8.9% | 6.2% | 3% | 2.8% | 1.1% | 0.08% |
| Feb 2026 | 65.2% | 11.8% | 8.9% | 5.8% | 4.7% | 2.5% | 1.1% | 0.09% |
| Mar 2026 | 68% | 12.6% | 7.5% | 5% | 3.4% | 2.6% | 0.97% | 0.08% |
| Apr 2026 | 63.8% | 12.1% | 8.6% | 5.8% | 4.3% | 4.1% | 1.2% | 0.12% |
| May 2026 | 65.7% | 12.1% | 6.7% | 5.9% | 5.4% | 2.7% | 1.3% | 0.07% |
| Jun 2026 | 63.6% | 12.1% | 6.8% | 7% | 5.7% | 3.4% | 1.3% | 0.1% |
| Jul 2026 | 59.2% | 14.1% | 9.2% | 6.3% | 6.1% | 3.6% | 1.3% | 0.13% |
| Aug 2026 | 63.3% | 13.3% | 7.1% | 5.7% | 5.2% | 4% | 1.3% | 0.1% |
| Sep 2026 | 64.6% | 12.3% | 8.6% | 5.9% | 4.3% | 3.3% | 0.86% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.6% | 26.2K | -1.4% | +1.3 points | |
| 2, held 2nd | 12.3% | 5K | -10.4% | -1 points | |
| 3, held 3rd | 8.6% | 3.5K | +16.8% | +1.5 points | |
| 4, held 4th | 5.9% | 2.4K | 0% | +0.2 points | |
| 5, held 5th | 4.3% | 1.7K | -19.8% | -0.9 points | |
| 6, held 6th | 3.3% | 1.4K | -19.2% | -0.7 points | |
| 7, held 7th | 0.86% | 350 | -34% | -0.4 points | |
| 8, held 8th | 0.05% | 20 | -50% | 0 points |
1.
Skechers64.6%
Held 1st. 26.2K estimated branded searches, -1.4% vs prior month. Share +1.3 points.
12.3%
Held 2nd. 5K estimated branded searches, -10.4% vs prior month. Share -1 points.
3.
Merrell8.6%
Held 3rd. 3.5K estimated branded searches, +16.8% vs prior month. Share +1.5 points.
4.
Salomon5.9%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.3%
Held 5th. 1.7K estimated branded searches, -19.8% vs prior month. Share -0.9 points.
6.
Hunter3.3%
Held 6th. 1.4K estimated branded searches, -19.2% vs prior month. Share -0.7 points.
7.
Columbia0.86%
Held 7th. 350 estimated branded searches, -34% vs prior month. Share -0.4 points.
8.
KEEN0.05%
Held 8th. 20 estimated branded searches, -50% vs prior month. Share 0 points.
Which brand is most popular in search among waterproof boots brands in New Zealand?
8 brands
In September 2026, Skechers was the most searched among waterproof boots brands in New Zealand, with an estimated 26.2K branded searches, 64.6% of all searches for the eight we track. Blundstone is in 2nd place, 52.3 percentage points behind at 12.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Skechers | 69.3% → 64.6% | 74.1%Nov 2025 | 59.2%Jul 2026 | 1st |
| Blundstone | 10.2% → 12.3% | 14.1%Jul 2026 | 7.8%Nov 2025 | 2nd |
| Merrell | 7.9% → 8.6% | 9.2%Jul 2026 | 6.7%May 2026 | 3rd |
| Salomon | 5% → 5.9% | 7%Jun 2026 | 5%Mar 2026 | 4th |
| Skellerup | 4.4% → 4.3% | 6.1%Jul 2026 | 2.3%Nov 2025 | 5th |
| Hunter | 2.2% → 3.3% | 4.1%Apr 2026 | 1.6%Nov 2025 | 6th |
| Columbia | 0.85% → 0.86% | 1.3%May 2026 | 0.55%Nov 2025 | 7th |
| KEEN | 0.11% → 0.05% | 0.14%Nov 2025 | 0.05%Sep 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Skechers’ share of searches among waterproof boots brands in New Zealand decreased from 69.3% to 64.6%.
- Across the 12 months ending September 2026, Blundstone’s share of searches among waterproof boots brands in New Zealand increased from 10.2% to 12.3%.
- Across the 12 months ending September 2026, Merrell’s share of searches among waterproof boots brands in New Zealand increased from 7.9% to 8.6%.
- Across the 12 months ending September 2026, Salomon’s share of searches among waterproof boots brands in New Zealand increased from 5% to 5.9%.
- Across the 12 months ending September 2026, Hunter’s share of searches among waterproof boots brands in New Zealand increased from 2.2% to 3.3%.
- Across the 12 months ending September 2026, Skechers’ share of searches among waterproof boots brands in New Zealand peaked at 74.1% in November 2025 and was lowest at 59.2% in July 2026.
- Across the 12 months ending September 2026, Blundstone’s share of searches among waterproof boots brands in New Zealand peaked at 14.1% in July 2026 and was lowest at 7.8% in November 2025.
- Across the 12 months ending September 2026, Merrell’s share of searches among waterproof boots brands in New Zealand peaked at 9.2% in July 2026 and was lowest at 6.7% in May 2026.
- Across the 12 months ending September 2026, Salomon’s share of searches among waterproof boots brands in New Zealand peaked at 7% in June 2026 and was lowest at 5% in March 2026.
- Across the 12 months ending September 2026, Skellerup’s share of searches among waterproof boots brands in New Zealand peaked at 6.1% in July 2026 and was lowest at 2.3% in November 2025.
- Across the 12 months ending September 2026, Hunter’s share of searches among waterproof boots brands in New Zealand peaked at 4.1% in April 2026 and was lowest at 1.6% in November 2025.
- Across the 12 months ending September 2026, Skellerup, Columbia and KEEN held steady: their share of searches among waterproof boots brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand waterproof boots brands in September 2026?
7 changes
In September 2026, Merrell gained share of searches among waterproof boots brands in New Zealand, from 7.1% to 8.6%.
In September 2026, Skechers gained share of searches among waterproof boots brands in New Zealand, from 63.3% to 64.6%.
In September 2026, Blundstone lost share of searches among waterproof boots brands in New Zealand, from 13.3% to 12.3%.
In September 2026, Skellerup lost share of searches among waterproof boots brands in New Zealand, from 5.2% to 4.3%.
In September 2026, Hunter lost share of searches among waterproof boots brands in New Zealand, from 4% to 3.3%.
Estimated monthly branded searches for Salomon in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
Estimated monthly branded searches for KEEN in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.
Compare popularity between leading brands
- Skechers vs Blundstone: compare popularity
- Skechers vs Merrell: compare popularity
- Skechers vs Salomon: compare popularity
- Skechers vs Skellerup: compare popularity
- Blundstone vs Merrell: compare popularity
- Blundstone vs Salomon: compare popularity
- Blundstone vs Skellerup: compare popularity
- Merrell vs Salomon: compare popularity
- Merrell vs Skellerup: compare popularity
- Salomon vs Skellerup: compare popularity
- Compare any of these brands
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