Brandwave

How popular isBlundstone?

In September 2026, people searched for Blundstone by name about 10,600 times in New Zealand, a 44.3% increase from the previous year. These searches made up 12.3% of all New Zealand waterproof boots brand searches, placing Blundstone second out of eight brands. When we asked both ChatGPT and Google AI Overviews about waterproof boots brands, Blundstone appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Blundstone is the second most searched of 8 competitors and the fourth most recommended in AI answers.

  1. SkechersShare of searches 64.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BlundstoneShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. MerrellShare of searches 8.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SalomonShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. SkellerupShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top waterproof boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blundstone was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Blundstone is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon1st
  2. Merrell2nd
  3. KEEN3rd
  4. Blundstone4th
  5. Skellerup5th
  6. Skechers–
  7. Hunter–
  8. Columbia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEEN3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skellerup2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waterproof boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which waterproof boots brands compete with Blundstone?

Blundstone against waterproof boots brands in New Zealand, by month

Share of searches by month for Skechers, Blundstone, Merrell, Salomon, Skellerup, Hunter. The figures are in the table below the chart.

View monthly share of searches table
MonthSkechersBlundstoneMerrellSalomonSkellerupHunterColumbiaKEEN
Oct 202569.3%10.2%7.9%5%4.4%2.2%0.85%0.11%
Nov 202574.1%7.8%7.8%5.7%2.3%1.6%0.55%0.14%
Dec 202572.6%8.3%7.7%5.4%2.6%2.4%0.97%0.09%
Jan 202667.8%10.1%8.9%6.2%3%2.8%1.1%0.08%
Feb 202665.2%11.8%8.9%5.8%4.7%2.5%1.1%0.09%
Mar 202668%12.6%7.5%5%3.4%2.6%0.97%0.08%
Apr 202663.8%12.1%8.6%5.8%4.3%4.1%1.2%0.12%
May 202665.7%12.1%6.7%5.9%5.4%2.7%1.3%0.07%
Jun 202663.6%12.1%6.8%7%5.7%3.4%1.3%0.1%
Jul 202659.2%14.1%9.2%6.3%6.1%3.6%1.3%0.13%
Aug 202663.3%13.3%7.1%5.7%5.2%4%1.3%0.1%
Sep 202664.6%12.3%8.6%5.9%4.3%3.3%0.86%0.05%

  1. 1.Skechers

    64.6%

    Held 1st. 26.2K estimated branded searches, -1.4% vs prior month. Share +1.3 points.

  2. 2.Blundstone

    12.3%

    Held 2nd. 5K estimated branded searches, -10.4% vs prior month. Share -1 points.

  3. 3.Merrell

    8.6%

    Held 3rd. 3.5K estimated branded searches, +16.8% vs prior month. Share +1.5 points.

  4. 4.Salomon

    5.9%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Skellerup

    4.3%

    Held 5th. 1.7K estimated branded searches, -19.8% vs prior month. Share -0.9 points.

  6. 6.Hunter

    3.3%

    Held 6th. 1.4K estimated branded searches, -19.2% vs prior month. Share -0.7 points.

  7. 7.Columbia

    0.86%

    Held 7th. 350 estimated branded searches, -34% vs prior month. Share -0.4 points.

  8. 8.KEEN

    0.05%

    Held 8th. 20 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Blundstone and its closest rivals

Every comparison with Blundstone

20 comparisons

How has branded search demand for Blundstone changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blundstone in New Zealand rose from 7.4K to 10.6K.
  • Across the 12 months ending September 2026, Blundstone’s share of searches among waterproof boots brands in New Zealand increased from 10.2% to 12.3%.
  • Across the 12 months ending September 2026, Blundstone’s share of searches among waterproof boots brands in New Zealand peaked at 14.1% in July 2026 and was lowest at 7.8% in November 2025.

How did search popularity change for New Zealand waterproof boots brands in September 2026?

6 changes

  1. In September 2026, Merrell gained share of searches among waterproof boots brands in New Zealand, from 7.1% to 8.6%.

  2. In September 2026, Skechers gained share of searches among waterproof boots brands in New Zealand, from 63.3% to 64.6%.

  3. In September 2026, Blundstone lost share of searches among waterproof boots brands in New Zealand, from 13.3% to 12.3%.

  4. In September 2026, Skellerup lost share of searches among waterproof boots brands in New Zealand, from 5.2% to 4.3%.

  5. In September 2026, Hunter lost share of searches among waterproof boots brands in New Zealand, from 4% to 3.3%.

  6. Estimated monthly branded searches for Salomon in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are Blundstone’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Blundstone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blundstone
  • blundstone 1306
  • blundstone 500
  • blundstone 585
  • blundstone 600
  • blundstone 659
  • blundstone boots
  • blundstone chelsea boots
  • blundstone clogs
  • blundstone gumboot
  • blundstone rotoflex
  • blundstone safety boots
  • blundstone shoes
  • blundstone work boots

Do you work for Blundstone? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Blundstone compete?

Blundstone is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boot brands5th of 1010.2%Show ranking
Dress boots brands4th of 68.6%Show ranking
Waterproof boots brands2nd of 812.3%Shown above
Men's boot brands3rd of 812.6%Show ranking
Steel toe boot brands3rd of 714.2%Show ranking
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