Dress boots brands in New Zealand:Which are most popular?
In September 2026, UGG was the most searched dress boots brand in New Zealand, accounting for 50.7% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, R.M.Williams, Merchant 1948 and Florsheim were mentioned most often, in four of the five answers. R.M.Williams was recommended most often, coming first in all four responses that gave a list.
UGGShare of searches 50.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
R.M.WilliamsShare of searches 17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
TimberlandShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BlundstoneShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Merchant 1948Share of searches 6.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top dress boots brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, R.M.Williams, Merchant 1948 and Florsheim were mentioned most often, in four of the five answers. R.M.Williams was recommended most often, coming first in all four answers that gave a list. Florsheim was second, and Merchant 1948 was third. UGG, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- R.M.Williams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Merchant 19484 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Florsheim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dress boots brands
5 answers
Asked ChatGPT
“Which dress boots brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dress boots brands in New Zealand?”
Asked ChatGPT
“What's the best dress boots brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“boots for work”
Searched Google, AI Overview
“dress boots nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dress boots brands do people search for most?
This chart shows how often people search Google for each dress boots brand by name. Each line represents a brand's share of searches for all six dress boots brands we track, month by month, from searches in New Zealand.
Share of searches by month for UGG, R.M.Williams, Timberland, Blundstone, Merchant 1948. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | R.M.Williams | Timberland | Blundstone | Merchant 1948 | Florsheim |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 21.2% | 15% | 6.8% | 5.5% | 1% |
| Nov 2025 | 53% | 22.9% | 13.2% | 5% | 4.9% | 0.91% |
| Dec 2025 | 58% | 20.8% | 12.4% | 4.2% | 3.8% | 0.68% |
| Jan 2026 | 56.4% | 16.4% | 14.4% | 6.4% | 5.4% | 0.98% |
| Feb 2026 | 54% | 18.8% | 13.6% | 7.4% | 5.1% | 1.1% |
| Mar 2026 | 56.6% | 15.4% | 13.5% | 7.4% | 5.1% | 2% |
| Apr 2026 | 59.3% | 15.6% | 13.6% | 6.4% | 4.2% | 0.93% |
| May 2026 | 63.7% | 13.9% | 12.1% | 5.7% | 3.8% | 0.83% |
| Jun 2026 | 60.7% | 16% | 11.5% | 6.6% | 4.2% | 0.95% |
| Jul 2026 | 59.2% | 15.5% | 13.6% | 6.9% | 4.1% | 0.75% |
| Aug 2026 | 57.1% | 15.6% | 14.1% | 7.2% | 5% | 0.93% |
| Sep 2026 | 50.7% | 17% | 15.5% | 8.6% | 6.7% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 29.6K | -33% | -6.3 points | |
| 2, held 2nd | 17% | 9.9K | -18.2% | +1.3 points | |
| 3, held 3rd | 15.5% | 9K | -17.2% | +1.4 points | |
| 4, held 4th | 8.6% | 5K | -10.4% | +1.4 points | |
| 5, held 5th | 6.7% | 3.9K | +0.77% | +1.7 points | |
| 6, held 6th | 1.5% | 880 | +22.2% | +0.6 points |
1.
UGG50.7%
Held 1st. 29.6K estimated branded searches, -33% vs prior month. Share -6.3 points.
17%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share +1.3 points.
15.5%
Held 3rd. 9K estimated branded searches, -17.2% vs prior month. Share +1.4 points.
8.6%
Held 4th. 5K estimated branded searches, -10.4% vs prior month. Share +1.4 points.
6.7%
Held 5th. 3.9K estimated branded searches, +0.77% vs prior month. Share +1.7 points.
1.5%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.6 points.
Which brand is most popular in search among dress boots brands in New Zealand?
6 brands
In September 2026, UGG was the most searched among dress boots brands in New Zealand, with an estimated 29.6K branded searches, 50.7% of all searches for the six we track. R.M.Williams is in 2nd place, 33.8 percentage points behind at 17%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| UGG | 50.4% → 50.7% | 63.7%May 2026 | 50.4%Oct 2025 | 1st |
| R.M.Williams | 21.2% → 17% | 22.9%Nov 2025 | 13.9%May 2026 | 2nd |
| Timberland | 15% → 15.5% | 15.5%Sep 2026 | 11.5%Jun 2026 | 3rd |
| Blundstone | 6.8% → 8.6% | 8.6%Sep 2026 | 4.2%Dec 2025 | 4th |
| Merchant 1948 | 5.5% → 6.7% | 6.7%Sep 2026 | 3.8%May 2026 | 5th |
| Florsheim | 1% → 1.5% | 2%Mar 2026 | 0.68%Dec 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, R.M.Williams’ share of searches among dress boots brands in New Zealand decreased from 21.2% to 17%.
- Across the 12 months ending September 2026, Blundstone’s share of searches among dress boots brands in New Zealand increased from 6.8% to 8.6%.
- Across the 12 months ending September 2026, Merchant 1948’s share of searches among dress boots brands in New Zealand increased from 5.5% to 6.7%.
- Across the 12 months ending September 2026, UGG’s share of searches among dress boots brands in New Zealand peaked at 63.7% in May 2026 and was lowest at 50.4% in October 2025.
- Across the 12 months ending September 2026, R.M.Williams’ share of searches among dress boots brands in New Zealand peaked at 22.9% in November 2025 and was lowest at 13.9% in May 2026.
- Across the 12 months ending September 2026, Timberland’s share of searches among dress boots brands in New Zealand peaked at 15.5% in September 2026 and was lowest at 11.5% in June 2026.
- Across the 12 months ending September 2026, Blundstone’s share of searches among dress boots brands in New Zealand peaked at 8.6% in September 2026 and was lowest at 4.2% in December 2025.
- Across the 12 months ending September 2026, Merchant 1948’s share of searches among dress boots brands in New Zealand peaked at 6.7% in September 2026 and was lowest at 3.8% in May 2026.
- Across the 12 months ending September 2026, Florsheim’s share of searches among dress boots brands in New Zealand peaked at 2% in March 2026 and was lowest at 0.68% in December 2025.
- Across the 12 months ending September 2026, UGG, Timberland and Florsheim held steady: their share of searches among dress boots brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand dress boots brands in September 2026?
6 changes
In September 2026, Merchant 1948 gained share of searches among dress boots brands in New Zealand, from 5% to 6.7%.
In September 2026, Timberland gained share of searches among dress boots brands in New Zealand, from 14.1% to 15.5%.
In September 2026, Blundstone gained share of searches among dress boots brands in New Zealand, from 7.2% to 8.6%.
In September 2026, R.M.Williams gained share of searches among dress boots brands in New Zealand, from 15.6% to 17%.
In September 2026, Florsheim gained share of searches among dress boots brands in New Zealand, from 0.93% to 1.5%.
In September 2026, UGG lost share of searches among dress boots brands in New Zealand, from 57.1% to 50.7%.
Compare popularity between leading brands
- UGG vs R.M.Williams: compare popularity
- UGG vs Timberland: compare popularity
- UGG vs Blundstone: compare popularity
- UGG vs Merchant 1948: compare popularity
- R.M.Williams vs Timberland: compare popularity
- R.M.Williams vs Blundstone: compare popularity
- R.M.Williams vs Merchant 1948: compare popularity
- Timberland vs Blundstone: compare popularity
- Timberland vs Merchant 1948: compare popularity
- Blundstone vs Merchant 1948: compare popularity
- Compare any of these brands
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