Brandwave

How popular isTimberland?

In September 2026, people searched for Timberland by name about 14,000 times in New Zealand, a 7.2% increase from the previous year. These searches made up 15.5% of all New Zealand dress boots brand searches, placing Timberland third out of six brands. When we asked both ChatGPT and Google AI Overviews about dress boots brands, Timberland did not appear in any of the answers.

Search and AI answers in September 2026

Timberland is the third most searched of 6 competitors and not listed in any AI answer.

  1. UGGShare of searches 50.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. R.M.WilliamsShare of searches 17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. TimberlandShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BlundstoneShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Merchant 1948Share of searches 6.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top dress boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Timberland did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. R.M.Williams1st
  2. Florsheim2nd
  3. Merchant 19483rd
  4. Blundstone4th
  5. UGG–
  6. Timberland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • R.M.Williams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merchant 19484 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Florsheim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dress boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dress boots brands compete with Timberland?

Timberland against dress boots brands in New Zealand, by month

Share of searches by month for UGG, R.M.Williams, Timberland, Blundstone, Merchant 1948. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGR.M.WilliamsTimberlandBlundstoneMerchant 1948Florsheim
Oct 202550.4%21.2%15%6.8%5.5%1%
Nov 202553%22.9%13.2%5%4.9%0.91%
Dec 202558%20.8%12.4%4.2%3.8%0.68%
Jan 202656.4%16.4%14.4%6.4%5.4%0.98%
Feb 202654%18.8%13.6%7.4%5.1%1.1%
Mar 202656.6%15.4%13.5%7.4%5.1%2%
Apr 202659.3%15.6%13.6%6.4%4.2%0.93%
May 202663.7%13.9%12.1%5.7%3.8%0.83%
Jun 202660.7%16%11.5%6.6%4.2%0.95%
Jul 202659.2%15.5%13.6%6.9%4.1%0.75%
Aug 202657.1%15.6%14.1%7.2%5%0.93%
Sep 202650.7%17%15.5%8.6%6.7%1.5%

  1. 1.UGG

    50.7%

    Held 1st. 29.6K estimated branded searches, -33% vs prior month. Share -6.3 points.

  2. 2.R.M.Williams

    17%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share +1.3 points.

  3. 3.Timberland

    15.5%

    Held 3rd. 9K estimated branded searches, -17.2% vs prior month. Share +1.4 points.

  4. 4.Blundstone

    8.6%

    Held 4th. 5K estimated branded searches, -10.4% vs prior month. Share +1.4 points.

  5. 5.Merchant 1948

    6.7%

    Held 5th. 3.9K estimated branded searches, +0.77% vs prior month. Share +1.7 points.

  6. 6.Florsheim

    1.5%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.6 points.

Compare popularity between Timberland and its closest rivals

Every comparison with Timberland

15 comparisons

How has branded search demand for Timberland changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Timberland in New Zealand rose from 13.1K to 14K.
  • Across the 12 months ending September 2026, Timberland’s share of searches among dress boots brands in New Zealand peaked at 15.5% in September 2026 and was lowest at 11.5% in June 2026.

How did search popularity change for New Zealand dress boots brands in September 2026?

6 changes

  1. In September 2026, Merchant 1948 gained share of searches among dress boots brands in New Zealand, from 5% to 6.7%.

  2. In September 2026, Timberland gained share of searches among dress boots brands in New Zealand, from 14.1% to 15.5%.

  3. In September 2026, Blundstone gained share of searches among dress boots brands in New Zealand, from 7.2% to 8.6%.

  4. In September 2026, R.M.Williams gained share of searches among dress boots brands in New Zealand, from 15.6% to 17%.

  5. In September 2026, Florsheim gained share of searches among dress boots brands in New Zealand, from 0.93% to 1.5%.

  6. In September 2026, UGG lost share of searches among dress boots brands in New Zealand, from 57.1% to 50.7%.

How are Timberland’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Timberland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • timberland
  • timberland boots
  • timberland deck shoes
  • timberland hiking boots
  • timberland loafers
  • timberland sale
  • timberland shoes
  • timberland sylvia park

Do you work for Timberland? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Timberland compete?

Timberland is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boot brands3rd of 1013.5%Show ranking
Dress boots brands3rd of 615.5%Shown above
Men's boot brands2nd of 822.7%Show ranking
Steel toe boot brands2nd of 725.7%Show ranking
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Is Timberland your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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