Redback vs Timberland:Which is more popular by branded search in New Zealand?
In August 2026, Timberland had more branded searches than Redback among boot brands in New Zealand. Timberland was estimated to have 24.6K branded searches compared to Redback’s 590, and held a 13.6% Share of Search versus Redback’s 0.33%.
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Which is more popular in search, Redback or Timberland?
Compare the boot brands New Zealanders buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Timberland, Redback. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Dr. Martens | Timberland | R.M.Williams | Blundstone | Merrell | Redback |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 27.7% | 12.6% | 15% | 6.4% | 6.1% | 0.31% |
| Nov 2025 | 35.4% | 24.9% | 11.7% | 16.4% | 5% | 6.3% | 0.23% |
| Dec 2025 | 39.9% | 22.7% | 11.5% | 16.1% | 4.5% | 5.1% | 0.21% |
| Jan 2026 | 35% | 27.4% | 11.6% | 12% | 6.8% | 6.8% | 0.33% |
| Feb 2026 | 35.5% | 25.7% | 10.9% | 13.4% | 7.3% | 6.8% | 0.36% |
| Mar 2026 | 39.4% | 24.8% | 11% | 11.3% | 7.1% | 6.1% | 0.29% |
| Apr 2026 | 44.3% | 21.2% | 10.5% | 10.9% | 6.7% | 6.2% | 0.37% |
| May 2026 | 47% | 19.8% | 10% | 11% | 6.4% | 5.5% | 0.33% |
| Jun 2026 | 42.3% | 21.4% | 10.1% | 11.8% | 7.8% | 6.3% | 0.35% |
| Jul 2026 | 43% | 18.7% | 11.1% | 11.8% | 7.7% | 7.4% | 0.3% |
| Aug 2026 | 40.1% | 19.4% | 13.6% | 12.4% | 7.7% | 6.4% | 0.33% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Redback and Timberland comparison changed over the last 12 months?
3 findings
- Timberland was ahead of Redback in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Redback’s estimated Share of Search among boot brands in New Zealand moved from 0.31% to 0.33%, and its estimated monthly branded searches moved from 440 to 590.
- Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boot brands in New Zealand moved from 12.6% to 13.6%, and its estimated monthly branded searches moved from 17.8K to 24.6K.
How did search popularity change for New Zealand boot brands in August 2026?
2 changes
In August 2026, Timberland overtook R.M.Williams to rank 3rd among boot brands in New Zealand, at 13.6%.
Estimated monthly branded searches for Redback in New Zealand rose 34.1% over 11 measured months, from 440 to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Redback’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Redback
4 branded search terms
- redback boots
- redback nz
- redback shoes
- redback work boots
Timberland
17 branded search terms
- black timberland boots
- shoes timberland mens
- timberland
- timberland boots
- timberland boots men
- timberland boots pro steel toe
- timberland boots women
- timberland com
- timberland deck shoes
- timberland hiking boots
- timberland loafers
- timberland near me
- timberland nz
- timberland online
- timberland sale
- timberland shoes
- timberland sylvia park
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.