Brandwave

How popular isMerchant 1948?

In September 2026, people searched for Merchant 1948 by name about 4,010 times in New Zealand, a 25.3% increase from the previous year. These searches made up 6.7% of all New Zealand dress boots brand searches, placing Merchant 1948 fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about dress boots brands, Merchant 1948 appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Merchant 1948 is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. UGGShare of searches 50.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. R.M.WilliamsShare of searches 17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. TimberlandShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BlundstoneShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Merchant 1948Share of searches 6.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top dress boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Merchant 1948 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Merchant 1948 is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. R.M.Williams1st
  2. Florsheim2nd
  3. Merchant 19483rd
  4. Blundstone4th
  5. UGG–
  6. Timberland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • R.M.Williams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merchant 19484 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Florsheim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dress boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dress boots brands compete with Merchant 1948?

Merchant 1948 against dress boots brands in New Zealand, by month

Share of searches by month for UGG, R.M.Williams, Timberland, Blundstone, Merchant 1948. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGR.M.WilliamsTimberlandBlundstoneMerchant 1948Florsheim
Oct 202550.4%21.2%15%6.8%5.5%1%
Nov 202553%22.9%13.2%5%4.9%0.91%
Dec 202558%20.8%12.4%4.2%3.8%0.68%
Jan 202656.4%16.4%14.4%6.4%5.4%0.98%
Feb 202654%18.8%13.6%7.4%5.1%1.1%
Mar 202656.6%15.4%13.5%7.4%5.1%2%
Apr 202659.3%15.6%13.6%6.4%4.2%0.93%
May 202663.7%13.9%12.1%5.7%3.8%0.83%
Jun 202660.7%16%11.5%6.6%4.2%0.95%
Jul 202659.2%15.5%13.6%6.9%4.1%0.75%
Aug 202657.1%15.6%14.1%7.2%5%0.93%
Sep 202650.7%17%15.5%8.6%6.7%1.5%

  1. 1.UGG

    50.7%

    Held 1st. 29.6K estimated branded searches, -33% vs prior month. Share -6.3 points.

  2. 2.R.M.Williams

    17%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share +1.3 points.

  3. 3.Timberland

    15.5%

    Held 3rd. 9K estimated branded searches, -17.2% vs prior month. Share +1.4 points.

  4. 4.Blundstone

    8.6%

    Held 4th. 5K estimated branded searches, -10.4% vs prior month. Share +1.4 points.

  5. 5.Merchant 1948

    6.7%

    Held 5th. 3.9K estimated branded searches, +0.77% vs prior month. Share +1.7 points.

  6. 6.Florsheim

    1.5%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.6 points.

Compare popularity between Merchant 1948 and its closest rivals

Every comparison with Merchant 1948

12 comparisons

How has branded search demand for Merchant 1948 changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Merchant 1948 in New Zealand rose from 3.2K to 4K.
  • Across the 12 months ending September 2026, Merchant 1948’s share of searches among dress boots brands in New Zealand increased from 5.5% to 6.7%.
  • Across the 12 months ending September 2026, Merchant 1948’s share of searches among dress boots brands in New Zealand peaked at 6.7% in September 2026 and was lowest at 3.8% in May 2026.

How did search popularity change for New Zealand dress boots brands in September 2026?

6 changes

  1. In September 2026, Merchant 1948 gained share of searches among dress boots brands in New Zealand, from 5% to 6.7%.

  2. In September 2026, Timberland gained share of searches among dress boots brands in New Zealand, from 14.1% to 15.5%.

  3. In September 2026, Blundstone gained share of searches among dress boots brands in New Zealand, from 7.2% to 8.6%.

  4. In September 2026, R.M.Williams gained share of searches among dress boots brands in New Zealand, from 15.6% to 17%.

  5. In September 2026, Florsheim gained share of searches among dress boots brands in New Zealand, from 0.93% to 1.5%.

  6. In September 2026, UGG lost share of searches among dress boots brands in New Zealand, from 57.1% to 50.7%.

How are Merchant 1948’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Merchant 1948’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • merchant 1948
  • merchant 1948 bayfair
  • merchant 1948 boots
  • merchant 1948 botany
  • merchant 1948 centreplace
  • merchant 1948 queensgate
  • merchant 1948 sale
  • merchant 1948 shoes
  • merchant1948
  • merchant1948 sale
  • merchant1948 shoes

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How the Brand Demand Index is measured

Where does Merchant 1948 compete?

Merchant 1948 is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Footwear retailers7th of 82.2%Show ranking
Dress boots brands5th of 66.7%Shown above
Creator with pink hair and a pink jacket

Is Merchant 1948 your brand?

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