Brandwave

Footwear retailers in New Zealand:Which brands are most popular in search?

In August 2026, Number One Shoes was the most searched among footwear retailers in New Zealand, with an estimated 75.9K branded searches and 32.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Number One Shoes32.4%
  2. Foot Locker30.2%
  3. Platypus15.2%
  4. Mi Piaci9.8%
  5. Hannahs5.4%
  6. Shoe Clinic4.5%
  7. Merchant 19482.4%
  8. Wild Pair0.05%

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Share of SearchLeaderboard

Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among footwear retailers in New Zealand, by month

Share of Search by month for Number One Shoes, Foot Locker, Platypus, Mi Piaci, Hannahs, Shoe Clinic, Merchant 1948. The figures are in the table below the chart.

View monthly share of search table
MonthNumber One ShoesFoot LockerPlatypusMi PiaciHannahsShoe ClinicMerchant 1948Wild Pair
Oct 202533.4%32.1%13.6%8%6.4%4.7%1.7%0.05%
Nov 202530.2%36.7%15.3%7%5.1%4.1%1.6%0.07%
Dec 202533.7%32%17%5.6%5.5%4.5%1.6%0.05%
Jan 202639.2%25.6%13.2%6.9%6.7%6.4%1.9%0.07%
Feb 202635.4%27.3%13.8%8.7%5.9%6.8%2.1%0.06%
Mar 202636.3%28.8%13.9%7.8%5.2%5.9%2%0.04%
Apr 202634.5%27.6%16.1%8.5%5.8%5.6%1.9%0.05%
May 202634.2%31.7%13.2%8.5%5.8%4.7%1.9%0.05%
Jun 202634.9%32.7%13.7%7.1%4.9%4.8%1.8%0.06%
Jul 202638.2%28.4%14.3%7.5%5.2%4.3%2%0.06%
Aug 202632.4%30.2%15.2%9.8%5.4%4.5%2.4%0.05%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Number One Shoes

    32.4%

    held 1st · 75.9K estimated branded searches · -20.2% vs prior month · -5.9 points

  2. 2.Foot Locker

    30.2%

    held 2nd · 70.9K estimated branded searches · +0.28% vs prior month · +1.8 points

  3. 3.Platypus

    15.2%

    held 3rd · 35.6K estimated branded searches · +0.17% vs prior month · +0.9 points

  4. 4.Mi Piaci

    9.8%

    held 4th · 22.9K estimated branded searches · +22.6% vs prior month · +2.2 points

  5. 5.Hannahs

    5.4%

    held 5th · 12.7K estimated branded searches · -1.9% vs prior month · +0.2 points

  6. 6.Shoe Clinic

    4.5%

    held 6th · 10.7K estimated branded searches · +0.19% vs prior month · +0.3 points

  7. 7.Merchant 1948

    2.4%

    held 7th · 5.7K estimated branded searches · +17% vs prior month · +0.5 points

  8. 8.Wild Pair

    0.05%

    held 8th · 120 estimated branded searches · -14.3% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among footwear retailers in New Zealand?

In August 2026, Number One Shoes was the most searched among footwear retailers in New Zealand, with an estimated 75.9K branded searches and 32.4% estimated Share of Search within this set. Foot Locker is in 2nd place, 2.1 percentage points behind at 30.2% Share of Search.

New Zealand footwear retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Number One Shoes33.4% → 32.4%39.2%Jan 202630.2%Nov 20251st
Foot Locker32.1% → 30.2%36.7%Nov 202525.6%Jan 20262nd
Platypus13.6% → 15.2%17%Dec 202513.2%Jan 20263rd
Mi Piaci8% → 9.8%9.8%Aug 20265.6%Dec 20254th
Hannahs6.4% → 5.4%6.7%Jan 20264.9%Jun 20265th
Shoe Clinic4.7% → 4.5%6.8%Feb 20264.1%Nov 20256th
Merchant 19481.7% → 2.4%2.4%Aug 20261.6%Dec 20257th
Wild Pair0.05%0.07%Jan 20260.04%Mar 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Number One Shoes’ estimated Share of Search among footwear retailers in New Zealand decreased from 33.4% to 32.4%.
  • Across the 11 months ending August 2026, Foot Locker’s estimated Share of Search among footwear retailers in New Zealand decreased from 32.1% to 30.2%.
  • Across the 11 months ending August 2026, Platypus’ estimated Share of Search among footwear retailers in New Zealand increased from 13.6% to 15.2%.
  • Across the 11 months ending August 2026, Mi Piaci’s estimated Share of Search among footwear retailers in New Zealand increased from 8% to 9.8%.
  • Across the 11 months ending August 2026, Hannahs’ estimated Share of Search among footwear retailers in New Zealand decreased from 6.4% to 5.4%.
  • Across the 11 months ending August 2026, Merchant 1948’s estimated Share of Search among footwear retailers in New Zealand increased from 1.7% to 2.4%.
  • Across the 11 months ending August 2026, Number One Shoes’ estimated Share of Search among footwear retailers in New Zealand peaked at 39.2% in January 2026 and was lowest at 30.2% in November 2025.
  • Across the 11 months ending August 2026, Foot Locker’s estimated Share of Search among footwear retailers in New Zealand peaked at 36.7% in November 2025 and was lowest at 25.6% in January 2026.
  • Across the 11 months ending August 2026, Platypus’ estimated Share of Search among footwear retailers in New Zealand peaked at 17% in December 2025 and was lowest at 13.2% in January 2026.
  • Across the 11 months ending August 2026, Mi Piaci’s estimated Share of Search among footwear retailers in New Zealand peaked at 9.8% in August 2026 and was lowest at 5.6% in December 2025.
  • Across the 11 months ending August 2026, Hannahs’ estimated Share of Search among footwear retailers in New Zealand peaked at 6.7% in January 2026 and was lowest at 4.9% in June 2026.
  • Across the 11 months ending August 2026, Shoe Clinic’s estimated Share of Search among footwear retailers in New Zealand peaked at 6.8% in February 2026 and was lowest at 4.1% in November 2025.
  • Across the 11 months ending August 2026, Shoe Clinic and Wild Pair held steady: their estimated Share of Search among footwear retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand footwear retailers in August 2026?

  1. In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.

  2. In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%.

  3. In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%.

  4. In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%.

  5. Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.

  6. Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026.

  7. Estimated monthly branded searches for Shoe Clinic in New Zealand fell 17.1% over 11 measured months, from 12.9K to 10.7K in August 2026.

  8. Estimated monthly branded searches for Wild Pair in New Zealand fell 14.3% over 11 measured months, from 140 to 120 in August 2026.

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