How popular isPlatypus in search?
In August 2026, there were an estimated 35.6K branded searches for Platypus in New Zealand which held steady over the last 11 months. Platypus holds 15.2% estimated Share of Search among New Zealand footwear retailers and is ranked 3rd of 8 competitors for search popularity.
Number One Shoes32.4%
Foot Locker30.2%
Platypus15.2%
Mi Piaci9.8%- Hannahs5.4%
Shoe Clinic4.5%
Merchant 19482.4%
Wild Pair0.05%
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Which footwear retailers compete with Platypus?
Share of Search by month for Number One Shoes, Foot Locker, Platypus, Mi Piaci, Hannahs, Shoe Clinic, Merchant 1948. The figures are in the table below the chart.
View monthly share of search table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 32.1% | 13.6% | 8% | 6.4% | 4.7% | 1.7% | 0.05% |
| Nov 2025 | 30.2% | 36.7% | 15.3% | 7% | 5.1% | 4.1% | 1.6% | 0.07% |
| Dec 2025 | 33.7% | 32% | 17% | 5.6% | 5.5% | 4.5% | 1.6% | 0.05% |
| Jan 2026 | 39.2% | 25.6% | 13.2% | 6.9% | 6.7% | 6.4% | 1.9% | 0.07% |
| Feb 2026 | 35.4% | 27.3% | 13.8% | 8.7% | 5.9% | 6.8% | 2.1% | 0.06% |
| Mar 2026 | 36.3% | 28.8% | 13.9% | 7.8% | 5.2% | 5.9% | 2% | 0.04% |
| Apr 2026 | 34.5% | 27.6% | 16.1% | 8.5% | 5.8% | 5.6% | 1.9% | 0.05% |
| May 2026 | 34.2% | 31.7% | 13.2% | 8.5% | 5.8% | 4.7% | 1.9% | 0.05% |
| Jun 2026 | 34.9% | 32.7% | 13.7% | 7.1% | 4.9% | 4.8% | 1.8% | 0.06% |
| Jul 2026 | 38.2% | 28.4% | 14.3% | 7.5% | 5.2% | 4.3% | 2% | 0.06% |
| Aug 2026 | 32.4% | 30.2% | 15.2% | 9.8% | 5.4% | 4.5% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.4% | 75.9K | -20.2% | -5.9 points | |
| 2, held 2nd | 30.2% | 70.9K | +0.28% | +1.8 points | |
| 3, held 3rd | 15.2% | 35.6K | +0.17% | +0.9 points | |
| 4, held 4th | 9.8% | 22.9K | +22.6% | +2.2 points | |
| 5, held 5th | 5.4% | 12.7K | -1.9% | +0.2 points | |
| 6, held 6th | 4.5% | 10.7K | +0.19% | +0.3 points | |
| 7, held 7th | 2.4% | 5.7K | +17% | +0.5 points | |
| 8, held 8th | 0.05% | 120 | -14.3% | 0 points |
32.4%
held 1st · 75.9K estimated branded searches · -20.2% vs prior month · -5.9 points
30.2%
held 2nd · 70.9K estimated branded searches · +0.28% vs prior month · +1.8 points
3.
Platypus15.2%
held 3rd · 35.6K estimated branded searches · +0.17% vs prior month · +0.9 points
4.
Mi Piaci9.8%
held 4th · 22.9K estimated branded searches · +22.6% vs prior month · +2.2 points
5.
Hannahs5.4%
held 5th · 12.7K estimated branded searches · -1.9% vs prior month · +0.2 points
4.5%
held 6th · 10.7K estimated branded searches · +0.19% vs prior month · +0.3 points
2.4%
held 7th · 5.7K estimated branded searches · +17% vs prior month · +0.5 points
0.05%
held 8th · 120 estimated branded searches · -14.3% vs prior month · 0 points
Compare search popularity between Platypus and its closest rivals
How has branded search demand for Platypus changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Platypus in New Zealand held steady, from 37.5K to 35.6K.
- Across the 11 months ending August 2026, Platypus’ estimated Share of Search among footwear retailers in New Zealand increased from 13.6% to 15.2%.
- Across the 11 months ending August 2026, Platypus’ estimated Share of Search among footwear retailers in New Zealand peaked at 17% in December 2025 and was lowest at 13.2% in January 2026.
How did search popularity change for New Zealand footwear retailers in August 2026?
6 changes
In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.
In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%.
In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%.
In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%.
Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.
Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026.
How is Platypus measured?
Brandwave collects information about searches that people make online using Platypus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- doc martens platypus shoes
- platypus boots
- platypus mens sneakers
- platypus nz
- platypus sale
- platypus shoes
- platypus shoes botany
- platypus shoes location
- platypus shoes near me
- platypus shoes northland
- platypus shoes queensgate
- platypus shoes sale
- platypus shoes st lukes
- platypus shoes sylvia park
- platypus shoes the base
- platypus shoes voucher
- platypus shoes westgate
- platypus womens shoes
- womens platypus shoes
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Is Platypus your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.