How popular isWild Pair in search?
In August 2026, there were an estimated 120 branded searches for Wild Pair in New Zealand which is down 14.3% over the last 11 months. Wild Pair holds 0.05% estimated Share of Search among New Zealand footwear retailers and is ranked 8th of 8 competitors for search popularity.
Number One Shoes32.4%
Foot Locker30.2%
Platypus15.2%
Mi Piaci9.8%- Hannahs5.4%
Shoe Clinic4.5%
Merchant 19482.4%
Wild Pair0.05%
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Which footwear retailers compete with Wild Pair?
Share of Search by month for Number One Shoes, Foot Locker, Platypus, Mi Piaci, Hannahs, Shoe Clinic, Merchant 1948, Wild Pair. The figures are in the table below the chart.
View monthly share of search table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 32.1% | 13.6% | 8% | 6.4% | 4.7% | 1.7% | 0.05% |
| Nov 2025 | 30.2% | 36.7% | 15.3% | 7% | 5.1% | 4.1% | 1.6% | 0.07% |
| Dec 2025 | 33.7% | 32% | 17% | 5.6% | 5.5% | 4.5% | 1.6% | 0.05% |
| Jan 2026 | 39.2% | 25.6% | 13.2% | 6.9% | 6.7% | 6.4% | 1.9% | 0.07% |
| Feb 2026 | 35.4% | 27.3% | 13.8% | 8.7% | 5.9% | 6.8% | 2.1% | 0.06% |
| Mar 2026 | 36.3% | 28.8% | 13.9% | 7.8% | 5.2% | 5.9% | 2% | 0.04% |
| Apr 2026 | 34.5% | 27.6% | 16.1% | 8.5% | 5.8% | 5.6% | 1.9% | 0.05% |
| May 2026 | 34.2% | 31.7% | 13.2% | 8.5% | 5.8% | 4.7% | 1.9% | 0.05% |
| Jun 2026 | 34.9% | 32.7% | 13.7% | 7.1% | 4.9% | 4.8% | 1.8% | 0.06% |
| Jul 2026 | 38.2% | 28.4% | 14.3% | 7.5% | 5.2% | 4.3% | 2% | 0.06% |
| Aug 2026 | 32.4% | 30.2% | 15.2% | 9.8% | 5.4% | 4.5% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.4% | 75.9K | -20.2% | -5.9 points | |
| 2, held 2nd | 30.2% | 70.9K | +0.28% | +1.8 points | |
| 3, held 3rd | 15.2% | 35.6K | +0.17% | +0.9 points | |
| 4, held 4th | 9.8% | 22.9K | +22.6% | +2.2 points | |
| 5, held 5th | 5.4% | 12.7K | -1.9% | +0.2 points | |
| 6, held 6th | 4.5% | 10.7K | +0.19% | +0.3 points | |
| 7, held 7th | 2.4% | 5.7K | +17% | +0.5 points | |
| 8, held 8th | 0.05% | 120 | -14.3% | 0 points |
32.4%
held 1st · 75.9K estimated branded searches · -20.2% vs prior month · -5.9 points
30.2%
held 2nd · 70.9K estimated branded searches · +0.28% vs prior month · +1.8 points
3.
Platypus15.2%
held 3rd · 35.6K estimated branded searches · +0.17% vs prior month · +0.9 points
4.
Mi Piaci9.8%
held 4th · 22.9K estimated branded searches · +22.6% vs prior month · +2.2 points
5.
Hannahs5.4%
held 5th · 12.7K estimated branded searches · -1.9% vs prior month · +0.2 points
4.5%
held 6th · 10.7K estimated branded searches · +0.19% vs prior month · +0.3 points
2.4%
held 7th · 5.7K estimated branded searches · +17% vs prior month · +0.5 points
0.05%
held 8th · 120 estimated branded searches · -14.3% vs prior month · 0 points
Compare search popularity between Wild Pair and its closest rivals
How has branded search demand for Wild Pair changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wild Pair in New Zealand fell from 140 to 120.
- Across the 11 months ending August 2026, Wild Pair’s estimated Share of Search among footwear retailers in New Zealand held steady at 0.05%.
How did search popularity change for New Zealand footwear retailers in August 2026?
6 changes
In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.
In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%.
In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%.
In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%.
Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.
Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026.
How is Wild Pair measured?
Brandwave collects information about searches that people make online using Wild Pair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- shoes wild pair
- wild pair
- wild pair boots
- wild pair near me
- wild pair nz
- wild pair online
- wildpair
- wildpair boots
- wildpair co nz
- wildpair nz
- wildpair sale
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Is Wild Pair your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.