Brandwave

How popular isNumber One Shoes in search?

In August 2026, there were an estimated 75.9K branded searches for Number One Shoes in New Zealand which is down 17.4% over the last 11 months. Number One Shoes holds 32.4% estimated Share of Search among New Zealand footwear retailers and is ranked 1st of 8 competitors for search popularity.

Share of Search, August 2026
  1. Number One Shoes32.4%
  2. Foot Locker30.2%
  3. Platypus15.2%
  4. Mi Piaci9.8%
  5. Hannahs5.4%
  6. Shoe Clinic4.5%
  7. Merchant 19482.4%
  8. Wild Pair0.05%
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Which footwear retailers compete with Number One Shoes?

Number One Shoes against footwear retailers in New Zealand, by month

Share of Search by month for Number One Shoes, Foot Locker, Platypus, Mi Piaci, Hannahs, Shoe Clinic, Merchant 1948. The figures are in the table below the chart.

View monthly share of search table
MonthNumber One ShoesFoot LockerPlatypusMi PiaciHannahsShoe ClinicMerchant 1948Wild Pair
Oct 202533.4%32.1%13.6%8%6.4%4.7%1.7%0.05%
Nov 202530.2%36.7%15.3%7%5.1%4.1%1.6%0.07%
Dec 202533.7%32%17%5.6%5.5%4.5%1.6%0.05%
Jan 202639.2%25.6%13.2%6.9%6.7%6.4%1.9%0.07%
Feb 202635.4%27.3%13.8%8.7%5.9%6.8%2.1%0.06%
Mar 202636.3%28.8%13.9%7.8%5.2%5.9%2%0.04%
Apr 202634.5%27.6%16.1%8.5%5.8%5.6%1.9%0.05%
May 202634.2%31.7%13.2%8.5%5.8%4.7%1.9%0.05%
Jun 202634.9%32.7%13.7%7.1%4.9%4.8%1.8%0.06%
Jul 202638.2%28.4%14.3%7.5%5.2%4.3%2%0.06%
Aug 202632.4%30.2%15.2%9.8%5.4%4.5%2.4%0.05%
Sep 2026————————

  1. 1.Number One Shoes

    32.4%

    held 1st · 75.9K estimated branded searches · -20.2% vs prior month · -5.9 points

  2. 2.Foot Locker

    30.2%

    held 2nd · 70.9K estimated branded searches · +0.28% vs prior month · +1.8 points

  3. 3.Platypus

    15.2%

    held 3rd · 35.6K estimated branded searches · +0.17% vs prior month · +0.9 points

  4. 4.Mi Piaci

    9.8%

    held 4th · 22.9K estimated branded searches · +22.6% vs prior month · +2.2 points

  5. 5.Hannahs

    5.4%

    held 5th · 12.7K estimated branded searches · -1.9% vs prior month · +0.2 points

  6. 6.Shoe Clinic

    4.5%

    held 6th · 10.7K estimated branded searches · +0.19% vs prior month · +0.3 points

  7. 7.Merchant 1948

    2.4%

    held 7th · 5.7K estimated branded searches · +17% vs prior month · +0.5 points

  8. 8.Wild Pair

    0.05%

    held 8th · 120 estimated branded searches · -14.3% vs prior month · 0 points

Compare search popularity between Number One Shoes and its closest rivals

How has branded search demand for Number One Shoes changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Number One Shoes in New Zealand fell from 91.9K to 75.9K.
  • Across the 11 months ending August 2026, Number One Shoes’ estimated Share of Search among footwear retailers in New Zealand decreased from 33.4% to 32.4%.
  • Across the 11 months ending August 2026, Number One Shoes’ estimated Share of Search among footwear retailers in New Zealand peaked at 39.2% in January 2026 and was lowest at 30.2% in November 2025.

How did search popularity change for New Zealand footwear retailers in August 2026?

  1. In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.

  2. In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%.

  3. In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%.

  4. In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%.

  5. Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.

  6. Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026.

How is Number One Shoes measured?

Brandwave collects information about searches that people make online using Number One Shoes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • boots number one shoes
  • number 1 shoes
  • number 1 shoes boots
  • number 1 shoes lower hutt
  • number 1 shoes near me
  • number 1 shoes sale
  • number 1 shoes tower junction
  • number one shoes boots
  • number one shoes clearance
  • number one shoes heels
  • number one shoes hours
  • number one shoes loafers
  • number one shoes near me
  • number one shoes nz
  • number one shoes online
  • number one shoes sale
  • number one shoes sandals
  • number one shoes slippers
  • number one shoes sneakers
  • number one shoes sylvia park
  • numberoneshoes nz
  • sandals number one shoes

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How the Brand Demand Index is measured

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