Mi Piaci vs Number One Shoes:Which is more popular by branded search in New Zealand?
In August 2026, Number One Shoes had more branded searches than Mi Piaci among footwear retailers in New Zealand. Number One Shoes was estimated to have 75.9K branded searches compared to Mi Piaci’s 22.9K, and held a 32.4% Share of Search versus Mi Piaci’s 9.8%.
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Which is more popular in search, Mi Piaci or Number One Shoes?
Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Number One Shoes, Mi Piaci. The figures are in the table below the chart.
View monthly share of search table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 32.1% | 13.6% | 8% | 6.4% | 4.7% | 1.7% | 0.05% |
| Nov 2025 | 30.2% | 36.7% | 15.3% | 7% | 5.1% | 4.1% | 1.6% | 0.07% |
| Dec 2025 | 33.7% | 32% | 17% | 5.6% | 5.5% | 4.5% | 1.6% | 0.05% |
| Jan 2026 | 39.2% | 25.6% | 13.2% | 6.9% | 6.7% | 6.4% | 1.9% | 0.07% |
| Feb 2026 | 35.4% | 27.3% | 13.8% | 8.7% | 5.9% | 6.8% | 2.1% | 0.06% |
| Mar 2026 | 36.3% | 28.8% | 13.9% | 7.8% | 5.2% | 5.9% | 2% | 0.04% |
| Apr 2026 | 34.5% | 27.6% | 16.1% | 8.5% | 5.8% | 5.6% | 1.9% | 0.05% |
| May 2026 | 34.2% | 31.7% | 13.2% | 8.5% | 5.8% | 4.7% | 1.9% | 0.05% |
| Jun 2026 | 34.9% | 32.7% | 13.7% | 7.1% | 4.9% | 4.8% | 1.8% | 0.06% |
| Jul 2026 | 38.2% | 28.4% | 14.3% | 7.5% | 5.2% | 4.3% | 2% | 0.06% |
| Aug 2026 | 32.4% | 30.2% | 15.2% | 9.8% | 5.4% | 4.5% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Mi Piaci and Number One Shoes comparison changed over the last 12 months?
3 findings
- Number One Shoes was ahead of Mi Piaci in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mi Piaci’s estimated Share of Search among footwear retailers in New Zealand moved from 8% to 9.8%, and its estimated monthly branded searches moved from 22.1K to 22.9K.
- Across the 11 months ending August 2026, Number One Shoes’ estimated Share of Search among footwear retailers in New Zealand moved from 33.4% to 32.4%, and its estimated monthly branded searches moved from 91.9K to 75.9K.
How did search popularity change for New Zealand footwear retailers in August 2026?
2 changes
In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.
In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Mi Piaci’s and Number One Shoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mi Piaci
21 branded search terms
- mi piaci ankle boots
- mi piaci au
- mi piaci bags
- mi piaci centreplace
- mi piaci knee high boots
- mi piaci lambton quay
- mi piaci near me
- mi piaci online
- mi piaci outlet
- mi piaci ponsonby
- mi piaci sandals
- mi piaci sneakers
- mi piaci st lukes
- mi piaci store
- mi piaci sylvia park
- mipiaci
- mipiaci boots
- mipiaci co nz
- mipiaci nz
- mipiaci sale
- mipiaci shoes
Number One Shoes
22 branded search terms
- boots number one shoes
- number 1 shoes
- number 1 shoes boots
- number 1 shoes lower hutt
- number 1 shoes near me
- number 1 shoes sale
- number 1 shoes tower junction
- number one shoes boots
- number one shoes clearance
- number one shoes heels
- number one shoes hours
- number one shoes loafers
- number one shoes near me
- number one shoes nz
- number one shoes online
- number one shoes sale
- number one shoes sandals
- number one shoes slippers
- number one shoes sneakers
- number one shoes sylvia park
- numberoneshoes nz
- sandals number one shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.