How popular isMerchant 1948 in search?
In August 2026, there were an estimated 5.7K branded searches for Merchant 1948 in New Zealand which is up 20.9% over the last 11 months. Merchant 1948 holds 2.4% estimated Share of Search among New Zealand footwear retailers and is ranked 7th of 8 competitors for search popularity.
Number One Shoes32.4%
Foot Locker30.2%
Platypus15.2%
Mi Piaci9.8%- Hannahs5.4%
Shoe Clinic4.5%
Merchant 19482.4%
Wild Pair0.05%
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Which footwear retailers compete with Merchant 1948?
Share of Search by month for Number One Shoes, Foot Locker, Platypus, Mi Piaci, Hannahs, Shoe Clinic, Merchant 1948. The figures are in the table below the chart.
View monthly share of search table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 32.1% | 13.6% | 8% | 6.4% | 4.7% | 1.7% | 0.05% |
| Nov 2025 | 30.2% | 36.7% | 15.3% | 7% | 5.1% | 4.1% | 1.6% | 0.07% |
| Dec 2025 | 33.7% | 32% | 17% | 5.6% | 5.5% | 4.5% | 1.6% | 0.05% |
| Jan 2026 | 39.2% | 25.6% | 13.2% | 6.9% | 6.7% | 6.4% | 1.9% | 0.07% |
| Feb 2026 | 35.4% | 27.3% | 13.8% | 8.7% | 5.9% | 6.8% | 2.1% | 0.06% |
| Mar 2026 | 36.3% | 28.8% | 13.9% | 7.8% | 5.2% | 5.9% | 2% | 0.04% |
| Apr 2026 | 34.5% | 27.6% | 16.1% | 8.5% | 5.8% | 5.6% | 1.9% | 0.05% |
| May 2026 | 34.2% | 31.7% | 13.2% | 8.5% | 5.8% | 4.7% | 1.9% | 0.05% |
| Jun 2026 | 34.9% | 32.7% | 13.7% | 7.1% | 4.9% | 4.8% | 1.8% | 0.06% |
| Jul 2026 | 38.2% | 28.4% | 14.3% | 7.5% | 5.2% | 4.3% | 2% | 0.06% |
| Aug 2026 | 32.4% | 30.2% | 15.2% | 9.8% | 5.4% | 4.5% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.4% | 75.9K | -20.2% | -5.9 points | |
| 2, held 2nd | 30.2% | 70.9K | +0.28% | +1.8 points | |
| 3, held 3rd | 15.2% | 35.6K | +0.17% | +0.9 points | |
| 4, held 4th | 9.8% | 22.9K | +22.6% | +2.2 points | |
| 5, held 5th | 5.4% | 12.7K | -1.9% | +0.2 points | |
| 6, held 6th | 4.5% | 10.7K | +0.19% | +0.3 points | |
| 7, held 7th | 2.4% | 5.7K | +17% | +0.5 points | |
| 8, held 8th | 0.05% | 120 | -14.3% | 0 points |
32.4%
held 1st · 75.9K estimated branded searches · -20.2% vs prior month · -5.9 points
30.2%
held 2nd · 70.9K estimated branded searches · +0.28% vs prior month · +1.8 points
3.
Platypus15.2%
held 3rd · 35.6K estimated branded searches · +0.17% vs prior month · +0.9 points
4.
Mi Piaci9.8%
held 4th · 22.9K estimated branded searches · +22.6% vs prior month · +2.2 points
5.
Hannahs5.4%
held 5th · 12.7K estimated branded searches · -1.9% vs prior month · +0.2 points
4.5%
held 6th · 10.7K estimated branded searches · +0.19% vs prior month · +0.3 points
2.4%
held 7th · 5.7K estimated branded searches · +17% vs prior month · +0.5 points
0.05%
held 8th · 120 estimated branded searches · -14.3% vs prior month · 0 points
Compare search popularity between Merchant 1948 and its closest rivals
How has branded search demand for Merchant 1948 changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Merchant 1948 in New Zealand rose from 4.7K to 5.7K.
- Across the 11 months ending August 2026, Merchant 1948’s estimated Share of Search among footwear retailers in New Zealand increased from 1.7% to 2.4%.
How did search popularity change for New Zealand footwear retailers in August 2026?
6 changes
In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.
In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%.
In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%.
In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%.
Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.
Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026.
How is Merchant 1948 measured?
Brandwave collects information about searches that people make online using Merchant 1948’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- merchant 1948
- merchant 1948 bayfair
- merchant 1948 boots
- merchant 1948 botany
- merchant 1948 centreplace
- merchant 1948 cuba street
- merchant 1948 lambton quay
- merchant 1948 near me
- merchant 1948 nz
- merchant 1948 queen street
- merchant 1948 queensgate
- merchant 1948 sale
- merchant 1948 shoes
- merchant 1948 st lukes
- merchant 1948 sylvia park
- merchant1948
- merchant1948 co nz
- merchant1948 nz
- merchant1948 sale
- merchant1948 shoes
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Is Merchant 1948 your brand?
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