How popular isFoot Locker in search?
In August 2026, there were an estimated 70.9K branded searches for Foot Locker in New Zealand which is down 19.7% over the last 11 months. Foot Locker holds 30.2% estimated Share of Search among New Zealand footwear retailers and is ranked 2nd of 8 competitors for search popularity.
Number One Shoes32.4%
Foot Locker30.2%
Platypus15.2%
Mi Piaci9.8%- Hannahs5.4%
Shoe Clinic4.5%
Merchant 19482.4%
Wild Pair0.05%
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Which footwear retailers compete with Foot Locker?
Share of Search by month for Number One Shoes, Foot Locker, Platypus, Mi Piaci, Hannahs, Shoe Clinic, Merchant 1948. The figures are in the table below the chart.
View monthly share of search table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 32.1% | 13.6% | 8% | 6.4% | 4.7% | 1.7% | 0.05% |
| Nov 2025 | 30.2% | 36.7% | 15.3% | 7% | 5.1% | 4.1% | 1.6% | 0.07% |
| Dec 2025 | 33.7% | 32% | 17% | 5.6% | 5.5% | 4.5% | 1.6% | 0.05% |
| Jan 2026 | 39.2% | 25.6% | 13.2% | 6.9% | 6.7% | 6.4% | 1.9% | 0.07% |
| Feb 2026 | 35.4% | 27.3% | 13.8% | 8.7% | 5.9% | 6.8% | 2.1% | 0.06% |
| Mar 2026 | 36.3% | 28.8% | 13.9% | 7.8% | 5.2% | 5.9% | 2% | 0.04% |
| Apr 2026 | 34.5% | 27.6% | 16.1% | 8.5% | 5.8% | 5.6% | 1.9% | 0.05% |
| May 2026 | 34.2% | 31.7% | 13.2% | 8.5% | 5.8% | 4.7% | 1.9% | 0.05% |
| Jun 2026 | 34.9% | 32.7% | 13.7% | 7.1% | 4.9% | 4.8% | 1.8% | 0.06% |
| Jul 2026 | 38.2% | 28.4% | 14.3% | 7.5% | 5.2% | 4.3% | 2% | 0.06% |
| Aug 2026 | 32.4% | 30.2% | 15.2% | 9.8% | 5.4% | 4.5% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.4% | 75.9K | -20.2% | -5.9 points | |
| 2, held 2nd | 30.2% | 70.9K | +0.28% | +1.8 points | |
| 3, held 3rd | 15.2% | 35.6K | +0.17% | +0.9 points | |
| 4, held 4th | 9.8% | 22.9K | +22.6% | +2.2 points | |
| 5, held 5th | 5.4% | 12.7K | -1.9% | +0.2 points | |
| 6, held 6th | 4.5% | 10.7K | +0.19% | +0.3 points | |
| 7, held 7th | 2.4% | 5.7K | +17% | +0.5 points | |
| 8, held 8th | 0.05% | 120 | -14.3% | 0 points |
32.4%
held 1st · 75.9K estimated branded searches · -20.2% vs prior month · -5.9 points
30.2%
held 2nd · 70.9K estimated branded searches · +0.28% vs prior month · +1.8 points
3.
Platypus15.2%
held 3rd · 35.6K estimated branded searches · +0.17% vs prior month · +0.9 points
4.
Mi Piaci9.8%
held 4th · 22.9K estimated branded searches · +22.6% vs prior month · +2.2 points
5.
Hannahs5.4%
held 5th · 12.7K estimated branded searches · -1.9% vs prior month · +0.2 points
4.5%
held 6th · 10.7K estimated branded searches · +0.19% vs prior month · +0.3 points
2.4%
held 7th · 5.7K estimated branded searches · +17% vs prior month · +0.5 points
0.05%
held 8th · 120 estimated branded searches · -14.3% vs prior month · 0 points
Compare search popularity between Foot Locker and its closest rivals
How has branded search demand for Foot Locker changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Foot Locker in New Zealand fell from 88.3K to 70.9K.
- Across the 11 months ending August 2026, Foot Locker’s estimated Share of Search among footwear retailers in New Zealand decreased from 32.1% to 30.2%.
- Across the 11 months ending August 2026, Foot Locker’s estimated Share of Search among footwear retailers in New Zealand peaked at 36.7% in November 2025 and was lowest at 25.6% in January 2026.
How did search popularity change for New Zealand footwear retailers in August 2026?
6 changes
In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.
In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%.
In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%.
In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%.
Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.
Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026.
How is Foot Locker measured?
Brandwave collects information about searches that people make online using Foot Locker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
29 branded search terms
- foot locker
- foot locker basketball shoes
- foot locker boots
- foot locker lambton quay
- foot locker near me
- foot locker northland
- foot locker nz
- foot locker online
- foot locker sale
- foot locker shoes
- foot locker sylvia park
- foot locker tn
- foot locker wellington
- foot locker westfield
- foot locker westgate
- footlocker
- footlocker boots
- footlocker co nz
- footlocker near me
- footlocker nz
- footlocker queen street
- footlocker queensgate
- footlocker sale
- footlocker shoes
- footlocker sylvia
- footlocker us
- footlocker voucher
- sylvia park footlocker
- the foot locker
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Is Foot Locker your brand?
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