Foot Locker vs Number One Shoes:Which is more popular by branded search in New Zealand?
In August 2026, Number One Shoes had more branded searches than Foot Locker among footwear retailers in New Zealand. Number One Shoes was estimated to have 75.9K branded searches compared to Foot Locker’s 70.9K, and held a 32.4% Share of Search versus Foot Locker’s 30.2%.
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Which is more popular in search, Foot Locker or Number One Shoes?
Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Number One Shoes, Foot Locker. The figures are in the table below the chart.
View monthly share of search table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 32.1% | 13.6% | 8% | 6.4% | 4.7% | 1.7% | 0.05% |
| Nov 2025 | 30.2% | 36.7% | 15.3% | 7% | 5.1% | 4.1% | 1.6% | 0.07% |
| Dec 2025 | 33.7% | 32% | 17% | 5.6% | 5.5% | 4.5% | 1.6% | 0.05% |
| Jan 2026 | 39.2% | 25.6% | 13.2% | 6.9% | 6.7% | 6.4% | 1.9% | 0.07% |
| Feb 2026 | 35.4% | 27.3% | 13.8% | 8.7% | 5.9% | 6.8% | 2.1% | 0.06% |
| Mar 2026 | 36.3% | 28.8% | 13.9% | 7.8% | 5.2% | 5.9% | 2% | 0.04% |
| Apr 2026 | 34.5% | 27.6% | 16.1% | 8.5% | 5.8% | 5.6% | 1.9% | 0.05% |
| May 2026 | 34.2% | 31.7% | 13.2% | 8.5% | 5.8% | 4.7% | 1.9% | 0.05% |
| Jun 2026 | 34.9% | 32.7% | 13.7% | 7.1% | 4.9% | 4.8% | 1.8% | 0.06% |
| Jul 2026 | 38.2% | 28.4% | 14.3% | 7.5% | 5.2% | 4.3% | 2% | 0.06% |
| Aug 2026 | 32.4% | 30.2% | 15.2% | 9.8% | 5.4% | 4.5% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Foot Locker and Number One Shoes comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Foot Locker took it in November 2025, Number One Shoes took it in December 2025.
- Across the 11 months ending August 2026, Foot Locker’s estimated Share of Search among footwear retailers in New Zealand moved from 32.1% to 30.2%, and its estimated monthly branded searches moved from 88.3K to 70.9K.
- Across the 11 months ending August 2026, Number One Shoes’ estimated Share of Search among footwear retailers in New Zealand moved from 33.4% to 32.4%, and its estimated monthly branded searches moved from 91.9K to 75.9K.
How did search popularity change for New Zealand footwear retailers in August 2026?
2 changes
In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%.
In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Foot Locker’s and Number One Shoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Foot Locker
29 branded search terms
- foot locker
- foot locker basketball shoes
- foot locker boots
- foot locker lambton quay
- foot locker near me
- foot locker northland
- foot locker nz
- foot locker online
- foot locker sale
- foot locker shoes
- foot locker sylvia park
- foot locker tn
- foot locker wellington
- foot locker westfield
- foot locker westgate
- footlocker
- footlocker boots
- footlocker co nz
- footlocker near me
- footlocker nz
- footlocker queen street
- footlocker queensgate
- footlocker sale
- footlocker shoes
- footlocker sylvia
- footlocker us
- footlocker voucher
- sylvia park footlocker
- the foot locker
Number One Shoes
22 branded search terms
- boots number one shoes
- number 1 shoes
- number 1 shoes boots
- number 1 shoes lower hutt
- number 1 shoes near me
- number 1 shoes sale
- number 1 shoes tower junction
- number one shoes boots
- number one shoes clearance
- number one shoes heels
- number one shoes hours
- number one shoes loafers
- number one shoes near me
- number one shoes nz
- number one shoes online
- number one shoes sale
- number one shoes sandals
- number one shoes slippers
- number one shoes sneakers
- number one shoes sylvia park
- numberoneshoes nz
- sandals number one shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.