Brandwave

Foot Locker vs Hannahs:Which is more popular by branded search in New Zealand?

In August 2026, Foot Locker had more branded searches than Hannahs among footwear retailers in New Zealand. Foot Locker was estimated to have 70.9K branded searches compared to Hannahs’ 12.7K, and held a 30.2% Share of Search versus Hannahs’ 5.4%.

Share of Search among footwear retailers in New Zealand in August 2026Which is more popular in search, Foot Locker or Hannahs?
Foot Locker30.2%70.9K searches
vs
Hannahs5.4%12.7K searches

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Which is more popular in search, Foot Locker or Hannahs?

Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Foot Locker and Hannahs among footwear retailers in New Zealand, by month

Share of Search by month for Foot Locker, Hannahs. The figures are in the table below the chart.

View monthly share of search table
MonthNumber One ShoesFoot LockerPlatypusMi PiaciHannahsShoe ClinicMerchant 1948Wild Pair
Oct 202533.4%32.1%13.6%8%6.4%4.7%1.7%0.05%
Nov 202530.2%36.7%15.3%7%5.1%4.1%1.6%0.07%
Dec 202533.7%32%17%5.6%5.5%4.5%1.6%0.05%
Jan 202639.2%25.6%13.2%6.9%6.7%6.4%1.9%0.07%
Feb 202635.4%27.3%13.8%8.7%5.9%6.8%2.1%0.06%
Mar 202636.3%28.8%13.9%7.8%5.2%5.9%2%0.04%
Apr 202634.5%27.6%16.1%8.5%5.8%5.6%1.9%0.05%
May 202634.2%31.7%13.2%8.5%5.8%4.7%1.9%0.05%
Jun 202634.9%32.7%13.7%7.1%4.9%4.8%1.8%0.06%
Jul 202638.2%28.4%14.3%7.5%5.2%4.3%2%0.06%
Aug 202632.4%30.2%15.2%9.8%5.4%4.5%2.4%0.05%
Sep 2026————————

How has the Foot Locker and Hannahs comparison changed over the last 12 months?

  • Foot Locker was ahead of Hannahs in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Foot Locker’s estimated Share of Search among footwear retailers in New Zealand moved from 32.1% to 30.2%, and its estimated monthly branded searches moved from 88.3K to 70.9K.
  • Across the 11 months ending August 2026, Hannahs’ estimated Share of Search among footwear retailers in New Zealand moved from 6.4% to 5.4%, and its estimated monthly branded searches moved from 17.5K to 12.7K.

How did search popularity change for New Zealand footwear retailers in August 2026?

  1. In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%.

  2. Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Foot Locker’s and Hannahs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Foot Locker

29 branded search terms

  • foot locker
  • foot locker basketball shoes
  • foot locker boots
  • foot locker lambton quay
  • foot locker near me
  • foot locker northland
  • foot locker nz
  • foot locker online
  • foot locker sale
  • foot locker shoes
  • foot locker sylvia park
  • foot locker tn
  • foot locker wellington
  • foot locker westfield
  • foot locker westgate
  • footlocker
  • footlocker boots
  • footlocker co nz
  • footlocker near me
  • footlocker nz
  • footlocker queen street
  • footlocker queensgate
  • footlocker sale
  • footlocker shoes
  • footlocker sylvia
  • footlocker us
  • footlocker voucher
  • sylvia park footlocker
  • the foot locker

Hannahs

19 branded search terms

  • hannahs
  • hannahs boots
  • hannahs botany
  • hannahs heels
  • hannahs loafers
  • hannahs mens shoes
  • hannahs near me
  • hannahs nelson
  • hannahs new zealand
  • hannahs nz
  • hannahs online
  • hannahs sale
  • hannahs sandals
  • hannahs shoe shop
  • hannahs shoes
  • hannahs slippers
  • hannahs sneakers
  • hannahs st lukes
  • hannahs sylvia park

How the Brand Demand Index is measured

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