Brandwave

Hannahs vs Merchant 1948:Which is more popular by branded search in New Zealand?

In August 2026, Hannahs had more branded searches than Merchant 1948 among footwear retailers in New Zealand. Hannahs was estimated to have 12.7K branded searches compared to Merchant 1948’s 5.7K, and held a 5.4% Share of Search versus Merchant 1948’s 2.4%.

Share of Search among footwear retailers in New Zealand in August 2026Which is more popular in search, Hannahs or Merchant 1948?
Hannahs5.4%12.7K searches
vs
Merchant 19482.4%5.7K searches
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Which is more popular in search, Hannahs or Merchant 1948?

Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hannahs and Merchant 1948 among footwear retailers in New Zealand, by month

Share of Search by month for Hannahs, Merchant 1948. The figures are in the table below the chart.

View monthly share of search table
MonthNumber One ShoesFoot LockerPlatypusMi PiaciHannahsShoe ClinicMerchant 1948Wild Pair
Oct 202533.4%32.1%13.6%8%6.4%4.7%1.7%0.05%
Nov 202530.2%36.7%15.3%7%5.1%4.1%1.6%0.07%
Dec 202533.7%32%17%5.6%5.5%4.5%1.6%0.05%
Jan 202639.2%25.6%13.2%6.9%6.7%6.4%1.9%0.07%
Feb 202635.4%27.3%13.8%8.7%5.9%6.8%2.1%0.06%
Mar 202636.3%28.8%13.9%7.8%5.2%5.9%2%0.04%
Apr 202634.5%27.6%16.1%8.5%5.8%5.6%1.9%0.05%
May 202634.2%31.7%13.2%8.5%5.8%4.7%1.9%0.05%
Jun 202634.9%32.7%13.7%7.1%4.9%4.8%1.8%0.06%
Jul 202638.2%28.4%14.3%7.5%5.2%4.3%2%0.06%
Aug 202632.4%30.2%15.2%9.8%5.4%4.5%2.4%0.05%
Sep 2026————————

How has the Hannahs and Merchant 1948 comparison changed over the last 12 months?

How did search popularity change for New Zealand footwear retailers in August 2026?

  1. Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.

  2. Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Hannahs’ and Merchant 1948’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hannahs

19 branded search terms

  • hannahs
  • hannahs boots
  • hannahs botany
  • hannahs heels
  • hannahs loafers
  • hannahs mens shoes
  • hannahs near me
  • hannahs nelson
  • hannahs new zealand
  • hannahs nz
  • hannahs online
  • hannahs sale
  • hannahs sandals
  • hannahs shoe shop
  • hannahs shoes
  • hannahs slippers
  • hannahs sneakers
  • hannahs st lukes
  • hannahs sylvia park

Merchant 1948

20 branded search terms

  • merchant 1948
  • merchant 1948 bayfair
  • merchant 1948 boots
  • merchant 1948 botany
  • merchant 1948 centreplace
  • merchant 1948 cuba street
  • merchant 1948 lambton quay
  • merchant 1948 near me
  • merchant 1948 nz
  • merchant 1948 queen street
  • merchant 1948 queensgate
  • merchant 1948 sale
  • merchant 1948 shoes
  • merchant 1948 st lukes
  • merchant 1948 sylvia park
  • merchant1948
  • merchant1948 co nz
  • merchant1948 nz
  • merchant1948 sale
  • merchant1948 shoes

How the Brand Demand Index is measured

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