Merchant 1948 vs Wild Pair:Which is more popular by branded search in New Zealand?
In August 2026, Merchant 1948 had more branded searches than Wild Pair among footwear retailers in New Zealand. Merchant 1948 was estimated to have 5.7K branded searches compared to Wild Pair’s 120, and held a 2.4% Share of Search versus Wild Pair’s 0.05%.
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Which is more popular in search, Merchant 1948 or Wild Pair?
Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merchant 1948, Wild Pair. The figures are in the table below the chart.
View monthly share of search table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 32.1% | 13.6% | 8% | 6.4% | 4.7% | 1.7% | 0.05% |
| Nov 2025 | 30.2% | 36.7% | 15.3% | 7% | 5.1% | 4.1% | 1.6% | 0.07% |
| Dec 2025 | 33.7% | 32% | 17% | 5.6% | 5.5% | 4.5% | 1.6% | 0.05% |
| Jan 2026 | 39.2% | 25.6% | 13.2% | 6.9% | 6.7% | 6.4% | 1.9% | 0.07% |
| Feb 2026 | 35.4% | 27.3% | 13.8% | 8.7% | 5.9% | 6.8% | 2.1% | 0.06% |
| Mar 2026 | 36.3% | 28.8% | 13.9% | 7.8% | 5.2% | 5.9% | 2% | 0.04% |
| Apr 2026 | 34.5% | 27.6% | 16.1% | 8.5% | 5.8% | 5.6% | 1.9% | 0.05% |
| May 2026 | 34.2% | 31.7% | 13.2% | 8.5% | 5.8% | 4.7% | 1.9% | 0.05% |
| Jun 2026 | 34.9% | 32.7% | 13.7% | 7.1% | 4.9% | 4.8% | 1.8% | 0.06% |
| Jul 2026 | 38.2% | 28.4% | 14.3% | 7.5% | 5.2% | 4.3% | 2% | 0.06% |
| Aug 2026 | 32.4% | 30.2% | 15.2% | 9.8% | 5.4% | 4.5% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Merchant 1948 and Wild Pair comparison changed over the last 12 months?
3 findings
- Merchant 1948 was ahead of Wild Pair in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Merchant 1948’s estimated Share of Search among footwear retailers in New Zealand moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 4.7K to 5.7K.
- Across the 11 months ending August 2026, Wild Pair’s estimated Share of Search among footwear retailers in New Zealand held steady at 0.05%, and its estimated monthly branded searches moved from 140 to 120.
How did search popularity change for New Zealand footwear retailers in August 2026?
2 changes
Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.
Estimated monthly branded searches for Wild Pair in New Zealand fell 14.3% over 11 measured months, from 140 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Merchant 1948’s and Wild Pair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Merchant 1948
20 branded search terms
- merchant 1948
- merchant 1948 bayfair
- merchant 1948 boots
- merchant 1948 botany
- merchant 1948 centreplace
- merchant 1948 cuba street
- merchant 1948 lambton quay
- merchant 1948 near me
- merchant 1948 nz
- merchant 1948 queen street
- merchant 1948 queensgate
- merchant 1948 sale
- merchant 1948 shoes
- merchant 1948 st lukes
- merchant 1948 sylvia park
- merchant1948
- merchant1948 co nz
- merchant1948 nz
- merchant1948 sale
- merchant1948 shoes
Wild Pair
11 branded search terms
- shoes wild pair
- wild pair
- wild pair boots
- wild pair near me
- wild pair nz
- wild pair online
- wildpair
- wildpair boots
- wildpair co nz
- wildpair nz
- wildpair sale
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