Brandwave

Merchant 1948 vs Mi Piaci:Which is more popular by branded search in New Zealand?

In August 2026, Mi Piaci had more branded searches than Merchant 1948 among footwear retailers in New Zealand. Mi Piaci was estimated to have 22.9K branded searches compared to Merchant 1948’s 5.7K, and held a 9.8% Share of Search versus Merchant 1948’s 2.4%.

Share of Search among footwear retailers in New Zealand in August 2026Which is more popular in search, Merchant 1948 or Mi Piaci?
Merchant 19482.4%5.7K searches
vs
Mi Piaci9.8%22.9K searches
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Which is more popular in search, Merchant 1948 or Mi Piaci?

Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Merchant 1948 and Mi Piaci among footwear retailers in New Zealand, by month

Share of Search by month for Mi Piaci, Merchant 1948. The figures are in the table below the chart.

View monthly share of search table
MonthNumber One ShoesFoot LockerPlatypusMi PiaciHannahsShoe ClinicMerchant 1948Wild Pair
Oct 202533.4%32.1%13.6%8%6.4%4.7%1.7%0.05%
Nov 202530.2%36.7%15.3%7%5.1%4.1%1.6%0.07%
Dec 202533.7%32%17%5.6%5.5%4.5%1.6%0.05%
Jan 202639.2%25.6%13.2%6.9%6.7%6.4%1.9%0.07%
Feb 202635.4%27.3%13.8%8.7%5.9%6.8%2.1%0.06%
Mar 202636.3%28.8%13.9%7.8%5.2%5.9%2%0.04%
Apr 202634.5%27.6%16.1%8.5%5.8%5.6%1.9%0.05%
May 202634.2%31.7%13.2%8.5%5.8%4.7%1.9%0.05%
Jun 202634.9%32.7%13.7%7.1%4.9%4.8%1.8%0.06%
Jul 202638.2%28.4%14.3%7.5%5.2%4.3%2%0.06%
Aug 202632.4%30.2%15.2%9.8%5.4%4.5%2.4%0.05%
Sep 2026————————

How has the Merchant 1948 and Mi Piaci comparison changed over the last 12 months?

How did search popularity change for New Zealand footwear retailers in August 2026?

  1. In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.

  2. Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Merchant 1948’s and Mi Piaci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Merchant 1948

20 branded search terms

  • merchant 1948
  • merchant 1948 bayfair
  • merchant 1948 boots
  • merchant 1948 botany
  • merchant 1948 centreplace
  • merchant 1948 cuba street
  • merchant 1948 lambton quay
  • merchant 1948 near me
  • merchant 1948 nz
  • merchant 1948 queen street
  • merchant 1948 queensgate
  • merchant 1948 sale
  • merchant 1948 shoes
  • merchant 1948 st lukes
  • merchant 1948 sylvia park
  • merchant1948
  • merchant1948 co nz
  • merchant1948 nz
  • merchant1948 sale
  • merchant1948 shoes

Mi Piaci

21 branded search terms

  • mi piaci ankle boots
  • mi piaci au
  • mi piaci bags
  • mi piaci centreplace
  • mi piaci knee high boots
  • mi piaci lambton quay
  • mi piaci near me
  • mi piaci online
  • mi piaci outlet
  • mi piaci ponsonby
  • mi piaci sandals
  • mi piaci sneakers
  • mi piaci st lukes
  • mi piaci store
  • mi piaci sylvia park
  • mipiaci
  • mipiaci boots
  • mipiaci co nz
  • mipiaci nz
  • mipiaci sale
  • mipiaci shoes

How the Brand Demand Index is measured

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