Mi Piaci vs Wild Pair:Which is more popular by branded search in New Zealand?
In August 2026, Mi Piaci had more branded searches than Wild Pair among footwear retailers in New Zealand. Mi Piaci was estimated to have 22.9K branded searches compared to Wild Pair’s 120, and held a 9.8% Share of Search versus Wild Pair’s 0.05%.
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Which is more popular in search, Mi Piaci or Wild Pair?
Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mi Piaci, Wild Pair. The figures are in the table below the chart.
View monthly share of search table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 32.1% | 13.6% | 8% | 6.4% | 4.7% | 1.7% | 0.05% |
| Nov 2025 | 30.2% | 36.7% | 15.3% | 7% | 5.1% | 4.1% | 1.6% | 0.07% |
| Dec 2025 | 33.7% | 32% | 17% | 5.6% | 5.5% | 4.5% | 1.6% | 0.05% |
| Jan 2026 | 39.2% | 25.6% | 13.2% | 6.9% | 6.7% | 6.4% | 1.9% | 0.07% |
| Feb 2026 | 35.4% | 27.3% | 13.8% | 8.7% | 5.9% | 6.8% | 2.1% | 0.06% |
| Mar 2026 | 36.3% | 28.8% | 13.9% | 7.8% | 5.2% | 5.9% | 2% | 0.04% |
| Apr 2026 | 34.5% | 27.6% | 16.1% | 8.5% | 5.8% | 5.6% | 1.9% | 0.05% |
| May 2026 | 34.2% | 31.7% | 13.2% | 8.5% | 5.8% | 4.7% | 1.9% | 0.05% |
| Jun 2026 | 34.9% | 32.7% | 13.7% | 7.1% | 4.9% | 4.8% | 1.8% | 0.06% |
| Jul 2026 | 38.2% | 28.4% | 14.3% | 7.5% | 5.2% | 4.3% | 2% | 0.06% |
| Aug 2026 | 32.4% | 30.2% | 15.2% | 9.8% | 5.4% | 4.5% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Mi Piaci and Wild Pair comparison changed over the last 12 months?
3 findings
- Mi Piaci was ahead of Wild Pair in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mi Piaci’s estimated Share of Search among footwear retailers in New Zealand moved from 8% to 9.8%, and its estimated monthly branded searches moved from 22.1K to 22.9K.
- Across the 11 months ending August 2026, Wild Pair’s estimated Share of Search among footwear retailers in New Zealand held steady at 0.05%, and its estimated monthly branded searches moved from 140 to 120.
How did search popularity change for New Zealand footwear retailers in August 2026?
2 changes
In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.
Estimated monthly branded searches for Wild Pair in New Zealand fell 14.3% over 11 measured months, from 140 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mi Piaci’s and Wild Pair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mi Piaci
21 branded search terms
- mi piaci ankle boots
- mi piaci au
- mi piaci bags
- mi piaci centreplace
- mi piaci knee high boots
- mi piaci lambton quay
- mi piaci near me
- mi piaci online
- mi piaci outlet
- mi piaci ponsonby
- mi piaci sandals
- mi piaci sneakers
- mi piaci st lukes
- mi piaci store
- mi piaci sylvia park
- mipiaci
- mipiaci boots
- mipiaci co nz
- mipiaci nz
- mipiaci sale
- mipiaci shoes
Wild Pair
11 branded search terms
- shoes wild pair
- wild pair
- wild pair boots
- wild pair near me
- wild pair nz
- wild pair online
- wildpair
- wildpair boots
- wildpair co nz
- wildpair nz
- wildpair sale
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.