Platypus vs Wild Pair:Which is more popular by branded search in New Zealand?
In August 2026, Platypus had more branded searches than Wild Pair among footwear retailers in New Zealand. Platypus was estimated to have 35.6K branded searches compared to Wild Pair’s 120, and held a 15.2% Share of Search versus Wild Pair’s 0.05%.
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Which is more popular in search, Platypus or Wild Pair?
Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Platypus, Wild Pair. The figures are in the table below the chart.
View monthly share of search table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 32.1% | 13.6% | 8% | 6.4% | 4.7% | 1.7% | 0.05% |
| Nov 2025 | 30.2% | 36.7% | 15.3% | 7% | 5.1% | 4.1% | 1.6% | 0.07% |
| Dec 2025 | 33.7% | 32% | 17% | 5.6% | 5.5% | 4.5% | 1.6% | 0.05% |
| Jan 2026 | 39.2% | 25.6% | 13.2% | 6.9% | 6.7% | 6.4% | 1.9% | 0.07% |
| Feb 2026 | 35.4% | 27.3% | 13.8% | 8.7% | 5.9% | 6.8% | 2.1% | 0.06% |
| Mar 2026 | 36.3% | 28.8% | 13.9% | 7.8% | 5.2% | 5.9% | 2% | 0.04% |
| Apr 2026 | 34.5% | 27.6% | 16.1% | 8.5% | 5.8% | 5.6% | 1.9% | 0.05% |
| May 2026 | 34.2% | 31.7% | 13.2% | 8.5% | 5.8% | 4.7% | 1.9% | 0.05% |
| Jun 2026 | 34.9% | 32.7% | 13.7% | 7.1% | 4.9% | 4.8% | 1.8% | 0.06% |
| Jul 2026 | 38.2% | 28.4% | 14.3% | 7.5% | 5.2% | 4.3% | 2% | 0.06% |
| Aug 2026 | 32.4% | 30.2% | 15.2% | 9.8% | 5.4% | 4.5% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Platypus and Wild Pair comparison changed over the last 12 months?
3 findings
- Platypus was ahead of Wild Pair in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Platypus’ estimated Share of Search among footwear retailers in New Zealand moved from 13.6% to 15.2%, and its estimated monthly branded searches moved from 37.5K to 35.6K.
- Across the 11 months ending August 2026, Wild Pair’s estimated Share of Search among footwear retailers in New Zealand held steady at 0.05%, and its estimated monthly branded searches moved from 140 to 120.
How did search popularity change for New Zealand footwear retailers in August 2026?
2 changes
In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%.
Estimated monthly branded searches for Wild Pair in New Zealand fell 14.3% over 11 measured months, from 140 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Platypus’ and Wild Pair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Platypus
19 branded search terms
- doc martens platypus shoes
- platypus boots
- platypus mens sneakers
- platypus nz
- platypus sale
- platypus shoes
- platypus shoes botany
- platypus shoes location
- platypus shoes near me
- platypus shoes northland
- platypus shoes queensgate
- platypus shoes sale
- platypus shoes st lukes
- platypus shoes sylvia park
- platypus shoes the base
- platypus shoes voucher
- platypus shoes westgate
- platypus womens shoes
- womens platypus shoes
Wild Pair
11 branded search terms
- shoes wild pair
- wild pair
- wild pair boots
- wild pair near me
- wild pair nz
- wild pair online
- wildpair
- wildpair boots
- wildpair co nz
- wildpair nz
- wildpair sale
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