Shoe Clinic vs Wild Pair:Which is more popular by branded search in New Zealand?
In August 2026, Shoe Clinic had more branded searches than Wild Pair among footwear retailers in New Zealand. Shoe Clinic was estimated to have 10.7K branded searches compared to Wild Pair’s 120, and held a 4.5% Share of Search versus Wild Pair’s 0.05%.
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Which is more popular in search, Shoe Clinic or Wild Pair?
Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shoe Clinic, Wild Pair. The figures are in the table below the chart.
View monthly share of search table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 32.1% | 13.6% | 8% | 6.4% | 4.7% | 1.7% | 0.05% |
| Nov 2025 | 30.2% | 36.7% | 15.3% | 7% | 5.1% | 4.1% | 1.6% | 0.07% |
| Dec 2025 | 33.7% | 32% | 17% | 5.6% | 5.5% | 4.5% | 1.6% | 0.05% |
| Jan 2026 | 39.2% | 25.6% | 13.2% | 6.9% | 6.7% | 6.4% | 1.9% | 0.07% |
| Feb 2026 | 35.4% | 27.3% | 13.8% | 8.7% | 5.9% | 6.8% | 2.1% | 0.06% |
| Mar 2026 | 36.3% | 28.8% | 13.9% | 7.8% | 5.2% | 5.9% | 2% | 0.04% |
| Apr 2026 | 34.5% | 27.6% | 16.1% | 8.5% | 5.8% | 5.6% | 1.9% | 0.05% |
| May 2026 | 34.2% | 31.7% | 13.2% | 8.5% | 5.8% | 4.7% | 1.9% | 0.05% |
| Jun 2026 | 34.9% | 32.7% | 13.7% | 7.1% | 4.9% | 4.8% | 1.8% | 0.06% |
| Jul 2026 | 38.2% | 28.4% | 14.3% | 7.5% | 5.2% | 4.3% | 2% | 0.06% |
| Aug 2026 | 32.4% | 30.2% | 15.2% | 9.8% | 5.4% | 4.5% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Shoe Clinic and Wild Pair comparison changed over the last 12 months?
3 findings
- Shoe Clinic was ahead of Wild Pair in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shoe Clinic’s estimated Share of Search among footwear retailers in New Zealand moved from 4.7% to 4.5%, and its estimated monthly branded searches moved from 12.9K to 10.7K.
- Across the 11 months ending August 2026, Wild Pair’s estimated Share of Search among footwear retailers in New Zealand held steady at 0.05%, and its estimated monthly branded searches moved from 140 to 120.
How did search popularity change for New Zealand footwear retailers in August 2026?
2 changes
Estimated monthly branded searches for Shoe Clinic in New Zealand fell 17.1% over 11 measured months, from 12.9K to 10.7K in August 2026.
Estimated monthly branded searches for Wild Pair in New Zealand fell 14.3% over 11 measured months, from 140 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Shoe Clinic’s and Wild Pair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shoe Clinic
12 branded search terms
- shoe clinic birkenstock
- shoe clinic near me
- shoe clinic northlands
- shoe clinic online
- shoe clinic sale
- shoe clinic shoes
- shoe clinic sylvia park
- shoe clinic willis street
- shoeclinic
- shoeclinic co nz
- shoeclinic nz
- the shoe clinic
Wild Pair
11 branded search terms
- shoes wild pair
- wild pair
- wild pair boots
- wild pair near me
- wild pair nz
- wild pair online
- wildpair
- wildpair boots
- wildpair co nz
- wildpair nz
- wildpair sale
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