Mi Piaci vs Platypus:Which is more popular by branded search in New Zealand?
In August 2026, Platypus had more branded searches than Mi Piaci among footwear retailers in New Zealand. Platypus was estimated to have 35.6K branded searches compared to Mi Piaci’s 22.9K, and held a 15.2% Share of Search versus Mi Piaci’s 9.8%.
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Which is more popular in search, Mi Piaci or Platypus?
Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Platypus, Mi Piaci. The figures are in the table below the chart.
View monthly share of search table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 32.1% | 13.6% | 8% | 6.4% | 4.7% | 1.7% | 0.05% |
| Nov 2025 | 30.2% | 36.7% | 15.3% | 7% | 5.1% | 4.1% | 1.6% | 0.07% |
| Dec 2025 | 33.7% | 32% | 17% | 5.6% | 5.5% | 4.5% | 1.6% | 0.05% |
| Jan 2026 | 39.2% | 25.6% | 13.2% | 6.9% | 6.7% | 6.4% | 1.9% | 0.07% |
| Feb 2026 | 35.4% | 27.3% | 13.8% | 8.7% | 5.9% | 6.8% | 2.1% | 0.06% |
| Mar 2026 | 36.3% | 28.8% | 13.9% | 7.8% | 5.2% | 5.9% | 2% | 0.04% |
| Apr 2026 | 34.5% | 27.6% | 16.1% | 8.5% | 5.8% | 5.6% | 1.9% | 0.05% |
| May 2026 | 34.2% | 31.7% | 13.2% | 8.5% | 5.8% | 4.7% | 1.9% | 0.05% |
| Jun 2026 | 34.9% | 32.7% | 13.7% | 7.1% | 4.9% | 4.8% | 1.8% | 0.06% |
| Jul 2026 | 38.2% | 28.4% | 14.3% | 7.5% | 5.2% | 4.3% | 2% | 0.06% |
| Aug 2026 | 32.4% | 30.2% | 15.2% | 9.8% | 5.4% | 4.5% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Mi Piaci and Platypus comparison changed over the last 12 months?
3 findings
- Platypus was ahead of Mi Piaci in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mi Piaci’s estimated Share of Search among footwear retailers in New Zealand moved from 8% to 9.8%, and its estimated monthly branded searches moved from 22.1K to 22.9K.
- Across the 11 months ending August 2026, Platypus’ estimated Share of Search among footwear retailers in New Zealand moved from 13.6% to 15.2%, and its estimated monthly branded searches moved from 37.5K to 35.6K.
How did search popularity change for New Zealand footwear retailers in August 2026?
2 changes
In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.
In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Mi Piaci’s and Platypus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mi Piaci
21 branded search terms
- mi piaci ankle boots
- mi piaci au
- mi piaci bags
- mi piaci centreplace
- mi piaci knee high boots
- mi piaci lambton quay
- mi piaci near me
- mi piaci online
- mi piaci outlet
- mi piaci ponsonby
- mi piaci sandals
- mi piaci sneakers
- mi piaci st lukes
- mi piaci store
- mi piaci sylvia park
- mipiaci
- mipiaci boots
- mipiaci co nz
- mipiaci nz
- mipiaci sale
- mipiaci shoes
Platypus
19 branded search terms
- doc martens platypus shoes
- platypus boots
- platypus mens sneakers
- platypus nz
- platypus sale
- platypus shoes
- platypus shoes botany
- platypus shoes location
- platypus shoes near me
- platypus shoes northland
- platypus shoes queensgate
- platypus shoes sale
- platypus shoes st lukes
- platypus shoes sylvia park
- platypus shoes the base
- platypus shoes voucher
- platypus shoes westgate
- platypus womens shoes
- womens platypus shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.