Hannahs vs Mi Piaci:Which is more popular by branded search in New Zealand?
In August 2026, Mi Piaci had more branded searches than Hannahs among footwear retailers in New Zealand. Mi Piaci was estimated to have 22.9K branded searches compared to Hannahs’ 12.7K, and held a 9.8% Share of Search versus Hannahs’ 5.4%.
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Which is more popular in search, Hannahs or Mi Piaci?
Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mi Piaci, Hannahs. The figures are in the table below the chart.
View monthly share of search table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 32.1% | 13.6% | 8% | 6.4% | 4.7% | 1.7% | 0.05% |
| Nov 2025 | 30.2% | 36.7% | 15.3% | 7% | 5.1% | 4.1% | 1.6% | 0.07% |
| Dec 2025 | 33.7% | 32% | 17% | 5.6% | 5.5% | 4.5% | 1.6% | 0.05% |
| Jan 2026 | 39.2% | 25.6% | 13.2% | 6.9% | 6.7% | 6.4% | 1.9% | 0.07% |
| Feb 2026 | 35.4% | 27.3% | 13.8% | 8.7% | 5.9% | 6.8% | 2.1% | 0.06% |
| Mar 2026 | 36.3% | 28.8% | 13.9% | 7.8% | 5.2% | 5.9% | 2% | 0.04% |
| Apr 2026 | 34.5% | 27.6% | 16.1% | 8.5% | 5.8% | 5.6% | 1.9% | 0.05% |
| May 2026 | 34.2% | 31.7% | 13.2% | 8.5% | 5.8% | 4.7% | 1.9% | 0.05% |
| Jun 2026 | 34.9% | 32.7% | 13.7% | 7.1% | 4.9% | 4.8% | 1.8% | 0.06% |
| Jul 2026 | 38.2% | 28.4% | 14.3% | 7.5% | 5.2% | 4.3% | 2% | 0.06% |
| Aug 2026 | 32.4% | 30.2% | 15.2% | 9.8% | 5.4% | 4.5% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Hannahs and Mi Piaci comparison changed over the last 12 months?
3 findings
- Mi Piaci was ahead of Hannahs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hannahs’ estimated Share of Search among footwear retailers in New Zealand moved from 6.4% to 5.4%, and its estimated monthly branded searches moved from 17.5K to 12.7K.
- Across the 11 months ending August 2026, Mi Piaci’s estimated Share of Search among footwear retailers in New Zealand moved from 8% to 9.8%, and its estimated monthly branded searches moved from 22.1K to 22.9K.
How did search popularity change for New Zealand footwear retailers in August 2026?
2 changes
In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.
Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hannahs’ and Mi Piaci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hannahs
19 branded search terms
- hannahs
- hannahs boots
- hannahs botany
- hannahs heels
- hannahs loafers
- hannahs mens shoes
- hannahs near me
- hannahs nelson
- hannahs new zealand
- hannahs nz
- hannahs online
- hannahs sale
- hannahs sandals
- hannahs shoe shop
- hannahs shoes
- hannahs slippers
- hannahs sneakers
- hannahs st lukes
- hannahs sylvia park
Mi Piaci
21 branded search terms
- mi piaci ankle boots
- mi piaci au
- mi piaci bags
- mi piaci centreplace
- mi piaci knee high boots
- mi piaci lambton quay
- mi piaci near me
- mi piaci online
- mi piaci outlet
- mi piaci ponsonby
- mi piaci sandals
- mi piaci sneakers
- mi piaci st lukes
- mi piaci store
- mi piaci sylvia park
- mipiaci
- mipiaci boots
- mipiaci co nz
- mipiaci nz
- mipiaci sale
- mipiaci shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.