Florsheim vs Merchant 1948:Which is more popular?
In September 2026, Merchant 1948 had more branded searches than Florsheim among dress boots brands in New Zealand. Merchant 1948 had about 3,930 branded searches, while Florsheim had 880. Merchant 1948 made up 6.7% of all dress boots brand searches we track, and Florsheim accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about dress boots brands, Florsheim and Merchant 1948 each appeared in four of the five answers. Florsheim was mentioned before Merchant 1948 in three out of four answers.
Who do people search for more?
Merchant 1948, about 4 searches for every 1 for Florsheim
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Florsheim, named ahead of Merchant 1948 in 3 of 4 answers
Follow Florsheim vs Merchant 1948 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dress boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Florsheim and Merchant 1948 were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Florsheim was listed before Merchant 1948 in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
R.M.Williams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Merchant 19484 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Florsheim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dress boots brands
5 answers
Asked ChatGPT
“Which dress boots brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dress boots brands in New Zealand?”
Asked ChatGPT
“What's the best dress boots brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“boots for work”
Searched Google, AI Overview
“dress boots nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Florsheim or Merchant 1948 more popular in search?
This chart shows how often people search Google for Florsheim and Merchant 1948 by name. Each line represents a brand's share of searches for all six dress boots brands we track, month by month, from searches in New Zealand.
Share of searches by month for Merchant 1948, Florsheim. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | R.M.Williams | Timberland | Blundstone | Merchant 1948 | Florsheim |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 21.2% | 15% | 6.8% | 5.5% | 1% |
| Nov 2025 | 53% | 22.9% | 13.2% | 5% | 4.9% | 0.91% |
| Dec 2025 | 58% | 20.8% | 12.4% | 4.2% | 3.8% | 0.68% |
| Jan 2026 | 56.4% | 16.4% | 14.4% | 6.4% | 5.4% | 0.98% |
| Feb 2026 | 54% | 18.8% | 13.6% | 7.4% | 5.1% | 1.1% |
| Mar 2026 | 56.6% | 15.4% | 13.5% | 7.4% | 5.1% | 2% |
| Apr 2026 | 59.3% | 15.6% | 13.6% | 6.4% | 4.2% | 0.93% |
| May 2026 | 63.7% | 13.9% | 12.1% | 5.7% | 3.8% | 0.83% |
| Jun 2026 | 60.7% | 16% | 11.5% | 6.6% | 4.2% | 0.95% |
| Jul 2026 | 59.2% | 15.5% | 13.6% | 6.9% | 4.1% | 0.75% |
| Aug 2026 | 57.1% | 15.6% | 14.1% | 7.2% | 5% | 0.93% |
| Sep 2026 | 50.7% | 17% | 15.5% | 8.6% | 6.7% | 1.5% |
How has the Florsheim and Merchant 1948 comparison changed over the last 12 months?
3 findings
- Merchant 1948 was ahead of Florsheim in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Florsheim’s share of searches among dress boots brands in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches moved from 590 to 880.
- Across the 12 months ending September 2026, Merchant 1948’s share of searches among dress boots brands in New Zealand moved from 5.5% to 6.7%, and its estimated monthly branded searches moved from 3.1K to 3.9K.
How did search popularity change for New Zealand dress boots brands in September 2026?
2 changes
In September 2026, Merchant 1948 gained share of searches among dress boots brands in New Zealand, from 5% to 6.7%.
In September 2026, Florsheim gained share of searches among dress boots brands in New Zealand, from 0.93% to 1.5%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Florsheim’s and Merchant 1948’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Florsheim
1 branded search term
- florsheim
Merchant 1948
6 branded search terms
- merchant 1948
- merchant 1948 bayfair
- merchant 1948 botany
- merchant 1948 centreplace
- merchant 1948 queensgate
- merchant1948
Other head-to-heads among dress boots brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.