R.M.Williams vs Timberland:Which is more popular?
In September 2026, R.M.Williams had more branded searches than Timberland among dress boots brands in New Zealand. R.M.Williams had about 9,900 branded searches, while Timberland had 9,040. R.M.Williams made up 17% of all dress boots brand searches we track, and Timberland accounted for 15.5%. When we asked ChatGPT and Google AI Overviews about dress boots brands, R.M.Williams appeared in four of the five answers and Timberland in none.
Who do people search for more?
R.M.Williams, about 10% more searches than Timberland
Who does AI mention more?
R.M.Williams, mentioned in 4 of 5 answers, Timberland in 0
Who does AI recommend more?
R.M.Williams, the only one of the two named
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Top dress boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, R.M.Williams was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Timberland did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- R.M.Williams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Merchant 19484 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Florsheim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dress boots brands
5 answers
Asked ChatGPT
“Which dress boots brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dress boots brands in New Zealand?”
Asked ChatGPT
“What's the best dress boots brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“boots for work”
Searched Google, AI Overview
“dress boots nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is R.M.Williams or Timberland more popular in search?
This chart shows how often people search Google for R.M.Williams and Timberland by name. Each line represents a brand's share of searches for all six dress boots brands we track, month by month, from searches in New Zealand.
Share of searches by month for R.M.Williams, Timberland. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | R.M.Williams | Timberland | Blundstone | Merchant 1948 | Florsheim |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 21.2% | 15% | 6.8% | 5.5% | 1% |
| Nov 2025 | 53% | 22.9% | 13.2% | 5% | 4.9% | 0.91% |
| Dec 2025 | 58% | 20.8% | 12.4% | 4.2% | 3.8% | 0.68% |
| Jan 2026 | 56.4% | 16.4% | 14.4% | 6.4% | 5.4% | 0.98% |
| Feb 2026 | 54% | 18.8% | 13.6% | 7.4% | 5.1% | 1.1% |
| Mar 2026 | 56.6% | 15.4% | 13.5% | 7.4% | 5.1% | 2% |
| Apr 2026 | 59.3% | 15.6% | 13.6% | 6.4% | 4.2% | 0.93% |
| May 2026 | 63.7% | 13.9% | 12.1% | 5.7% | 3.8% | 0.83% |
| Jun 2026 | 60.7% | 16% | 11.5% | 6.6% | 4.2% | 0.95% |
| Jul 2026 | 59.2% | 15.5% | 13.6% | 6.9% | 4.1% | 0.75% |
| Aug 2026 | 57.1% | 15.6% | 14.1% | 7.2% | 5% | 0.93% |
| Sep 2026 | 50.7% | 17% | 15.5% | 8.6% | 6.7% | 1.5% |
How has the R.M.Williams and Timberland comparison changed over the last 12 months?
3 findings
- R.M.Williams was ahead of Timberland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, R.M.Williams’ share of searches among dress boots brands in New Zealand moved from 21.2% to 17%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Timberland’s share of searches among dress boots brands in New Zealand moved from 15% to 15.5%, and its estimated monthly branded searches moved from 8.6K to 9K.
How did search popularity change for New Zealand dress boots brands in September 2026?
2 changes
In September 2026, Timberland gained share of searches among dress boots brands in New Zealand, from 14.1% to 15.5%.
In September 2026, R.M.Williams gained share of searches among dress boots brands in New Zealand, from 15.6% to 17%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using R.M.Williams’ and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
R.M.Williams
1 branded search term
- rm williams
Timberland
4 branded search terms
- timberland
- timberland loafers
- timberland sale
- timberland sylvia park
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