How popular isMerchant 1948?
In September 2026, people searched for Merchant 1948 by name about 4,010 times in New Zealand, a 25.3% increase from the previous year. These searches made up 2.2% of all New Zealand footwear retailer searches, placing Merchant 1948 seventh out of eight retailers. When we asked both ChatGPT and Google AI Overviews about footwear retailers, Merchant 1948 appeared in all answers and was the second most recommended of the eight.
Merchant 1948 is the seventh most searched of 8 competitors and the second most recommended in AI answers.
Number One ShoesShare of searches 34.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Foot LockerShare of searches 28.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
PlatypusShare of searches 12.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Mi PiaciShare of searches 10%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Merchant 1948Share of searches 2.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top footwear retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Merchant 1948 appeared in all three answers. Merchant 1948 is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Number One Shoes3 of 3Named in 3 of 3 ChatGPT answers
- Merchant 19483 of 3Named in 3 of 3 ChatGPT answers
- Platypus2 of 3Named in 2 of 3 ChatGPT answers
Shoe Clinic2 of 3Named in 2 of 3 ChatGPT answers- Foot Locker1 of 3Named in 1 of 3 ChatGPT answers
- Mi Piaci0 of 3Named in 0 of 3 ChatGPT answers
- Hannahs0 of 3Named in 0 of 3 ChatGPT answers
Wild Pair0 of 3Named in 0 of 3 ChatGPT answers
See every answer about footwear retailers
3 answers
Asked ChatGPT
“Which footwear retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best footwear retailers in New Zealand?”
Asked ChatGPT
“What's the best footwear retailer in New Zealand for everyday shoes?”
Searched Google, AI Overview
“shoe stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“shoe shop nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which footwear retailers compete with Merchant 1948?
Share of searches by month for Number One Shoes, Foot Locker, Platypus, Mi Piaci, Hannahs, Shoe Clinic, Merchant 1948. The figures are in the table below the chart.
View monthly share of searches table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 28.9% | 13.1% | 8.4% | 7.6% | 5% | 1.5% | 0.05% |
| Nov 2025 | 32.6% | 32.6% | 14.6% | 7.9% | 6.3% | 4.6% | 1.4% | 0.06% |
| Dec 2025 | 35.5% | 29.2% | 16% | 6% | 6.8% | 5.1% | 1.3% | 0.04% |
| Jan 2026 | 41.2% | 22.7% | 12.5% | 7% | 7.9% | 7.1% | 1.5% | 0.07% |
| Feb 2026 | 36.5% | 24.5% | 13.3% | 9.2% | 7.1% | 7.6% | 1.6% | 0.05% |
| Mar 2026 | 38.1% | 25.7% | 13.9% | 8% | 6% | 6.5% | 1.7% | 0.04% |
| Apr 2026 | 35.9% | 24.3% | 16.1% | 8.9% | 7% | 6.2% | 1.6% | 0.05% |
| May 2026 | 35.4% | 29.3% | 13.1% | 8.8% | 6.8% | 5% | 1.6% | 0.05% |
| Jun 2026 | 36.4% | 30% | 13.5% | 7.5% | 5.8% | 5.2% | 1.6% | 0.05% |
| Jul 2026 | 39% | 26.3% | 14.3% | 7.8% | 6.2% | 4.6% | 1.7% | 0.05% |
| Aug 2026 | 33.7% | 27.8% | 15.2% | 9.9% | 6.4% | 4.8% | 2.1% | 0.04% |
| Sep 2026 | 34.2% | 28.3% | 12.7% | 10% | 6.5% | 6% | 2.2% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.2% | 62.2K | -0.46% | +0.5 points | |
| 2, held 2nd | 28.3% | 51.5K | -0.16% | +0.5 points | |
| 3, held 3rd | 12.7% | 23.2K | -17.5% | -2.4 points | |
| 4, held 4th | 10% | 18.2K | -0.49% | +0.1 points | |
| 5, held 5th | 6.5% | 11.8K | -0.75% | +0.1 points | |
| 6, held 6th | 6% | 10.9K | +21.7% | +1.2 points | |
| 7, held 7th | 2.2% | 4K | +0.75% | +0.1 points | |
| 8, held 8th | 0.05% | 90 | +28.6% | 0 points |
34.2%
Held 1st. 62.2K estimated branded searches, -0.46% vs prior month. Share +0.5 points.
28.3%
Held 2nd. 51.5K estimated branded searches, -0.16% vs prior month. Share +0.5 points.
3.
Platypus12.7%
Held 3rd. 23.2K estimated branded searches, -17.5% vs prior month. Share -2.4 points.
4.
Mi Piaci10%
Held 4th. 18.2K estimated branded searches, -0.49% vs prior month. Share +0.1 points.
5.
Hannahs6.5%
Held 5th. 11.8K estimated branded searches, -0.75% vs prior month. Share +0.1 points.
6%
Held 6th. 10.9K estimated branded searches, +21.7% vs prior month. Share +1.2 points.
2.2%
Held 7th. 4K estimated branded searches, +0.75% vs prior month. Share +0.1 points.
0.05%
Held 8th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.
Compare popularity between Merchant 1948 and its closest rivals
Every comparison with Merchant 1948
12 comparisons
- Foot Locker vs Merchant 1948
- Hannahs vs Merchant 1948
- Merchant 1948 vs Mi Piaci
- Merchant 1948 vs Number One Shoes
- Merchant 1948 vs Platypus
- Merchant 1948 vs Shoe Clinic
- Blundstone vs Merchant 1948
- Merchant 1948 vs R.M.Williams
- Merchant 1948 vs Timberland
- Merchant 1948 vs UGG
- Florsheim vs Merchant 1948
- Merchant 1948 vs Wild Pair
How has branded search demand for Merchant 1948 changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Merchant 1948 in New Zealand rose from 3.2K to 4K.
- Across the 12 months ending September 2026, Merchant 1948’s share of searches among footwear retailers in New Zealand increased from 1.5% to 2.2%.
How did search popularity change for New Zealand footwear retailers in September 2026?
6 changes
In September 2026, Shoe Clinic gained share of searches among footwear retailers in New Zealand, from 4.8% to 6%.
In September 2026, Platypus lost share of searches among footwear retailers in New Zealand, from 15.2% to 12.7%.
Mi Piaci’s share of searches among footwear retailers in New Zealand has gained ground for 3 months in a row, from 7.5% to 10% in September 2026.
Hannahs’ share of searches among footwear retailers in New Zealand has gained ground for 3 months in a row, from 5.8% to 6.5% in September 2026.
Merchant 1948’s share of searches among footwear retailers in New Zealand has gained ground for 3 months in a row, from 1.6% to 2.2% in September 2026.
Estimated monthly branded searches for Number One Shoes in New Zealand fell 18.7% over 12 measured months, from 76.5K to 62.2K in September 2026.
How are Merchant 1948’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Merchant 1948’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- merchant 1948
- merchant 1948 bayfair
- merchant 1948 boots
- merchant 1948 botany
- merchant 1948 centreplace
- merchant 1948 queensgate
- merchant 1948 sale
- merchant 1948 shoes
- merchant1948
- merchant1948 sale
- merchant1948 shoes
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Where does Merchant 1948 compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Footwear retailers | 7th of 8 | 2.2% | Shown above |
| Dress boots brands | 5th of 6 | 6.7% | Show ranking |
Is Merchant 1948 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.