Brandwave

How popular isMi Piaci?

In September 2026, people searched for Mi Piaci by name about 18,200 times in New Zealand, about the same as the previous year. These searches made up 10% of all New Zealand footwear retailer searches, placing Mi Piaci fourth out of eight retailers. When we asked both ChatGPT and Google AI Overviews about footwear retailers, Mi Piaci did not appear in any of the answers.

Search and AI answers in September 2026

Mi Piaci is the fourth most searched of 8 competitors and not listed in any AI answer.

  1. Number One ShoesShare of searches 34.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Foot LockerShare of searches 28.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. PlatypusShare of searches 12.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. Mi PiaciShare of searches 10%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. HannahsShare of searches 6.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+3 more

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Top footwear retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Mi Piaci did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Number One Shoes1st
  2. Merchant 19482nd
  3. Shoe Clinic3rd
  4. Platypus4th
  5. Foot Locker5th
  6. Mi Piaci–
  7. Hannahs–
  8. Wild Pair–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Number One Shoes3 of 3Named in 3 of 3 ChatGPT answers
  • Merchant 19483 of 3Named in 3 of 3 ChatGPT answers
  • Platypus2 of 3Named in 2 of 3 ChatGPT answers
  • Shoe Clinic2 of 3Named in 2 of 3 ChatGPT answers
  • Foot Locker1 of 3Named in 1 of 3 ChatGPT answers
  • Mi Piaci0 of 3Named in 0 of 3 ChatGPT answers
  • Hannahs0 of 3Named in 0 of 3 ChatGPT answers
  • Wild Pair0 of 3Named in 0 of 3 ChatGPT answers

See every answer about footwear retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which footwear retailers compete with Mi Piaci?

Mi Piaci against footwear retailers in New Zealand, by month

Share of searches by month for Number One Shoes, Foot Locker, Platypus, Mi Piaci, Hannahs, Shoe Clinic, Merchant 1948. The figures are in the table below the chart.

View monthly share of searches table
MonthNumber One ShoesFoot LockerPlatypusMi PiaciHannahsShoe ClinicMerchant 1948Wild Pair
Oct 202535.4%28.9%13.1%8.4%7.6%5%1.5%0.05%
Nov 202532.6%32.6%14.6%7.9%6.3%4.6%1.4%0.06%
Dec 202535.5%29.2%16%6%6.8%5.1%1.3%0.04%
Jan 202641.2%22.7%12.5%7%7.9%7.1%1.5%0.07%
Feb 202636.5%24.5%13.3%9.2%7.1%7.6%1.6%0.05%
Mar 202638.1%25.7%13.9%8%6%6.5%1.7%0.04%
Apr 202635.9%24.3%16.1%8.9%7%6.2%1.6%0.05%
May 202635.4%29.3%13.1%8.8%6.8%5%1.6%0.05%
Jun 202636.4%30%13.5%7.5%5.8%5.2%1.6%0.05%
Jul 202639%26.3%14.3%7.8%6.2%4.6%1.7%0.05%
Aug 202633.7%27.8%15.2%9.9%6.4%4.8%2.1%0.04%
Sep 202634.2%28.3%12.7%10%6.5%6%2.2%0.05%

  1. 1.Number One Shoes

    34.2%

    Held 1st. 62.2K estimated branded searches, -0.46% vs prior month. Share +0.5 points.

  2. 2.Foot Locker

    28.3%

    Held 2nd. 51.5K estimated branded searches, -0.16% vs prior month. Share +0.5 points.

  3. 3.Platypus

    12.7%

    Held 3rd. 23.2K estimated branded searches, -17.5% vs prior month. Share -2.4 points.

  4. 4.Mi Piaci

    10%

    Held 4th. 18.2K estimated branded searches, -0.49% vs prior month. Share +0.1 points.

  5. 5.Hannahs

    6.5%

    Held 5th. 11.8K estimated branded searches, -0.75% vs prior month. Share +0.1 points.

  6. 6.Shoe Clinic

    6%

    Held 6th. 10.9K estimated branded searches, +21.7% vs prior month. Share +1.2 points.

  7. 7.Merchant 1948

    2.2%

    Held 7th. 4K estimated branded searches, +0.75% vs prior month. Share +0.1 points.

  8. 8.Wild Pair

    0.05%

    Held 8th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

Compare popularity between Mi Piaci and its closest rivals

Every comparison with Mi Piaci

7 comparisons

How has branded search demand for Mi Piaci changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mi Piaci in New Zealand held steady, from 18.1K to 18.2K.
  • Across the 12 months ending September 2026, Mi Piaci’s share of searches among footwear retailers in New Zealand increased from 8.4% to 10%.
  • Across the 12 months ending September 2026, Mi Piaci’s share of searches among footwear retailers in New Zealand peaked at 10% in September 2026 and was lowest at 6% in December 2025.

How did search popularity change for New Zealand footwear retailers in September 2026?

6 changes

  1. In September 2026, Shoe Clinic gained share of searches among footwear retailers in New Zealand, from 4.8% to 6%.

  2. In September 2026, Platypus lost share of searches among footwear retailers in New Zealand, from 15.2% to 12.7%.

  3. Mi Piaci’s share of searches among footwear retailers in New Zealand has gained ground for 3 months in a row, from 7.5% to 10% in September 2026.

  4. Hannahs’ share of searches among footwear retailers in New Zealand has gained ground for 3 months in a row, from 5.8% to 6.5% in September 2026.

  5. Merchant 1948’s share of searches among footwear retailers in New Zealand has gained ground for 3 months in a row, from 1.6% to 2.2% in September 2026.

  6. Estimated monthly branded searches for Number One Shoes in New Zealand fell 18.7% over 12 measured months, from 76.5K to 62.2K in September 2026.

How are Mi Piaci’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Mi Piaci’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mi piaci bags
  • mi piaci outlet
  • mi piaci ponsonby
  • mi piaci sandals
  • mi piaci sneakers
  • mipiaci
  • mipiaci boots
  • mipiaci sale
  • mipiaci shoes

Do you work for Mi Piaci? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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