Brandwave

How popular isFoot Locker?

In September 2026, people searched for Foot Locker by name about 51,500 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 28.3% of all New Zealand footwear retailer searches, placing Foot Locker second out of eight retailers. When we asked both ChatGPT and Google AI Overviews about footwear retailers, Foot Locker appeared in one of the three answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Foot Locker is the second most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Number One ShoesShare of searches 34.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Foot LockerShare of searches 28.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. PlatypusShare of searches 12.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. Mi PiaciShare of searches 10%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. HannahsShare of searches 6.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top footwear retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Foot Locker was mentioned in one out of three: in one of the three ChatGPT answers. Foot Locker is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Number One Shoes1st
  2. Merchant 19482nd
  3. Shoe Clinic3rd
  4. Platypus4th
  5. Foot Locker5th
  6. Mi Piaci–
  7. Hannahs–
  8. Wild Pair–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Number One Shoes3 of 3Named in 3 of 3 ChatGPT answers
  • Merchant 19483 of 3Named in 3 of 3 ChatGPT answers
  • Platypus2 of 3Named in 2 of 3 ChatGPT answers
  • Shoe Clinic2 of 3Named in 2 of 3 ChatGPT answers
  • Foot Locker1 of 3Named in 1 of 3 ChatGPT answers
  • Mi Piaci0 of 3Named in 0 of 3 ChatGPT answers
  • Hannahs0 of 3Named in 0 of 3 ChatGPT answers
  • Wild Pair0 of 3Named in 0 of 3 ChatGPT answers

See every answer about footwear retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which footwear retailers compete with Foot Locker?

Foot Locker against footwear retailers in New Zealand, by month

Share of searches by month for Number One Shoes, Foot Locker, Platypus, Mi Piaci, Hannahs, Shoe Clinic, Merchant 1948. The figures are in the table below the chart.

View monthly share of searches table
MonthNumber One ShoesFoot LockerPlatypusMi PiaciHannahsShoe ClinicMerchant 1948Wild Pair
Oct 202535.4%28.9%13.1%8.4%7.6%5%1.5%0.05%
Nov 202532.6%32.6%14.6%7.9%6.3%4.6%1.4%0.06%
Dec 202535.5%29.2%16%6%6.8%5.1%1.3%0.04%
Jan 202641.2%22.7%12.5%7%7.9%7.1%1.5%0.07%
Feb 202636.5%24.5%13.3%9.2%7.1%7.6%1.6%0.05%
Mar 202638.1%25.7%13.9%8%6%6.5%1.7%0.04%
Apr 202635.9%24.3%16.1%8.9%7%6.2%1.6%0.05%
May 202635.4%29.3%13.1%8.8%6.8%5%1.6%0.05%
Jun 202636.4%30%13.5%7.5%5.8%5.2%1.6%0.05%
Jul 202639%26.3%14.3%7.8%6.2%4.6%1.7%0.05%
Aug 202633.7%27.8%15.2%9.9%6.4%4.8%2.1%0.04%
Sep 202634.2%28.3%12.7%10%6.5%6%2.2%0.05%

  1. 1.Number One Shoes

    34.2%

    Held 1st. 62.2K estimated branded searches, -0.46% vs prior month. Share +0.5 points.

  2. 2.Foot Locker

    28.3%

    Held 2nd. 51.5K estimated branded searches, -0.16% vs prior month. Share +0.5 points.

  3. 3.Platypus

    12.7%

    Held 3rd. 23.2K estimated branded searches, -17.5% vs prior month. Share -2.4 points.

  4. 4.Mi Piaci

    10%

    Held 4th. 18.2K estimated branded searches, -0.49% vs prior month. Share +0.1 points.

  5. 5.Hannahs

    6.5%

    Held 5th. 11.8K estimated branded searches, -0.75% vs prior month. Share +0.1 points.

  6. 6.Shoe Clinic

    6%

    Held 6th. 10.9K estimated branded searches, +21.7% vs prior month. Share +1.2 points.

  7. 7.Merchant 1948

    2.2%

    Held 7th. 4K estimated branded searches, +0.75% vs prior month. Share +0.1 points.

  8. 8.Wild Pair

    0.05%

    Held 8th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

Compare popularity between Foot Locker and its closest rivals

Every comparison with Foot Locker

7 comparisons

How has branded search demand for Foot Locker changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Foot Locker in New Zealand fell from 62.5K to 51.5K.
  • Across the 12 months ending September 2026, Foot Locker’s share of searches among footwear retailers in New Zealand decreased from 28.9% to 28.3%.
  • Across the 12 months ending September 2026, Foot Locker’s share of searches among footwear retailers in New Zealand peaked at 32.6% in November 2025 and was lowest at 22.7% in January 2026.

How did search popularity change for New Zealand footwear retailers in September 2026?

6 changes

  1. In September 2026, Shoe Clinic gained share of searches among footwear retailers in New Zealand, from 4.8% to 6%.

  2. In September 2026, Platypus lost share of searches among footwear retailers in New Zealand, from 15.2% to 12.7%.

  3. Mi Piaci’s share of searches among footwear retailers in New Zealand has gained ground for 3 months in a row, from 7.5% to 10% in September 2026.

  4. Hannahs’ share of searches among footwear retailers in New Zealand has gained ground for 3 months in a row, from 5.8% to 6.5% in September 2026.

  5. Merchant 1948’s share of searches among footwear retailers in New Zealand has gained ground for 3 months in a row, from 1.6% to 2.2% in September 2026.

  6. Estimated monthly branded searches for Number One Shoes in New Zealand fell 18.7% over 12 measured months, from 76.5K to 62.2K in September 2026.

How are Foot Locker’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Foot Locker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • foot locker
  • foot locker boots
  • foot locker northland
  • foot locker sale
  • foot locker shoes
  • foot locker tn
  • foot locker westfield
  • foot locker westgate
  • footlocker
  • footlocker boots
  • footlocker queen street
  • footlocker queensgate
  • footlocker sale
  • footlocker shoes
  • footlocker sylvia
  • footlocker voucher
  • sylvia park footlocker
  • the foot locker

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How the Brand Demand Index is measured

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