How popular isPlatypus?
In September 2026, people searched for Platypus by name about 23,200 times in New Zealand, a 17.9% decrease from the previous year. These searches made up 12.7% of all New Zealand footwear retailer searches, placing Platypus third out of eight retailers. When we asked both ChatGPT and Google AI Overviews about footwear retailers, Platypus appeared in two of the three answers and was the fourth most recommended of the eight.
Platypus is the third most searched of 8 competitors and the fourth most recommended in AI answers.
Number One ShoesShare of searches 34.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Foot LockerShare of searches 28.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
PlatypusShare of searches 12.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Mi PiaciShare of searches 10%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- HannahsShare of searches 6.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Follow Platypus and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top footwear retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Platypus was mentioned in two out of three: in two of the three ChatGPT answers. Platypus is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Number One Shoes3 of 3Named in 3 of 3 ChatGPT answers
Merchant 19483 of 3Named in 3 of 3 ChatGPT answers- Platypus2 of 3Named in 2 of 3 ChatGPT answers
Shoe Clinic2 of 3Named in 2 of 3 ChatGPT answers- Foot Locker1 of 3Named in 1 of 3 ChatGPT answers
- Mi Piaci0 of 3Named in 0 of 3 ChatGPT answers
- Hannahs0 of 3Named in 0 of 3 ChatGPT answers
Wild Pair0 of 3Named in 0 of 3 ChatGPT answers
See every answer about footwear retailers
3 answers
Asked ChatGPT
“Which footwear retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best footwear retailers in New Zealand?”
Asked ChatGPT
“What's the best footwear retailer in New Zealand for everyday shoes?”
Searched Google, AI Overview
“shoe stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“shoe shop nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which footwear retailers compete with Platypus?
Share of searches by month for Number One Shoes, Foot Locker, Platypus, Mi Piaci, Hannahs, Shoe Clinic, Merchant 1948. The figures are in the table below the chart.
View monthly share of searches table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 28.9% | 13.1% | 8.4% | 7.6% | 5% | 1.5% | 0.05% |
| Nov 2025 | 32.6% | 32.6% | 14.6% | 7.9% | 6.3% | 4.6% | 1.4% | 0.06% |
| Dec 2025 | 35.5% | 29.2% | 16% | 6% | 6.8% | 5.1% | 1.3% | 0.04% |
| Jan 2026 | 41.2% | 22.7% | 12.5% | 7% | 7.9% | 7.1% | 1.5% | 0.07% |
| Feb 2026 | 36.5% | 24.5% | 13.3% | 9.2% | 7.1% | 7.6% | 1.6% | 0.05% |
| Mar 2026 | 38.1% | 25.7% | 13.9% | 8% | 6% | 6.5% | 1.7% | 0.04% |
| Apr 2026 | 35.9% | 24.3% | 16.1% | 8.9% | 7% | 6.2% | 1.6% | 0.05% |
| May 2026 | 35.4% | 29.3% | 13.1% | 8.8% | 6.8% | 5% | 1.6% | 0.05% |
| Jun 2026 | 36.4% | 30% | 13.5% | 7.5% | 5.8% | 5.2% | 1.6% | 0.05% |
| Jul 2026 | 39% | 26.3% | 14.3% | 7.8% | 6.2% | 4.6% | 1.7% | 0.05% |
| Aug 2026 | 33.7% | 27.8% | 15.2% | 9.9% | 6.4% | 4.8% | 2.1% | 0.04% |
| Sep 2026 | 34.2% | 28.3% | 12.7% | 10% | 6.5% | 6% | 2.2% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.2% | 62.2K | -0.46% | +0.5 points | |
| 2, held 2nd | 28.3% | 51.5K | -0.16% | +0.5 points | |
| 3, held 3rd | 12.7% | 23.2K | -17.5% | -2.4 points | |
| 4, held 4th | 10% | 18.2K | -0.49% | +0.1 points | |
| 5, held 5th | 6.5% | 11.8K | -0.75% | +0.1 points | |
| 6, held 6th | 6% | 10.9K | +21.7% | +1.2 points | |
| 7, held 7th | 2.2% | 4K | +0.75% | +0.1 points | |
| 8, held 8th | 0.05% | 90 | +28.6% | 0 points |
34.2%
Held 1st. 62.2K estimated branded searches, -0.46% vs prior month. Share +0.5 points.
28.3%
Held 2nd. 51.5K estimated branded searches, -0.16% vs prior month. Share +0.5 points.
3.
Platypus12.7%
Held 3rd. 23.2K estimated branded searches, -17.5% vs prior month. Share -2.4 points.
4.
Mi Piaci10%
Held 4th. 18.2K estimated branded searches, -0.49% vs prior month. Share +0.1 points.
5.
Hannahs6.5%
Held 5th. 11.8K estimated branded searches, -0.75% vs prior month. Share +0.1 points.
6%
Held 6th. 10.9K estimated branded searches, +21.7% vs prior month. Share +1.2 points.
2.2%
Held 7th. 4K estimated branded searches, +0.75% vs prior month. Share +0.1 points.
0.05%
Held 8th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.
Compare popularity between Platypus and its closest rivals
Every comparison with Platypus
7 comparisons
How has branded search demand for Platypus changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Platypus in New Zealand fell from 28.2K to 23.2K.
- Across the 12 months ending September 2026, Platypus’ share of searches among footwear retailers in New Zealand peaked at 16.1% in April 2026 and was lowest at 12.5% in January 2026.
How did search popularity change for New Zealand footwear retailers in September 2026?
6 changes
In September 2026, Shoe Clinic gained share of searches among footwear retailers in New Zealand, from 4.8% to 6%.
In September 2026, Platypus lost share of searches among footwear retailers in New Zealand, from 15.2% to 12.7%.
Mi Piaci’s share of searches among footwear retailers in New Zealand has gained ground for 3 months in a row, from 7.5% to 10% in September 2026.
Hannahs’ share of searches among footwear retailers in New Zealand has gained ground for 3 months in a row, from 5.8% to 6.5% in September 2026.
Merchant 1948’s share of searches among footwear retailers in New Zealand has gained ground for 3 months in a row, from 1.6% to 2.2% in September 2026.
Estimated monthly branded searches for Number One Shoes in New Zealand fell 18.7% over 12 measured months, from 76.5K to 62.2K in September 2026.
How are Platypus’ branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Platypus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- platypus boots
- platypus sale
- platypus shoes
- platypus shoes botany
- platypus shoes northland
- platypus shoes queensgate
- platypus shoes sale
- platypus shoes voucher
- platypus shoes westgate
Do you work for Platypus? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Platypus your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.