Foot Locker vs Merchant 1948:Which is more popular by branded search in New Zealand?
In August 2026, Foot Locker had more branded searches than Merchant 1948 among footwear retailers in New Zealand. Foot Locker was estimated to have 70.9K branded searches compared to Merchant 1948’s 5.7K, and held a 30.2% Share of Search versus Merchant 1948’s 2.4%.
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Which is more popular in search, Foot Locker or Merchant 1948?
Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Foot Locker, Merchant 1948. The figures are in the table below the chart.
View monthly share of search table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 32.1% | 13.6% | 8% | 6.4% | 4.7% | 1.7% | 0.05% |
| Nov 2025 | 30.2% | 36.7% | 15.3% | 7% | 5.1% | 4.1% | 1.6% | 0.07% |
| Dec 2025 | 33.7% | 32% | 17% | 5.6% | 5.5% | 4.5% | 1.6% | 0.05% |
| Jan 2026 | 39.2% | 25.6% | 13.2% | 6.9% | 6.7% | 6.4% | 1.9% | 0.07% |
| Feb 2026 | 35.4% | 27.3% | 13.8% | 8.7% | 5.9% | 6.8% | 2.1% | 0.06% |
| Mar 2026 | 36.3% | 28.8% | 13.9% | 7.8% | 5.2% | 5.9% | 2% | 0.04% |
| Apr 2026 | 34.5% | 27.6% | 16.1% | 8.5% | 5.8% | 5.6% | 1.9% | 0.05% |
| May 2026 | 34.2% | 31.7% | 13.2% | 8.5% | 5.8% | 4.7% | 1.9% | 0.05% |
| Jun 2026 | 34.9% | 32.7% | 13.7% | 7.1% | 4.9% | 4.8% | 1.8% | 0.06% |
| Jul 2026 | 38.2% | 28.4% | 14.3% | 7.5% | 5.2% | 4.3% | 2% | 0.06% |
| Aug 2026 | 32.4% | 30.2% | 15.2% | 9.8% | 5.4% | 4.5% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Foot Locker and Merchant 1948 comparison changed over the last 12 months?
3 findings
- Foot Locker was ahead of Merchant 1948 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Foot Locker’s estimated Share of Search among footwear retailers in New Zealand moved from 32.1% to 30.2%, and its estimated monthly branded searches moved from 88.3K to 70.9K.
- Across the 11 months ending August 2026, Merchant 1948’s estimated Share of Search among footwear retailers in New Zealand moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 4.7K to 5.7K.
How did search popularity change for New Zealand footwear retailers in August 2026?
2 changes
In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%.
Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Foot Locker’s and Merchant 1948’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Foot Locker
29 branded search terms
- foot locker
- foot locker basketball shoes
- foot locker boots
- foot locker lambton quay
- foot locker near me
- foot locker northland
- foot locker nz
- foot locker online
- foot locker sale
- foot locker shoes
- foot locker sylvia park
- foot locker tn
- foot locker wellington
- foot locker westfield
- foot locker westgate
- footlocker
- footlocker boots
- footlocker co nz
- footlocker near me
- footlocker nz
- footlocker queen street
- footlocker queensgate
- footlocker sale
- footlocker shoes
- footlocker sylvia
- footlocker us
- footlocker voucher
- sylvia park footlocker
- the foot locker
Merchant 1948
20 branded search terms
- merchant 1948
- merchant 1948 bayfair
- merchant 1948 boots
- merchant 1948 botany
- merchant 1948 centreplace
- merchant 1948 cuba street
- merchant 1948 lambton quay
- merchant 1948 near me
- merchant 1948 nz
- merchant 1948 queen street
- merchant 1948 queensgate
- merchant 1948 sale
- merchant 1948 shoes
- merchant 1948 st lukes
- merchant 1948 sylvia park
- merchant1948
- merchant1948 co nz
- merchant1948 nz
- merchant1948 sale
- merchant1948 shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.