Merchant 1948 vs Number One Shoes:Which is more popular by branded search in New Zealand?
In August 2026, Number One Shoes had more branded searches than Merchant 1948 among footwear retailers in New Zealand. Number One Shoes was estimated to have 75.9K branded searches compared to Merchant 1948’s 5.7K, and held a 32.4% Share of Search versus Merchant 1948’s 2.4%.
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Which is more popular in search, Merchant 1948 or Number One Shoes?
Compare the shoe stores New Zealanders buy everyday, fashion and sports footwear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Number One Shoes, Merchant 1948. The figures are in the table below the chart.
View monthly share of search table
| Month | Number One Shoes | Foot Locker | Platypus | Mi Piaci | Hannahs | Shoe Clinic | Merchant 1948 | Wild Pair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 32.1% | 13.6% | 8% | 6.4% | 4.7% | 1.7% | 0.05% |
| Nov 2025 | 30.2% | 36.7% | 15.3% | 7% | 5.1% | 4.1% | 1.6% | 0.07% |
| Dec 2025 | 33.7% | 32% | 17% | 5.6% | 5.5% | 4.5% | 1.6% | 0.05% |
| Jan 2026 | 39.2% | 25.6% | 13.2% | 6.9% | 6.7% | 6.4% | 1.9% | 0.07% |
| Feb 2026 | 35.4% | 27.3% | 13.8% | 8.7% | 5.9% | 6.8% | 2.1% | 0.06% |
| Mar 2026 | 36.3% | 28.8% | 13.9% | 7.8% | 5.2% | 5.9% | 2% | 0.04% |
| Apr 2026 | 34.5% | 27.6% | 16.1% | 8.5% | 5.8% | 5.6% | 1.9% | 0.05% |
| May 2026 | 34.2% | 31.7% | 13.2% | 8.5% | 5.8% | 4.7% | 1.9% | 0.05% |
| Jun 2026 | 34.9% | 32.7% | 13.7% | 7.1% | 4.9% | 4.8% | 1.8% | 0.06% |
| Jul 2026 | 38.2% | 28.4% | 14.3% | 7.5% | 5.2% | 4.3% | 2% | 0.06% |
| Aug 2026 | 32.4% | 30.2% | 15.2% | 9.8% | 5.4% | 4.5% | 2.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Merchant 1948 and Number One Shoes comparison changed over the last 12 months?
3 findings
- Number One Shoes was ahead of Merchant 1948 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Merchant 1948’s estimated Share of Search among footwear retailers in New Zealand moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 4.7K to 5.7K.
- Across the 11 months ending August 2026, Number One Shoes’ estimated Share of Search among footwear retailers in New Zealand moved from 33.4% to 32.4%, and its estimated monthly branded searches moved from 91.9K to 75.9K.
How did search popularity change for New Zealand footwear retailers in August 2026?
2 changes
In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%.
Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Merchant 1948’s and Number One Shoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Merchant 1948
20 branded search terms
- merchant 1948
- merchant 1948 bayfair
- merchant 1948 boots
- merchant 1948 botany
- merchant 1948 centreplace
- merchant 1948 cuba street
- merchant 1948 lambton quay
- merchant 1948 near me
- merchant 1948 nz
- merchant 1948 queen street
- merchant 1948 queensgate
- merchant 1948 sale
- merchant 1948 shoes
- merchant 1948 st lukes
- merchant 1948 sylvia park
- merchant1948
- merchant1948 co nz
- merchant1948 nz
- merchant1948 sale
- merchant1948 shoes
Number One Shoes
22 branded search terms
- boots number one shoes
- number 1 shoes
- number 1 shoes boots
- number 1 shoes lower hutt
- number 1 shoes near me
- number 1 shoes sale
- number 1 shoes tower junction
- number one shoes boots
- number one shoes clearance
- number one shoes heels
- number one shoes hours
- number one shoes loafers
- number one shoes near me
- number one shoes nz
- number one shoes online
- number one shoes sale
- number one shoes sandals
- number one shoes slippers
- number one shoes sneakers
- number one shoes sylvia park
- numberoneshoes nz
- sandals number one shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.