Brandwave

How popular isColumbia?

In September 2026, people searched for Columbia by name about 860 times in New Zealand, about the same as the previous year. These searches made up 0.86% of all New Zealand waterproof boots brand searches, placing Columbia seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about waterproof boots brands, Columbia did not appear in any of the answers.

Search and AI answers in September 2026

Columbia is the seventh most searched of 8 competitors and not listed in any AI answer.

  1. SkechersShare of searches 64.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BlundstoneShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. MerrellShare of searches 8.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SalomonShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. ColumbiaShare of searches 0.86%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top waterproof boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Columbia did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon1st
  2. Merrell2nd
  3. KEEN3rd
  4. Blundstone4th
  5. Skellerup5th
  6. Skechers–
  7. Hunter–
  8. Columbia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEEN3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skellerup2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waterproof boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which waterproof boots brands compete with Columbia?

Columbia against waterproof boots brands in New Zealand, by month

Share of searches by month for Skechers, Blundstone, Merrell, Salomon, Skellerup, Hunter, Columbia. The figures are in the table below the chart.

View monthly share of searches table
MonthSkechersBlundstoneMerrellSalomonSkellerupHunterColumbiaKEEN
Oct 202569.3%10.2%7.9%5%4.4%2.2%0.85%0.11%
Nov 202574.1%7.8%7.8%5.7%2.3%1.6%0.55%0.14%
Dec 202572.6%8.3%7.7%5.4%2.6%2.4%0.97%0.09%
Jan 202667.8%10.1%8.9%6.2%3%2.8%1.1%0.08%
Feb 202665.2%11.8%8.9%5.8%4.7%2.5%1.1%0.09%
Mar 202668%12.6%7.5%5%3.4%2.6%0.97%0.08%
Apr 202663.8%12.1%8.6%5.8%4.3%4.1%1.2%0.12%
May 202665.7%12.1%6.7%5.9%5.4%2.7%1.3%0.07%
Jun 202663.6%12.1%6.8%7%5.7%3.4%1.3%0.1%
Jul 202659.2%14.1%9.2%6.3%6.1%3.6%1.3%0.13%
Aug 202663.3%13.3%7.1%5.7%5.2%4%1.3%0.1%
Sep 202664.6%12.3%8.6%5.9%4.3%3.3%0.86%0.05%

  1. 1.Skechers

    64.6%

    Held 1st. 26.2K estimated branded searches, -1.4% vs prior month. Share +1.3 points.

  2. 2.Blundstone

    12.3%

    Held 2nd. 5K estimated branded searches, -10.4% vs prior month. Share -1 points.

  3. 3.Merrell

    8.6%

    Held 3rd. 3.5K estimated branded searches, +16.8% vs prior month. Share +1.5 points.

  4. 4.Salomon

    5.9%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Skellerup

    4.3%

    Held 5th. 1.7K estimated branded searches, -19.8% vs prior month. Share -0.9 points.

  6. 6.Hunter

    3.3%

    Held 6th. 1.4K estimated branded searches, -19.2% vs prior month. Share -0.7 points.

  7. 7.Columbia

    0.86%

    Held 7th. 350 estimated branded searches, -34% vs prior month. Share -0.4 points.

  8. 8.KEEN

    0.05%

    Held 8th. 20 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Columbia and its closest rivals

Every comparison with Columbia

26 comparisons

How has branded search demand for Columbia changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Columbia in New Zealand held steady, from 830 to 860.
  • Across the 12 months ending September 2026, Columbia’s share of searches among waterproof boots brands in New Zealand held steady, from 0.85% to 0.86%.

How did search popularity change for New Zealand waterproof boots brands in September 2026?

6 changes

  1. In September 2026, Merrell gained share of searches among waterproof boots brands in New Zealand, from 7.1% to 8.6%.

  2. In September 2026, Skechers gained share of searches among waterproof boots brands in New Zealand, from 63.3% to 64.6%.

  3. In September 2026, Blundstone lost share of searches among waterproof boots brands in New Zealand, from 13.3% to 12.3%.

  4. In September 2026, Skellerup lost share of searches among waterproof boots brands in New Zealand, from 5.2% to 4.3%.

  5. In September 2026, Hunter lost share of searches among waterproof boots brands in New Zealand, from 4% to 3.3%.

  6. Estimated monthly branded searches for Salomon in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are Columbia’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Columbia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • columbia clothing
  • columbia fleece jacket
  • columbia jacket
  • columbia rain jacket
  • columbia ski jacket
  • columbia sportswear
  • columbia sportswear fleece
  • puffy columbia jacket

Do you work for Columbia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Columbia compete?

Columbia is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Outdoor clothing brands10th of 120.44%Show ranking
Waterproof jacket brands6th of 70.33%Show ranking
Base layer brands3rd of 80.57%Show ranking
Waterproof boots brands7th of 80.86%Shown above
Hiking shoe brands5th of 71.9%Show ranking
Backpack cooler brands1st of 656.5%Show ranking
Creator with pink hair and a pink jacket

Is Columbia your brand?

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