Columbia vs Macpac:Which is more popular by branded search in New Zealand?
In August 2026, Macpac had more branded searches than Columbia among outdoor clothing brands in New Zealand. Macpac was estimated to have 82.2K branded searches compared to Columbia’s 2.9K, and held a 26% Share of Search versus Columbia’s 0.92%.
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Which is more popular in search, Columbia or Macpac?
Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Macpac, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Patagonia | Swanndri | Arc'teryx | The North Face | Icebreaker | Columbia | Earth Sea Sky | Rab |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 32.8% | 11% | 7.6% | 5.5% | 2.9% | 2.5% | 0.49% | 0.97% | 0.48% |
| Nov 2025 | 39% | 31.5% | 9.6% | 8% | 5.3% | 2.8% | 2.3% | 0.41% | 0.72% | 0.34% |
| Dec 2025 | 39.6% | 34.4% | 9.1% | 6.6% | 4.7% | 2.4% | 1.8% | 0.43% | 0.68% | 0.32% |
| Jan 2026 | 39.2% | 31.3% | 11.8% | 5.4% | 5.5% | 3.3% | 1.7% | 0.58% | 0.9% | 0.41% |
| Feb 2026 | 36.1% | 31.7% | 12.5% | 6.7% | 5.6% | 3.2% | 2% | 0.65% | 0.96% | 0.54% |
| Mar 2026 | 36.4% | 32.1% | 11.2% | 7.8% | 5% | 3.2% | 2.1% | 0.63% | 0.95% | 0.57% |
| Apr 2026 | 38% | 29% | 10.9% | 9.4% | 5.1% | 3.3% | 2.2% | 0.72% | 0.89% | 0.6% |
| May 2026 | 36.1% | 29.5% | 9.1% | 10.2% | 5% | 4.8% | 2.3% | 1.5% | 0.93% | 0.56% |
| Jun 2026 | 36.1% | 27.9% | 8.1% | 10.7% | 5.9% | 6.2% | 1.9% | 1.7% | 0.98% | 0.47% |
| Jul 2026 | 38% | 26% | 8.5% | 9.6% | 6.3% | 6.5% | 2.2% | 1.2% | 1.1% | 0.51% |
| Aug 2026 | 33.9% | 26% | 12.8% | 9.5% | 8.2% | 4.8% | 2.5% | 0.92% | 0.89% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Columbia and Macpac comparison changed over the last 12 months?
3 findings
- Macpac was ahead of Columbia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Columbia’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 0.49% to 0.92%, and its estimated monthly branded searches moved from 1.2K to 2.9K.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 32.8% to 26%, and its estimated monthly branded searches moved from 83K to 82.2K.
How did search popularity change for New Zealand outdoor clothing brands in August 2026?
2 changes
Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand has lost ground for 3 months in a row, from 29.5% to 26% in August 2026.
Estimated monthly branded searches for Columbia in New Zealand rose 133.9% over 11 measured months, from 1.2K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Columbia’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Columbia
13 branded search terms
- columbia benton springs fleece jacket
- columbia clothing
- columbia fleece jacket
- columbia jacket
- columbia mens watertight ii jacket
- columbia nz
- columbia rain jacket
- columbia ski jacket
- columbia sportswear
- columbia sportswear fleece
- columbia watertight 2 jacket
- columbia womens benton springs full zip fleece jacket
- puffy columbia jacket
Macpac
25 branded search terms
- Macpac
- macpac bags
- macpac camping gear
- macpac co nz
- macpac colombo st
- macpac fleece
- macpac jacket
- macpac near me
- macpac nz
- macpac online
- macpac outdoor clothing
- macpac outdoor gear
- macpac outlet
- macpac packs
- macpac queen st
- macpac queensgate
- macpac rain jacket
- macpac sale
- macpac sleeping bags
- macpac st lukes
- macpac te rapa
- macpac tents
- macpac tower junction
- macpac vest
- macpac westgate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.