Columbia vs Earth Sea Sky:Which is more popular by branded search in New Zealand?
In August 2026, Columbia and Earth Sea Sky were level on Share of Search among outdoor clothing brands in New Zealand, with an estimated 2.9K versus 2.8K branded searches, at 0.92% and 0.89% estimated Share of Search.
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Which is more popular in search, Columbia or Earth Sea Sky?
Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Columbia, Earth Sea Sky. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Patagonia | Swanndri | Arc'teryx | The North Face | Icebreaker | Columbia | Earth Sea Sky | Rab |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 32.8% | 11% | 7.6% | 5.5% | 2.9% | 2.5% | 0.49% | 0.97% | 0.48% |
| Nov 2025 | 39% | 31.5% | 9.6% | 8% | 5.3% | 2.8% | 2.3% | 0.41% | 0.72% | 0.34% |
| Dec 2025 | 39.6% | 34.4% | 9.1% | 6.6% | 4.7% | 2.4% | 1.8% | 0.43% | 0.68% | 0.32% |
| Jan 2026 | 39.2% | 31.3% | 11.8% | 5.4% | 5.5% | 3.3% | 1.7% | 0.58% | 0.9% | 0.41% |
| Feb 2026 | 36.1% | 31.7% | 12.5% | 6.7% | 5.6% | 3.2% | 2% | 0.65% | 0.96% | 0.54% |
| Mar 2026 | 36.4% | 32.1% | 11.2% | 7.8% | 5% | 3.2% | 2.1% | 0.63% | 0.95% | 0.57% |
| Apr 2026 | 38% | 29% | 10.9% | 9.4% | 5.1% | 3.3% | 2.2% | 0.72% | 0.89% | 0.6% |
| May 2026 | 36.1% | 29.5% | 9.1% | 10.2% | 5% | 4.8% | 2.3% | 1.5% | 0.93% | 0.56% |
| Jun 2026 | 36.1% | 27.9% | 8.1% | 10.7% | 5.9% | 6.2% | 1.9% | 1.7% | 0.98% | 0.47% |
| Jul 2026 | 38% | 26% | 8.5% | 9.6% | 6.3% | 6.5% | 2.2% | 1.2% | 1.1% | 0.51% |
| Aug 2026 | 33.9% | 26% | 12.8% | 9.5% | 8.2% | 4.8% | 2.5% | 0.92% | 0.89% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Columbia and Earth Sea Sky comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Columbia took it in May 2026.
- Across the 11 months ending August 2026, Columbia’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 0.49% to 0.92%, and its estimated monthly branded searches moved from 1.2K to 2.9K.
- Across the 11 months ending August 2026, Earth Sea Sky’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 0.97% to 0.89%, and its estimated monthly branded searches moved from 2.5K to 2.8K.
How did search popularity change for New Zealand outdoor clothing brands in August 2026?
2 changes
Estimated monthly branded searches for Columbia in New Zealand rose 133.9% over 11 measured months, from 1.2K to 2.9K in August 2026.
Estimated monthly branded searches for Earth Sea Sky in New Zealand rose 15% over 11 measured months, from 2.5K to 2.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Columbia’s and Earth Sea Sky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Columbia
13 branded search terms
- columbia benton springs fleece jacket
- columbia clothing
- columbia fleece jacket
- columbia jacket
- columbia mens watertight ii jacket
- columbia nz
- columbia rain jacket
- columbia ski jacket
- columbia sportswear
- columbia sportswear fleece
- columbia watertight 2 jacket
- columbia womens benton springs full zip fleece jacket
- puffy columbia jacket
Earth Sea Sky
10 branded search terms
- earth sea sky
- earth sea sky equipment
- earth sea sky hydrophobia
- earth sea sky jacket
- earth sea sky near me
- earth sea sky nz
- earth sea sky online
- earthseasky
- earthseasky co nz
- earthseasky nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.