Waterproof jacket brands in New Zealand:Which are most popular?
In September 2026, Kathmandu was the most searched waterproof jacket brand in New Zealand, accounting for 44.9% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Kathmandu and Macpac showed up in every answer. Kathmandu was recommended most often, coming first in two out of five responses.
KathmanduShare of searches 44.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MacpacShare of searches 31.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
PatagoniaShare of searches 15.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
The North FaceShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Cactus OutdoorShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top waterproof jacket brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Kathmandu and Macpac appeared every time. Kathmandu was recommended most often, coming first in two out of five answers. Macpac was second, and Patagonia was third. Columbia, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kathmandu1st
- Macpac2nd
- Patagonia3rd
- The North Face4th
- Cactus Outdoor5th
Columbia–
Rab–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The North Face2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cactus Outdoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waterproof jacket brands
5 answers
Asked ChatGPT
“Which waterproof jacket brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best waterproof jacket brands in New Zealand?”
Asked ChatGPT
“What's the best waterproof jacket brand in New Zealand for rainy weather?”
Searched Google, AI Overview
“rain jacket nz”
Searched Google, AI Overview
“lightweight rain jacket”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which waterproof jacket brands do people search for most?
This chart shows how often people search Google for each waterproof jacket brand by name. Each line represents a brand's share of searches for all seven waterproof jacket brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kathmandu, Macpac, Patagonia, The North Face, Cactus Outdoor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Macpac | Patagonia | The North Face | Cactus Outdoor | Columbia | Rab |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 36.1% | 14.3% | 3.3% | 3.9% | 0.36% | 0.07% |
| Nov 2025 | 47.7% | 34% | 12.6% | 2.9% | 2.5% | 0.25% | 0.05% |
| Dec 2025 | 45.5% | 37.6% | 11.6% | 2.7% | 2.2% | 0.3% | 0.06% |
| Jan 2026 | 42.3% | 34.5% | 15.8% | 3.9% | 3.1% | 0.36% | 0.06% |
| Feb 2026 | 41.6% | 34.9% | 16.6% | 3.3% | 3.1% | 0.36% | 0.08% |
| Mar 2026 | 41.9% | 36.1% | 14.3% | 3.4% | 3.9% | 0.32% | 0.08% |
| Apr 2026 | 45.2% | 32.2% | 15.1% | 3.6% | 3.5% | 0.34% | 0.09% |
| May 2026 | 42.4% | 35.5% | 13.5% | 4.3% | 3.9% | 0.39% | 0.12% |
| Jun 2026 | 43% | 36.8% | 11.6% | 4.8% | 3.3% | 0.37% | 0.07% |
| Jul 2026 | 46.6% | 32.2% | 12.4% | 4.9% | 3.5% | 0.32% | 0.09% |
| Aug 2026 | 43.1% | 30.5% | 17.4% | 5.2% | 3.3% | 0.38% | 0.09% |
| Sep 2026 | 44.9% | 31.6% | 15.3% | 4.4% | 3.4% | 0.33% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.9% | 57.6K | -17.6% | +1.8 points | |
| 2, held 2nd | 31.6% | 40.5K | -18.2% | +1.1 points | |
| 3, held 3rd | 15.3% | 19.6K | -30.7% | -2.1 points | |
| 4, held 4th | 4.4% | 5.7K | -33.6% | -0.8 points | |
| 5, held 5th | 3.4% | 4.4K | -18.5% | +0.1 points | |
| 6, held 6th | 0.33% | 420 | -32.3% | -0.1 points | |
| 7, held 7th | 0.07% | 90 | -35.7% | 0 points |
44.9%
Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share +1.8 points.
2.
Macpac31.6%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.1 points.
15.3%
Held 3rd. 19.6K estimated branded searches, -30.7% vs prior month. Share -2.1 points.
4.4%
Held 4th. 5.7K estimated branded searches, -33.6% vs prior month. Share -0.8 points.
3.4%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share +0.1 points.
6.
Columbia0.33%
Held 6th. 420 estimated branded searches, -32.3% vs prior month. Share -0.1 points.
7.
Rab0.07%
Held 7th. 90 estimated branded searches, -35.7% vs prior month. Share 0 points.
Which brand is most popular in search among waterproof jacket brands in New Zealand?
7 brands
In September 2026, Kathmandu was the most searched among waterproof jacket brands in New Zealand, with an estimated 57.6K branded searches, 44.9% of all searches for the seven we track. Macpac is in 2nd place, 13.3 percentage points behind at 31.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Kathmandu | 41.9% → 44.9% | 47.7%Nov 2025 | 41.6%Feb 2026 | 1st |
| Macpac | 36.1% → 31.6% | 37.6%Dec 2025 | 30.5%Aug 2026 | 2nd |
| Patagonia | 14.3% → 15.3% | 17.4%Aug 2026 | 11.6%Jun 2026 | 3rd |
| The North Face | 3.3% → 4.4% | 5.2%Aug 2026 | 2.7%Dec 2025 | 5th → 4th |
| Cactus Outdoor | 3.9% → 3.4% | 3.9%Oct 2025 | 2.2%Dec 2025 | 4th → 5th |
| Columbia | 0.36% → 0.33% | 0.39%May 2026 | 0.25%Nov 2025 | 6th |
| Rab | 0.07% | 0.12%May 2026 | 0.05%Nov 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Kathmandu’s share of searches among waterproof jacket brands in New Zealand increased from 41.9% to 44.9%.
- Across the 12 months ending September 2026, Macpac’s share of searches among waterproof jacket brands in New Zealand decreased from 36.1% to 31.6%.
- Across the 12 months ending September 2026, Patagonia’s share of searches among waterproof jacket brands in New Zealand increased from 14.3% to 15.3%.
- Across the 12 months ending September 2026, The North Face’s share of searches among waterproof jacket brands in New Zealand increased from 3.3% to 4.4%.
- Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among waterproof jacket brands in New Zealand decreased from 3.9% to 3.4%.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among waterproof jacket brands in New Zealand peaked at 47.7% in November 2025 and was lowest at 41.6% in February 2026.
- Across the 12 months ending September 2026, Macpac’s share of searches among waterproof jacket brands in New Zealand peaked at 37.6% in December 2025 and was lowest at 30.5% in August 2026.
- Across the 12 months ending September 2026, Patagonia’s share of searches among waterproof jacket brands in New Zealand peaked at 17.4% in August 2026 and was lowest at 11.6% in June 2026.
- Across the 12 months ending September 2026, The North Face’s share of searches among waterproof jacket brands in New Zealand peaked at 5.2% in August 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Cactus Outdoor’s share of searches among waterproof jacket brands in New Zealand peaked at 3.9% in October 2025 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, The North Face rose from 5th to 4th among waterproof jacket brands in New Zealand.
- Across the 12 months ending September 2026, Cactus Outdoor fell from 4th to 5th among waterproof jacket brands in New Zealand.
- Across the 12 months ending September 2026, Columbia and Rab held steady: their share of searches among waterproof jacket brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand waterproof jacket brands in September 2026?
6 changes
In September 2026, Kathmandu gained share of searches among waterproof jacket brands in New Zealand, from 43.1% to 44.9%.
In September 2026, Macpac gained share of searches among waterproof jacket brands in New Zealand, from 30.5% to 31.6%.
In September 2026, Patagonia lost share of searches among waterproof jacket brands in New Zealand, from 17.4% to 15.3%.
In September 2026, The North Face lost share of searches among waterproof jacket brands in New Zealand, from 5.2% to 4.4%.
Estimated monthly branded searches for Cactus Outdoor in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Columbia in New Zealand fell 14.3% over 12 measured months, from 490 to 420 in September 2026.
Compare popularity between leading brands
- Kathmandu vs Macpac: compare popularity
- Kathmandu vs Patagonia: compare popularity
- Kathmandu vs The North Face: compare popularity
- Kathmandu vs Cactus Outdoor: compare popularity
- Macpac vs Patagonia: compare popularity
- Macpac vs The North Face: compare popularity
- Macpac vs Cactus Outdoor: compare popularity
- Patagonia vs The North Face: compare popularity
- Patagonia vs Cactus Outdoor: compare popularity
- The North Face vs Cactus Outdoor: compare popularity
- Compare any of these brands
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