Brandwave

How popular isKathmandu?

In September 2026, people searched for Kathmandu by name about 61,200 times in New Zealand, about the same as the previous year. These searches made up 44.9% of all New Zealand waterproof jacket brand searches, placing Kathmandu first out of seven brands. When we asked both ChatGPT and Google AI Overviews about waterproof jacket brands, Kathmandu appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Kathmandu is the most searched of 7 competitors and the most recommended in AI answers.

  1. KathmanduShare of searches 44.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MacpacShare of searches 31.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. PatagoniaShare of searches 15.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. The North FaceShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Cactus OutdoorShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+2 more

Kathmandu website (opens in a new tab)

Follow Kathmandu and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top waterproof jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kathmandu appeared in all five answers. Kathmandu is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kathmandu1st
  2. Macpac2nd
  3. Patagonia3rd
  4. The North Face4th
  5. Cactus Outdoor5th
  6. Columbia–
  7. Rab–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The North Face2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cactus Outdoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waterproof jacket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which waterproof jacket brands compete with Kathmandu?

Kathmandu against waterproof jacket brands in New Zealand, by month

Share of searches by month for Kathmandu, Macpac, Patagonia, The North Face, Cactus Outdoor. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacPatagoniaThe North FaceCactus OutdoorColumbiaRab
Oct 202541.9%36.1%14.3%3.3%3.9%0.36%0.07%
Nov 202547.7%34%12.6%2.9%2.5%0.25%0.05%
Dec 202545.5%37.6%11.6%2.7%2.2%0.3%0.06%
Jan 202642.3%34.5%15.8%3.9%3.1%0.36%0.06%
Feb 202641.6%34.9%16.6%3.3%3.1%0.36%0.08%
Mar 202641.9%36.1%14.3%3.4%3.9%0.32%0.08%
Apr 202645.2%32.2%15.1%3.6%3.5%0.34%0.09%
May 202642.4%35.5%13.5%4.3%3.9%0.39%0.12%
Jun 202643%36.8%11.6%4.8%3.3%0.37%0.07%
Jul 202646.6%32.2%12.4%4.9%3.5%0.32%0.09%
Aug 202643.1%30.5%17.4%5.2%3.3%0.38%0.09%
Sep 202644.9%31.6%15.3%4.4%3.4%0.33%0.07%

  1. 1.Kathmandu

    44.9%

    Held 1st. 57.6K estimated branded searches, -17.6% vs prior month. Share +1.8 points.

  2. 2.Macpac

    31.6%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.1 points.

  3. 3.Patagonia

    15.3%

    Held 3rd. 19.6K estimated branded searches, -30.7% vs prior month. Share -2.1 points.

  4. 4.The North Face

    4.4%

    Held 4th. 5.7K estimated branded searches, -33.6% vs prior month. Share -0.8 points.

  5. 5.Cactus Outdoor

    3.4%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share +0.1 points.

  6. 6.Columbia

    0.33%

    Held 6th. 420 estimated branded searches, -32.3% vs prior month. Share -0.1 points.

  7. 7.Rab

    0.07%

    Held 7th. 90 estimated branded searches, -35.7% vs prior month. Share 0 points.

Compare popularity between Kathmandu and its closest rivals

Every comparison with Kathmandu

42 comparisons

How has branded search demand for Kathmandu changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kathmandu in New Zealand held steady, from 59.9K to 61.2K.
  • Across the 12 months ending September 2026, Kathmandu’s share of searches among waterproof jacket brands in New Zealand increased from 41.9% to 44.9%.
  • Across the 12 months ending September 2026, Kathmandu’s share of searches among waterproof jacket brands in New Zealand peaked at 47.7% in November 2025 and was lowest at 41.6% in February 2026.

How did search popularity change for New Zealand waterproof jacket brands in September 2026?

6 changes

  1. In September 2026, Kathmandu gained share of searches among waterproof jacket brands in New Zealand, from 43.1% to 44.9%.

  2. In September 2026, Macpac gained share of searches among waterproof jacket brands in New Zealand, from 30.5% to 31.6%.

  3. In September 2026, Patagonia lost share of searches among waterproof jacket brands in New Zealand, from 17.4% to 15.3%.

  4. In September 2026, The North Face lost share of searches among waterproof jacket brands in New Zealand, from 5.2% to 4.4%.

  5. Estimated monthly branded searches for Cactus Outdoor in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Columbia in New Zealand fell 14.3% over 12 measured months, from 490 to 420 in September 2026.

How are Kathmandu’s branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Kathmandu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Kathmandu
  • kathmandu bayfair
  • kathmandu beach shelter
  • kathmandu beach trolley
  • kathmandu botany
  • kathmandu camping gear
  • kathmandu gloves
  • kathmandu hiking gear
  • kathmandu jacket
  • kathmandu lyall bay
  • kathmandu northland
  • kathmandu outdoor clothing
  • kathmandu outdoor gear
  • kathmandu outlet
  • kathmandu retreat 280
  • kathmandu retreat 80
  • kathmandu socks
  • kathmandu st lukes
  • kathmandu sylvia park
  • kathmandu tower junction
  • kathmandu trolley
  • kathmandu vest
  • kathmandu waitakere
  • kathmandu westgate

Do you work for Kathmandu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kathmandu compete?

Kathmandu is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cargo shorts brands2nd of 1016.6%Show ranking
Cargo pants brands2nd of 720.7%Show ranking
Outdoor clothing brands1st of 1231.5%Show ranking
outdoor equipment retailers2nd of 530.4%Show ranking
Waterproof jacket brands1st of 744.9%Shown above
Backpack brands1st of 847.7%Show ranking
Camping gear brands1st of 947.9%Show ranking
Tramping pack brands1st of 850.3%Show ranking
Camping chair brands1st of 851.5%Show ranking
Sleeping bag brands1st of 852.1%Show ranking
Creator with pink hair and a pink jacket

Is Kathmandu your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free