Brandwave

Aarn vs Kathmandu:Which is more popular?

In September 2026, Kathmandu had more branded searches than Aarn among tramping pack brands in New Zealand. Kathmandu had about 57,600 branded searches, while Aarn had 410. Kathmandu made up 50.3% of all tramping pack brand searches we track, and Aarn accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about tramping pack brands, neither Aarn nor Kathmandu appeared in any of the five answers.

Among tramping pack brands in New Zealand in September 2026

Who do people search for more?

Kathmandu, about 140 searches for every 1 for Aarn

Kathmandu 57.6K searchesAarn 410 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Aarn in 0 of 5Kathmandu in 0 of 5

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Top tramping pack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Aarn nor Kathmandu showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Osprey1st
  2. Deuter2nd
  3. Macpac3rd
  4. Rab4th
  5. Gregory5th
  6. Kathmandu–
  7. Cactus Outdoor–
  8. Aarn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Deuter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gregory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cactus Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aarn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tramping pack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Aarn or Kathmandu more popular in search?

This chart shows how often people search Google for Aarn and Kathmandu by name. Each line represents a brand's share of searches for all eight tramping pack brands we track, month by month, from searches in New Zealand.

Aarn and Kathmandu among tramping pack brands in New Zealand, by month

Share of searches by month for Kathmandu, Aarn. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacCactus OutdoorAarnOspreyDeuterRabGregory
Oct 202546%48.7%4.3%0.43%0.14%0.17%0.09%0.1%
Nov 202551.5%45%2.7%0.32%0.16%0.16%0.07%0.06%
Dec 202547.9%49.1%2.4%0.27%0.14%0.11%0.06%0.07%
Jan 202647.1%48.5%3.4%0.48%0.16%0.13%0.08%0.11%
Feb 202646.3%49.2%3.5%0.46%0.2%0.17%0.09%0.12%
Mar 202646.2%48.6%4.3%0.39%0.17%0.17%0.11%0.1%
Apr 202650.5%44.8%3.9%0.35%0.15%0.12%0.1%0.06%
May 202646.6%48.2%4.3%0.52%0.17%0.14%0.08%0.07%
Jun 202647.6%48.1%3.6%0.31%0.12%0.08%0.07%0.05%
Jul 202652.1%43.3%3.9%0.34%0.19%0.08%0.08%0.04%
Aug 202650.8%44.4%3.9%0.28%0.23%0.12%0.12%0.09%
Sep 202650.3%44.9%3.8%0.36%0.23%0.18%0.13%0.12%

How has the Aarn and Kathmandu comparison changed over the last 12 months?

3 findings
  • Kathmandu was ahead of Aarn in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aarn’s share of searches among tramping pack brands in New Zealand moved from 0.43% to 0.36%, and its estimated monthly branded searches moved from 530 to 410.
  • Across the 12 months ending September 2026, Kathmandu’s share of searches among tramping pack brands in New Zealand moved from 46% to 50.3%, and its estimated monthly branded searches moved from 57.4K to 57.6K.

How did search popularity change for New Zealand tramping pack brands in September 2026?

2 changes

  1. In September 2026, Kathmandu lost share of searches among tramping pack brands in New Zealand, from 50.8% to 50.3%.

  2. Estimated monthly branded searches for Aarn in New Zealand fell 22.6% over 12 measured months, from 530 to 410 in September 2026.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Aarn’s and Kathmandu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aarn

2 branded search terms

  • aarn
  • aarn packs

Kathmandu

19 branded search terms

  • Kathmandu
  • kathmandu bayfair
  • kathmandu beach shelter
  • kathmandu beach trolley
  • kathmandu botany
  • kathmandu gloves
  • kathmandu lyall bay
  • kathmandu northland
  • kathmandu outlet
  • kathmandu retreat 280
  • kathmandu retreat 80
  • kathmandu socks
  • kathmandu st lukes
  • kathmandu sylvia park
  • kathmandu tower junction
  • kathmandu trolley
  • kathmandu vest
  • kathmandu waitakere
  • kathmandu westgate

How the Brand Demand Index is measured

Other head-to-heads among tramping pack brands

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