Brandwave

How popular isKathmandu in search?

In August 2026, there were an estimated 107K branded searches for Kathmandu in New Zealand which is up 18.9% over the last 11 months. Kathmandu holds 33.9% estimated Share of Search among New Zealand outdoor clothing brands and is ranked 1st of 10 competitors for search popularity.

Share of Search, August 2026
  1. Kathmandu33.9%
  2. Macpac26%
  3. Patagonia12.8%
  4. Swanndri9.5%
  5. Arc'teryx8.2%
  6. The North Face4.8%
  7. Icebreaker2.5%
  8. Columbia0.92%
  9. Earth Sea Sky0.89%
  10. Rab0.56%
Kathmandu website (opens in a new tab)

Follow Kathmandu and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Kathmandu compete?

Kathmandu is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outdoor clothing brands1st of 1033.9%Shown below
Outdoor Equipment Retailers1st of 449.9%Show ranking

Which outdoor clothing brands compete with Kathmandu?

Kathmandu against outdoor clothing brands in New Zealand, by month

Share of Search by month for Kathmandu, Macpac, Patagonia, Swanndri, Arc'teryx, The North Face, Icebreaker. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacPatagoniaSwanndriArc'teryxThe North FaceIcebreakerColumbiaEarth Sea SkyRab
Oct 202535.7%32.8%11%7.6%5.5%2.9%2.5%0.49%0.97%0.48%
Nov 202539%31.5%9.6%8%5.3%2.8%2.3%0.41%0.72%0.34%
Dec 202539.6%34.4%9.1%6.6%4.7%2.4%1.8%0.43%0.68%0.32%
Jan 202639.2%31.3%11.8%5.4%5.5%3.3%1.7%0.58%0.9%0.41%
Feb 202636.1%31.7%12.5%6.7%5.6%3.2%2%0.65%0.96%0.54%
Mar 202636.4%32.1%11.2%7.8%5%3.2%2.1%0.63%0.95%0.57%
Apr 202638%29%10.9%9.4%5.1%3.3%2.2%0.72%0.89%0.6%
May 202636.1%29.5%9.1%10.2%5%4.8%2.3%1.5%0.93%0.56%
Jun 202636.1%27.9%8.1%10.7%5.9%6.2%1.9%1.7%0.98%0.47%
Jul 202638%26%8.5%9.6%6.3%6.5%2.2%1.2%1.1%0.51%
Aug 202633.9%26%12.8%9.5%8.2%4.8%2.5%0.92%0.89%0.56%
Sep 2026——————————

  1. 1.Kathmandu

    33.9%

    Held 1st. 107K estimated branded searches, -24.5% vs prior month. Share -4.1 points.

  2. 2.Macpac

    26%

    Held 2nd. 82.2K estimated branded searches, -15.3% vs prior month. Share 0 points.

  3. 3.Patagonia

    12.8%

    Moved from 4th to 3rd. 40.4K estimated branded searches, +26.7% vs prior month. Share +4.2 points.

  4. 4.Swanndri

    9.5%

    Moved from 3rd to 4th. 30K estimated branded searches, -15.9% vs prior month. Share -0.1 points.

  5. 5.Arc'teryx

    8.2%

    Moved from 6th to 5th. 26K estimated branded searches, +10.6% vs prior month. Share +1.9 points.

  6. 6.The North Face

    4.8%

    Moved from 5th to 6th. 15.2K estimated branded searches, -37.5% vs prior month. Share -1.7 points.

  7. 7.Icebreaker

    2.5%

    Held 7th. 7.9K estimated branded searches, -2.7% vs prior month. Share +0.3 points.

  8. 8.Columbia

    0.92%

    Held 8th. 2.9K estimated branded searches, -36.5% vs prior month. Share -0.3 points.

  9. 9.Earth Sea Sky

    0.89%

    Held 9th. 2.8K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

  10. 10.Rab

    0.56%

    Held 10th. 1.8K estimated branded searches, -7.4% vs prior month. Share 0 points.

Compare search popularity between Kathmandu and its closest rivals

How has branded search demand for Kathmandu changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kathmandu in New Zealand rose from 90.2K to 107K.
  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among outdoor clothing brands in New Zealand decreased from 35.7% to 33.9%.
  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 39.6% in December 2025 and was lowest at 33.9% in August 2026.

How did search popularity change for New Zealand outdoor clothing brands in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 5th among outdoor clothing brands in New Zealand, at 8.2%.

  2. In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%.

  3. In August 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands in New Zealand, from 38% to 33.9%.

  4. In August 2026, The North Face lost estimated Share of Search among outdoor clothing brands in New Zealand, from 6.5% to 4.8%.

  5. Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand has lost ground for 3 months in a row, from 29.5% to 26% in August 2026.

  6. Estimated monthly branded searches for Columbia in New Zealand rose 133.9% over 11 measured months, from 1.2K to 2.9K in August 2026.

How is Kathmandu measured?

Brandwave collects information about searches that people make online using Kathmandu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

29 branded search terms

  • Kathmandu
  • kathmandu bayfair
  • kathmandu beach shelter
  • kathmandu beach trolley
  • kathmandu botany
  • kathmandu camping gear
  • kathmandu co nz
  • kathmandu gloves
  • kathmandu hiking gear
  • kathmandu jacket
  • kathmandu lyall bay
  • kathmandu near me
  • kathmandu northland
  • kathmandu nz
  • kathmandu online
  • kathmandu outdoor clothing
  • kathmandu outdoor gear
  • kathmandu outlet
  • kathmandu retreat 280
  • kathmandu retreat 80
  • kathmandu shop near me
  • kathmandu socks
  • kathmandu st lukes
  • kathmandu sylvia park
  • kathmandu tower junction
  • kathmandu trolley
  • kathmandu vest
  • kathmandu waitakere
  • kathmandu westgate

Do you work for Kathmandu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kathmandu your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free