Cargo pants brands in New Zealand:Which are most popular?
In September 2026, Cotton On was the most searched cargo pants brand in New Zealand, accounting for 69.4% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Kathmandu was mentioned most often, in four of the five answers. Dickies was recommended most often, coming first in three out of five responses.
Cotton OnShare of searches 69.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
KathmanduShare of searches 20.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
I Love UglyShare of searches 8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Levi'sShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Hard YakkaShare of searches 0.75%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top cargo pants brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Kathmandu was mentioned most often, in four of the five answers. Dickies was recommended most often, coming first in three out of five answers. Kathmandu was second, and I Love Ugly was third. Levi's, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Dickies1st- Kathmandu2nd
- I Love Ugly3rd
- Cotton On4th
- Hard Yakka5th
- Levi's–
Lee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kathmandu4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cotton On3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- I Love Ugly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dickies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hard Yakka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Levi's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cargo pants brands
5 answers
Asked ChatGPT
“Which cargo pants brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cargo pants brands in New Zealand?”
Asked ChatGPT
“What's the best cargo pants brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“cargo pants nz”
Searched Google, AI Overview
“men's cargo pants”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which cargo pants brands do people search for most?
This chart shows how often people search Google for each cargo pants brand by name. Each line represents a brand's share of searches for all seven cargo pants brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cotton On, Kathmandu, I Love Ugly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Kathmandu | I Love Ugly | Levi's | Hard Yakka | Lee | Dickies |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.2% | 20.7% | 8% | 1.1% | 0.77% | 0.14% | 0.01% |
| Nov 2025 | 65.3% | 19.5% | 14% | 0.67% | 0.46% | 0.09% | <0.01% |
| Dec 2025 | 68.8% | 22% | 8.2% | 0.56% | 0.38% | 0.06% | <0.01% |
| Jan 2026 | 66.5% | 25.6% | 6.3% | 0.78% | 0.72% | 0.11% | <0.01% |
| Feb 2026 | 69.9% | 21.7% | 6.7% | 0.84% | 0.76% | 0.14% | 0.01% |
| Mar 2026 | 69.1% | 21.1% | 8.2% | 0.89% | 0.65% | 0.12% | <0.01% |
| Apr 2026 | 67% | 24.9% | 6.5% | 0.76% | 0.69% | 0.11% | <0.01% |
| May 2026 | 68.4% | 21.6% | 8.1% | 0.94% | 0.77% | 0.14% | <0.01% |
| Jun 2026 | 61% | 28.1% | 8.8% | 0.97% | 0.94% | 0.16% | <0.01% |
| Jul 2026 | 61.9% | 28.9% | 7.3% | 0.86% | 0.86% | 0.16% | <0.01% |
| Aug 2026 | 62.3% | 22.6% | 13.1% | 1% | 0.74% | 0.16% | <0.01% |
| Sep 2026 | 69.4% | 20.7% | 8% | 1.1% | 0.75% | 0.11% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.4% | 193K | +0.24% | +7.1 points | |
| 2, held 2nd | 20.7% | 57.6K | -17.6% | -1.9 points | |
| 3, held 3rd | 8% | 22.3K | -45.2% | -5.1 points | |
| 4, held 4th | 1.1% | 3K | -6.9% | 0 points | |
| 5, held 5th | 0.75% | 2.1K | -9.6% | 0 points | |
| 6, held 6th | 0.11% | 320 | -33.3% | 0 points | |
| 7, held 7th | 0.01% | 40 | +33.3% | 0 points |
69.4%
Held 1st. 193K estimated branded searches, +0.24% vs prior month. Share +7.1 points.
20.7%
Held 2nd. 57.6K estimated branded searches, -17.6% vs prior month. Share -1.9 points.
8%
Held 3rd. 22.3K estimated branded searches, -45.2% vs prior month. Share -5.1 points.
4.
Levi's1.1%
Held 4th. 3K estimated branded searches, -6.9% vs prior month. Share 0 points.
0.75%
Held 5th. 2.1K estimated branded searches, -9.6% vs prior month. Share 0 points.
6.
Lee0.11%
Held 6th. 320 estimated branded searches, -33.3% vs prior month. Share 0 points.
7.
Dickies0.01%
Held 7th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
Which brand is most popular in search among cargo pants brands in New Zealand?
7 brands
In September 2026, Cotton On was the most searched among cargo pants brands in New Zealand, with an estimated 193K branded searches, 69.4% of all searches for the seven we track. Kathmandu is in 2nd place, 48.7 percentage points behind at 20.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Cotton On | 69.2% → 69.4% | 69.9%Feb 2026 | 61%Jun 2026 | 1st |
| Kathmandu | 20.7% | 28.9%Jul 2026 | 19.5%Nov 2025 | 2nd |
| I Love Ugly | 8% | 14%Nov 2025 | 6.3%Jan 2026 | 3rd |
| Levi's | 1.1% | 1.1%Sep 2026 | 0.56%Dec 2025 | 4th |
| Hard Yakka | 0.77% → 0.75% | 0.94%Jun 2026 | 0.38%Dec 2025 | 5th |
| Lee | 0.14% → 0.11% | 0.16%Jul 2026 | 0.06%Dec 2025 | 6th |
| Dickies | 0.01% | 0.01%Oct 2025 | <0.01%Dec 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Cotton On’s share of searches among cargo pants brands in New Zealand peaked at 69.9% in February 2026 and was lowest at 61% in June 2026.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among cargo pants brands in New Zealand peaked at 28.9% in July 2026 and was lowest at 19.5% in November 2025.
- Across the 12 months ending September 2026, I Love Ugly’s share of searches among cargo pants brands in New Zealand peaked at 14% in November 2025 and was lowest at 6.3% in January 2026.
- Across the 12 months ending September 2026, Cotton On, Kathmandu, I Love Ugly, Levi's, Hard Yakka, Lee and Dickies held steady: their share of searches among cargo pants brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand cargo pants brands in September 2026?
4 changes
In September 2026, Cotton On gained share of searches among cargo pants brands in New Zealand, from 62.3% to 69.4%.
In September 2026, I Love Ugly lost share of searches among cargo pants brands in New Zealand, from 13.1% to 8%.
In September 2026, Kathmandu lost share of searches among cargo pants brands in New Zealand, from 22.6% to 20.7%.
Estimated monthly branded searches for Lee in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
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