Cargo shorts brands in New Zealand:Which are most popular?
In September 2026, Cotton On was the most searched cargo shorts brand in New Zealand, accounting for 55.7% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Mountain Warehouse was mentioned most often, in four of the five answers. Mountain Warehouse was recommended most often, coming first in two out of five responses.
Cotton OnShare of searches 55.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
KathmanduShare of searches 16.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Mountain WarehouseShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
AS ColourShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Stoney CreekShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top cargo shorts brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Mountain Warehouse was mentioned most often, in four of the five answers. Mountain Warehouse was recommended most often, coming first in two out of five answers. Hard Yakka was second, and Kathmandu was third. Lee, which ranked eighth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mountain Warehouse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cotton On3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hard Yakka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kathmandu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AS Colour2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stoney Creek2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wrangler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dickies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cargo shorts brands
5 answers
Asked ChatGPT
“Which cargo shorts brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cargo shorts brands in New Zealand?”
Asked ChatGPT
“What's the best cargo shorts brand in New Zealand for hot weather wear?”
Searched Google, AI Overview
“cargo shorts nz”
Searched Google, AI Overview
“mens cargo shorts”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which cargo shorts brands do people search for most?
This chart shows how often people search Google for each cargo shorts brand by name. Each line represents a brand's share of searches for all ten cargo shorts brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cotton On, Kathmandu, Mountain Warehouse, AS Colour, Stoney Creek. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Kathmandu | Mountain Warehouse | AS Colour | Stoney Creek | Hard Yakka | Helly Hansen | Lee | Wrangler | Dickies |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 16.4% | 14.1% | 11.5% | 2.3% | 0.61% | 0.37% | 0.11% | 0.02% | 0.01% |
| Nov 2025 | 56.1% | 16.8% | 12% | 12% | 2.4% | 0.4% | 0.32% | 0.08% | 0.01% | <0.01% |
| Dec 2025 | 55.2% | 17.7% | 14.6% | 9.8% | 2% | 0.31% | 0.47% | 0.05% | 0.01% | <0.01% |
| Jan 2026 | 51.6% | 19.9% | 16.2% | 8.9% | 2.2% | 0.56% | 0.51% | 0.09% | <0.01% | <0.01% |
| Feb 2026 | 55.3% | 17.2% | 14.4% | 9.6% | 2.4% | 0.6% | 0.38% | 0.11% | 0.01% | <0.01% |
| Mar 2026 | 55.1% | 16.9% | 14.5% | 9.7% | 2.9% | 0.52% | 0.31% | 0.09% | 0.01% | <0.01% |
| Apr 2026 | 52.7% | 19.6% | 13.9% | 9.3% | 3.4% | 0.54% | 0.37% | 0.09% | 0.02% | <0.01% |
| May 2026 | 54.3% | 17.1% | 14.3% | 9.6% | 3.5% | 0.61% | 0.38% | 0.11% | 0.02% | <0.01% |
| Jun 2026 | 47.1% | 21.7% | 15.2% | 10.2% | 4.5% | 0.72% | 0.4% | 0.12% | 0.02% | <0.01% |
| Jul 2026 | 44.9% | 21% | 21.6% | 7.9% | 3.5% | 0.62% | 0.38% | 0.11% | 0.02% | <0.01% |
| Aug 2026 | 48.9% | 17.7% | 18.8% | 10.3% | 3.1% | 0.58% | 0.48% | 0.12% | 0.02% | <0.01% |
| Sep 2026 | 55.7% | 16.6% | 14.3% | 9.5% | 2.9% | 0.6% | 0.37% | 0.09% | 0.02% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 193K | +0.24% | +6.7 points | |
| 2, moved from 3rd to 2nd | 16.6% | 57.6K | -17.6% | -1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 14.3% | 49.5K | -33.1% | -4.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.5% | 33.1K | -18.3% | -0.7 points | |
| 5, held 5th | 2.9% | 9.9K | -18.2% | -0.2 points | |
| 6, held 6th | 0.6% | 2.1K | -9.6% | 0 points | |
| 7, held 7th | 0.37% | 1.3K | -31.6% | -0.1 points | |
| 8, held 8th | 0.09% | 320 | -33.3% | 0 points | |
| 9, held 9th | 0.02% | 70 | 0% | 0 points | |
| 10, held 10th | 0.01% | 40 | +33.3% | 0 points |
55.7%
Held 1st. 193K estimated branded searches, +0.24% vs prior month. Share +6.7 points.
16.6%
Moved from 3rd to 2nd. 57.6K estimated branded searches, -17.6% vs prior month. Share -1.1 points.
14.3%
Moved from 2nd to 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share -4.5 points.
9.5%
Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
2.9%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.6%
Held 6th. 2.1K estimated branded searches, -9.6% vs prior month. Share 0 points.
0.37%
Held 7th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.1 points.
8.
Lee0.09%
Held 8th. 320 estimated branded searches, -33.3% vs prior month. Share 0 points.
9.
Wrangler0.02%
Held 9th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
10.
Dickies0.01%
Held 10th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
Which brand is most popular in search among cargo shorts brands in New Zealand?
10 brands
In September 2026, Cotton On was the most searched among cargo shorts brands in New Zealand, with an estimated 193K branded searches, 55.7% of all searches for the ten we track. Kathmandu is in 2nd place, 39.1 percentage points behind at 16.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Cotton On | 54.6% → 55.7% | 56.1%Nov 2025 | 44.9%Jul 2026 | 1st |
| Kathmandu | 16.4% → 16.6% | 21.7%Jun 2026 | 16.4%Oct 2025 | 2nd |
| Mountain Warehouse | 14.1% → 14.3% | 21.6%Jul 2026 | 12%Nov 2025 | 3rd |
| AS Colour | 11.5% → 9.5% | 12%Nov 2025 | 7.9%Jul 2026 | 4th |
| Stoney Creek | 2.3% → 2.9% | 4.5%Jun 2026 | 2%Dec 2025 | 5th |
| Hard Yakka | 0.61% → 0.6% | 0.72%Jun 2026 | 0.31%Dec 2025 | 6th |
| Helly Hansen | 0.37% | 0.51%Jan 2026 | 0.31%Mar 2026 | 7th |
| Lee | 0.11% → 0.09% | 0.12%Aug 2026 | 0.05%Dec 2025 | 8th |
| Wrangler | 0.02% | 0.02%Sep 2026 | <0.01%Jan 2026 | 9th |
| Dickies | 0.01% | 0.01%Sep 2026 | <0.01%Dec 2025 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, Cotton On’s share of searches among cargo shorts brands in New Zealand increased from 54.6% to 55.7%.
- Across the 12 months ending September 2026, AS Colour’s share of searches among cargo shorts brands in New Zealand decreased from 11.5% to 9.5%.
- Across the 12 months ending September 2026, Stoney Creek’s share of searches among cargo shorts brands in New Zealand increased from 2.3% to 2.9%.
- Across the 12 months ending September 2026, Cotton On’s share of searches among cargo shorts brands in New Zealand peaked at 56.1% in November 2025 and was lowest at 44.9% in July 2026.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among cargo shorts brands in New Zealand peaked at 21.7% in June 2026 and was lowest at 16.4% in October 2025.
- Across the 12 months ending September 2026, Mountain Warehouse’s share of searches among cargo shorts brands in New Zealand peaked at 21.6% in July 2026 and was lowest at 12% in November 2025.
- Across the 12 months ending September 2026, AS Colour’s share of searches among cargo shorts brands in New Zealand peaked at 12% in November 2025 and was lowest at 7.9% in July 2026.
- Across the 12 months ending September 2026, Stoney Creek’s share of searches among cargo shorts brands in New Zealand peaked at 4.5% in June 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending September 2026, Kathmandu, Mountain Warehouse, Hard Yakka, Helly Hansen, Lee, Wrangler and Dickies held steady: their share of searches among cargo shorts brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand cargo shorts brands in September 2026?
6 changes
In September 2026, Cotton On gained share of searches among cargo shorts brands in New Zealand, from 48.9% to 55.7%.
In September 2026, Mountain Warehouse lost share of searches among cargo shorts brands in New Zealand, from 18.8% to 14.3%.
In September 2026, Kathmandu lost share of searches among cargo shorts brands in New Zealand, from 17.7% to 16.6%.
In September 2026, AS Colour lost share of searches among cargo shorts brands in New Zealand, from 10.3% to 9.5%.
Stoney Creek’s share of searches among cargo shorts brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 2.9% in September 2026.
Estimated monthly branded searches for Lee in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
Compare popularity between leading brands
- Cotton On vs Kathmandu: compare popularity
- Cotton On vs Mountain Warehouse: compare popularity
- Cotton On vs AS Colour: compare popularity
- Cotton On vs Stoney Creek: compare popularity
- Kathmandu vs Mountain Warehouse: compare popularity
- Kathmandu vs AS Colour: compare popularity
- Kathmandu vs Stoney Creek: compare popularity
- Mountain Warehouse vs AS Colour: compare popularity
- Mountain Warehouse vs Stoney Creek: compare popularity
- AS Colour vs Stoney Creek: compare popularity
- Compare any of these brands
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