Brandwave

AS Colour vs Mountain Warehouse:Which is more popular?

In September 2026, Mountain Warehouse had more branded searches than AS Colour among cargo shorts brands in New Zealand. Mountain Warehouse had about 49,500 branded searches, while AS Colour had 33,100. Mountain Warehouse made up 14.3% of all cargo shorts brand searches we track, and AS Colour accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about cargo shorts brands, Mountain Warehouse appeared in four of the five answers and AS Colour in two. Mountain Warehouse was mentioned before AS Colour in every answer that named either.

Among cargo shorts brands in New Zealand in September 2026

Who do people search for more?

Mountain Warehouse, about 50% more searches than AS Colour

Mountain Warehouse 49.5K searchesAS Colour 33.1K searches

Who does AI mention more?

Mountain Warehouse, mentioned in 4 of 5 answers, AS Colour in 2

Mountain Warehouse in 4 of 5AS Colour in 2 of 5

Who does AI recommend more?

Mountain Warehouse, named ahead of AS Colour in 4 of 4 answers

Mountain Warehouse first in 4AS Colour never first

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Top cargo shorts brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mountain Warehouse was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. AS Colour was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Mountain Warehouse was listed before AS Colour in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mountain Warehouse1st
  2. Hard Yakka2nd
  3. Kathmandu3rd
  4. Stoney Creek4th
  5. Cotton On5th
  6. AS Colour6th
  7. Helly Hansen7th
  8. Lee–
  9. Wrangler–
  10. Dickies–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mountain Warehouse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cotton On3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hard Yakka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kathmandu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AS Colour2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stoney Creek2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wrangler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dickies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cargo shorts brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is AS Colour or Mountain Warehouse more popular in search?

This chart shows how often people search Google for AS Colour and Mountain Warehouse by name. Each line represents a brand's share of searches for all ten cargo shorts brands we track, month by month, from searches in New Zealand.

AS Colour and Mountain Warehouse among cargo shorts brands in New Zealand, by month

Share of searches by month for Mountain Warehouse, AS Colour. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnKathmanduMountain WarehouseAS ColourStoney CreekHard YakkaHelly HansenLeeWranglerDickies
Oct 202554.6%16.4%14.1%11.5%2.3%0.61%0.37%0.11%0.02%0.01%
Nov 202556.1%16.8%12%12%2.4%0.4%0.32%0.08%0.01%<0.01%
Dec 202555.2%17.7%14.6%9.8%2%0.31%0.47%0.05%0.01%<0.01%
Jan 202651.6%19.9%16.2%8.9%2.2%0.56%0.51%0.09%<0.01%<0.01%
Feb 202655.3%17.2%14.4%9.6%2.4%0.6%0.38%0.11%0.01%<0.01%
Mar 202655.1%16.9%14.5%9.7%2.9%0.52%0.31%0.09%0.01%<0.01%
Apr 202652.7%19.6%13.9%9.3%3.4%0.54%0.37%0.09%0.02%<0.01%
May 202654.3%17.1%14.3%9.6%3.5%0.61%0.38%0.11%0.02%<0.01%
Jun 202647.1%21.7%15.2%10.2%4.5%0.72%0.4%0.12%0.02%<0.01%
Jul 202644.9%21%21.6%7.9%3.5%0.62%0.38%0.11%0.02%<0.01%
Aug 202648.9%17.7%18.8%10.3%3.1%0.58%0.48%0.12%0.02%<0.01%
Sep 202655.7%16.6%14.3%9.5%2.9%0.6%0.37%0.09%0.02%0.01%

How has the AS Colour and Mountain Warehouse comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand cargo shorts brands in September 2026?

2 changes

  1. In September 2026, Mountain Warehouse lost share of searches among cargo shorts brands in New Zealand, from 18.8% to 14.3%.

  2. In September 2026, AS Colour lost share of searches among cargo shorts brands in New Zealand, from 10.3% to 9.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AS Colour’s and Mountain Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AS Colour

2 branded search terms

  • as colour
  • ascolour

Mountain Warehouse

1 branded search term

  • mountain warehouse

How the Brand Demand Index is measured

Other head-to-heads among cargo shorts brands

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