Brandwave

How popular isAS Colour in search?

In August 2026, there were an estimated 50.4K branded searches for AS Colour in New Zealand which held steady over the last 11 months. AS Colour holds 24.1% estimated Share of Search among New Zealand menswear retailers and is ranked 2nd of 8 competitors for search popularity.

Share of Search, August 2026
  1. Hallensteins29%
  2. AS Colour24.1%
  3. I Love Ugly19.4%
  4. Rodd & Gunn11%
  5. Barkers10.7%
  6. Tarocash3.2%
  7. Working Style1.5%
  8. Industrie1.2%
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Which menswear retailers compete with AS Colour?

AS Colour against menswear retailers in New Zealand, by month

Share of Search by month for Hallensteins, AS Colour, I Love Ugly, Rodd & Gunn, Barkers, Tarocash. The figures are in the table below the chart.

View monthly share of search table
MonthHallensteinsAS ColourI Love UglyRodd & GunnBarkersTarocashWorking StyleIndustrie
Oct 202528.9%28.3%12.9%10.8%12.1%3.8%1.7%1.4%
Nov 202525.5%25.9%20.8%11.7%11.2%2.8%1.2%0.97%
Dec 202534.4%23.3%12.6%12.8%12.4%2.5%1.1%0.93%
Jan 202635.4%24.1%10.6%10.9%12.7%3.2%1.8%1.3%
Feb 202632.5%26%11.9%12.1%11.7%2.9%1.6%1.3%
Mar 202632%26.6%14.3%9.8%11.8%2.8%1.6%1.1%
Apr 202636.9%25.1%11.1%11.3%10.6%2.7%1.3%1.1%
May 202634.9%23.7%12.8%10.8%12.3%3.1%1.5%1%
Jun 202630.2%25.1%13.5%11.4%13.7%3.3%1.5%1.3%
Jul 202633.6%23.8%12.3%12.6%12%3%1.4%1.3%
Aug 202629%24.1%19.4%11%10.7%3.2%1.5%1.2%
Sep 2026————————

  1. 1.Hallensteins

    29%

    held 1st · 60.7K estimated branded searches · -0.08% vs prior month · -4.6 points

  2. 2.AS Colour

    24.1%

    held 2nd · 50.4K estimated branded searches · +17.2% vs prior month · +0.3 points

  3. 3.I Love Ugly

    19.4%

    moved from 4th to 3rd · 40.6K estimated branded searches · +82.4% vs prior month · +7.1 points

  4. 4.Rodd & Gunn

    11%

    moved from 3rd to 4th · 22.9K estimated branded searches · +0.57% vs prior month · -1.6 points

  5. 5.Barkers

    10.7%

    held 5th · 22.4K estimated branded searches · +2.9% vs prior month · -1.3 points

  6. 6.Tarocash

    3.2%

    held 6th · 6.6K estimated branded searches · +22.2% vs prior month · +0.2 points

  7. 7.Working Style

    1.5%

    held 7th · 3.1K estimated branded searches · +25.3% vs prior month · +0.1 points

  8. 8.Industrie

    1.2%

    held 8th · 2.4K estimated branded searches · +1.3% vs prior month · -0.2 points

Compare search popularity between AS Colour and its closest rivals

How has branded search demand for AS Colour changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AS Colour in New Zealand held steady, from 48.6K to 50.4K.
  • Across the 11 months ending August 2026, AS Colour’s estimated Share of Search among menswear retailers in New Zealand decreased from 28.3% to 24.1%.
  • Across the 11 months ending August 2026, AS Colour’s estimated Share of Search among menswear retailers in New Zealand peaked at 28.3% in October 2025 and was lowest at 23.3% in December 2025.

How did search popularity change for New Zealand menswear retailers in August 2026?

  1. In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%.

  2. In August 2026, Hallensteins lost estimated Share of Search among menswear retailers in New Zealand, from 33.6% to 29%.

  3. In August 2026, Rodd & Gunn lost estimated Share of Search among menswear retailers in New Zealand, from 12.6% to 11%.

  4. In August 2026, Barkers lost estimated Share of Search among menswear retailers in New Zealand, from 12% to 10.7%.

How is AS Colour measured?

Brandwave collects information about searches that people make online using AS Colour’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • as colour
  • as colour nz
  • ascolour

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How the Brand Demand Index is measured

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